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Case studies in management 361 to 390

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29 Sep 2010
doc

McDonald's: Intercultural management

Case study - 14 pages - Management

MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...

29 Sep 2010
doc

Boeing: Management Skills

Case study - 9 pages - Management

In order to answer the three question concerning strategic moves that Boeing should take to -achieve profit stability within the global aerospace industry -increase its market share and -align its global strategy with its global structure, some structure points have to be...

29 Sep 2010
doc

International management strategy: Nestle

Case study - 14 pages - Management

This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness...

29 Sep 2010
doc

Strategic management: Ryanair

Case study - 12 pages - Management

Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method,...

29 Sep 2010
pdf

Analyzinr Ryanair

Case study - 13 pages - Management

Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted...

29 Sep 2010
doc

Case study: Unilever

Case study - 5 pages - Management

The merger of Lever Brothers and Margarine Unie, two European companies, created the company Unilever which has become one of the major players in food, personal and home care market. Unilever competes with Procter & Gamble, owing to its 400 brands, in over 100 countries all around...

29 Sep 2010
ppt

The transformation of hoechst into aventis

Case study - 18 pages - Management

The company 'Hoechst', was a chemical and pharmaceutical company founded in 1863. Hoechst and Rhône-Poulenc decide to create a subsidiary company, 'Aventis The Fusion' in 1999. How Dormann used evolution to achieve this ? What relations did Dormann develop within the...

29 Sep 2010
doc

Cross cultural issues in International Business

Case study - 7 pages - Management

The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation...

29 Sep 2010
doc

The entrepreneurship within IKEA

Case study - 8 pages - Management

We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...

29 Sep 2010
doc

Case study: Ryanair

Case study - 13 pages - Management

The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...

29 Sep 2010
pdf

Brand management : Study of an International Brand

Case study - 11 pages - Management

The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...

29 Sep 2010
doc

Marketing communication plan of Smart

Case study - 14 pages - Management

The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original...

29 Sep 2010
doc

Chic porn in the communication strategy of luxury houses

Case study - 19 pages - Management

Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...

29 Sep 2010
doc

Starbucks management policy

Case study - 8 pages - Management

In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...

13 Aug 2010
doc

The functions of management and its importance with an appropriate illustration

Case study - 4 pages - Management

For the purposes of this investigation, a school administrator “Celia” and principal, “Bob” from the same high school were interviewed. Both individuals held a Master's degree in education and both were seasoned veterans. At the time of the interview, Celia had been an...

19 Jul 2010
doc

The wicked witch of Western Europe who managed the gap of the East

Case study - 3 pages - Management

Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were...

23 Jun 2010
ppt

Sales management operations

Case study - 40 pages - Management

The Jury of executive opinion:- involves a poll of executive opinion. With this method the collective views of top company executive are pooled to develop the sales forecast. A jury may consist of the company president and several executives from different areas. Sales force composite: In...

04 Jan 2010
pdf

A project report on Bosch

Case study - 60 pages - Management

MICO Nashik also abbreviated as MICO/NaP in the Bosch World, is one of the four pillars of MICO and Bosch Group in India. The company is situated in city which is one of the holy cities of India and is full of natural resources and manpower. This has contributed in the development and growth of...

18 Sep 2009
doc

Overview of banking system in India and organizational structure of SBI

Case study - 11 pages - Management

Banks play an important role in the modern world. Modern banking system is the result of industrial revolution, which took place in Europe. The word ‘bank' is derived from the Italian word ‘Banco'. Banks are the commercial institutions, which receive money in the form of deposits from...

28 Aug 2009
doc

The functional areas of Standard Chartered Bank in India

Case study - 17 pages - Management

Standard Chartered Bank (SCB) had acquired the interest of ANZ Banking Group in the ANZ Grind lays Asset Management Company Private Limited and ANZ Grind lays Trustee Company Private Limited and subsequently these entities were renamed as Standard Chartered Asset Management Company Private...

28 Aug 2009
doc

An overview of the Indian Coffee Board and its operations

Case study - 19 pages - Management

Currently India produces around three lakh tons of coffee per annum. A large portion of coffee in India is exported. Domestic consumption of coffee in India is estimated at around 55000 tons per annum and it has been stagnate at this level for the last few years. Coffee exported prices fluctuate...

28 Aug 2009
doc

A study on the working methodology of Cochin port - India

Case study - 15 pages - Management

The ports are the inevitable part of Shipping Industry. They play a major role in import and export of materials through the sea root from and to various destinations around the globe. Ports come under the ministry of shipping, government of India. The general body of the port management is...

25 Aug 2009
doc

A brief look at Mico: A part of the Bosch Group

Case study - 10 pages - Management

The progress of the Indian economy is highly dependent on the growth of the industries, which in turn has been favored and supported by the development of the transport facilities in the country. Realizing and accepting this necessity, de-licensing and opening of the sector to FDI was initiated...

24 Aug 2009
doc

Critical evaluation of the international business environment

Case study - 5 pages - Management

The more closely the management of an international company can align its comparative advantage with a source or destination country's competitive advantage, the more conveniently it can achieve and maintain its overall business objectives. Management of international business demands...

19 Aug 2009
doc

Would the half yearly rotation of primary assignments reduce burnouts among correctional case managers?

Case study - 8 pages - Management

Managing human resources, like other resources is primarily a line management responsibility. Demands have however grown in this area as other resource management areas, and staff functions have emerged and expanded to aid management. Top organizational management continues to provide far...

22 May 2009
doc

A study on security analysis for selecting appropriate security

Case study - 79 pages - Management

An investment refers to the commitment of funds at present, in anticipation of some positive rate of return in future. Today the spectrum of investment is indeed wide. An investor is confronted with array of investment avenues. Among all investment, investment in equity is best high proportion....

15 May 2009
pdf

Oticon case study

Case study - 8 pages - Management

The Human Resources course we had taken enabled us to wonder about the best way to deal with employees, how to improve their efficiency, how to increase their motivation and provide them with the best work environment possible. We also saw that the answers to these questions depended on the type...

17 Mar 2009
doc

Customer satisfaction with regard to Xerox photocopier: Xerox India Limited

Case study - 36 pages - Management

The documentation industry is expanding at a rate of more than 20% and the world majors have recognized the Indian market as a lucrative area. They are present in India either through joint ventures or through 100 percent subsidiaries. The high import duties, which had tilted the balance in favor...

12 Mar 2009
doc

Overview of GPSC Gas Co Ltd

Case study - 43 pages - Management

Assam Oil Company Ltd. (AOC) was one of the earliest enterprises in the world engaged in exploration and production of oil. Oil was discovered in Digboi in north-eastern part of Assam in 1889 by Assam Railway & Trading Company (Originally formed with the object of drilling for oil, later...

12 Mar 2009
doc

Business environments focusing on demographic environment

Case study - 25 pages - Management

The important of demographic factor to business is clear from the fact that “management is men” and “market is people.” It is conventionally said that management is men, material, machinery, and money. Even if all the other Ms are excellent, it would not be of unless the men...