The issue of delays in the delivery of the Airbus A380
Case study - 7 pages - Management
Since 2005, Airbus, one of the two world's biggest airplane manufacturers, has encountered huge delays in the delivery of the new model called A380 to its customers (see appendix 5), mainly passenger air carriers, across the world. This study analyses the characteristics of Airbus and the way it...
The challenges of a good recruiting for a better efficiency
Case study - 10 pages - Management
British Petroleum (BP) is a multinational and diversified company. Consisting of factories, offices, and gas stations all around the world, it needs at its head office a strong leadership-skilled person, who is able to implement a clear and profitable strategy, to keep growing. Robert Horton,...
Management: Apple Inc.
Case study - 12 pages - Management
Apple is one of the most renowned names in the history of PC industry. It has pioneered the direction for innovative products in contrasts to its competitors in the industry these days. Apple has had a history of both dominance and irrelevance in the computer industry, excessively marked with ups...
The rebranding of BP
Case study - 10 pages - Management
Founded in 1908 as the Anglo-Persian Oil Company, BP has transformed itself from the humble beginning of a local oil company into a global energy group. Its operations are well established in six continents, with the sale of its products in over 100 countries (Christiansen). Upstream, BP is...
Strategy Management: Boeing / Airbus
Case study - 4 pages - Management
This case was made in 2004. It explains the performance of the aerospace industry at that time. Two companies shared the market, Boeing and Airbus SAS. In 2002, Boeing was the leader in the global market, with 70.7% of the Asian market, 67.2% of the US market, 56.9% of the Latin American market...
Culture & advertisements: the case of the mobile phones
Case study - 5 pages - Management
The mobile phone market has proved to be a fast growing market all over the world. During the 90s, companies began an aggressive strategy to reach the whole society. Now in most developed countries the penetration rate (percentage of people that own a mobile phone divided the whole population) is...
Hershey Company
Case study - 21 pages - Management
Hershey Company, a United States-based snack food company has been looking to assume an international role for the past two decades. Founded by Milton Hershey over one hundred years ago, going international has proven to be quite a feat especially when it is chocolate that is the topic for...
Supply chain management: Renault
Case study - 4 pages - Management
The Renault/Dacia Logan is the result of a fabulous challenge initiated by Renault along with its Romanian subsidiary Dacia : commercialization of a modern, simple and robust car which not only meets the 2005 European standards, but which is also practical, performing, good looking and spacious,...
L'Oreal: communication and advertising strategy
Case study - 10 pages - Management
L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands...
ECAPS Merger of Export Companies
Case study - 10 pages - Management
As you all know, our company, ECAPS FURNITURE EXPORT has recently merged with three other export companies from Italy, Russia, and Sweden. Since its establishment, our company has experienced a rapid expansion. It has now taken a leading place among the European furniture market. It is thus time...
McDonald's: Intercultural management
Case study - 14 pages - Management
MacDonald's is a multinational company that embraces more than 30,000 fast-food franchises under the brand name, in over 120 countries. It was founded in the United States of America after the crisis of 1929. In the 50s, Ray Kroc took over the company and began to develop it nationally. The...
Boeing: Management Skills
Case study - 9 pages - Management
In order to answer the three question concerning strategic moves that Boeing should take to -achieve profit stability within the global aerospace industry -increase its market share and -align its global strategy with its global structure, some structure points have to be explained. The...
International management strategy: Nestle
Case study - 14 pages - Management
This paper critically evaluates the international strategy of the Nestle Waters. The paper deals with different theories such as Porter's five forces, SWOT analysis, Hofstede's four cultural dimensions, Hill's pressures for local responsiveness and cost reductions, the Integration-Responsiveness...
Strategic management: Ryanair
Case study - 12 pages - Management
Ryan air was born in 1985. To build its strategy, obtain competitive advantages and to become a leader on this market, the company had to study different elements that the organization had to face. These are shown by the graph "layers of the business environment". With the PESTEL method, we can...
Analyzinr Ryanair
Case study - 13 pages - Management
Ryanair is an Irish flying company which was founded in 1985 by the Ryan family. The initial capital invested constituted to just £1. The business vision and mission of this flying company is to offer affordable flights across Europe. It has grown from a small family company to a big quoted...
Case study: Unilever
Case study - 5 pages - Management
The merger of Lever Brothers and Margarine Unie, two European companies, created the company Unilever which has become one of the major players in food, personal and home care market. Unilever competes with Procter & Gamble, owing to its 400 brands, in over 100 countries all around the world. In...
The transformation of Hoechst into Aventis
Case study - 18 pages - Management
The company 'Hoechst', was a chemical and pharmaceutical company founded in 1863. Hoechst and Rhône-Poulenc decide to create a subsidiary company, 'Aventis The Fusion' in 1999. How Dormann used evolution to achieve this ? What relations did Dormann develop within the company? What...
Cross cultural issues in International Business
Case study - 7 pages - Management
The L'atelier des chefs brand is a good example of how important it is to have a structured management in contemporary society. With the daily grind of the corporate culture leaving an indelible imprint on the workforce, it has become increasingly important that leisure and recreation companies...
The entrepreneurship within IKEA
Case study - 8 pages - Management
We have chosen to use Ikea as the company in which we will base the analysis of this case report. The Ikea has been chosen is because we believe that it is a company which stems from entrepreneurial activities right from the beginning of its existence, to the present day. Ikea is a worldwide...
Case study: Ryanair
Case study - 13 pages - Management
The European airline industry is one of the most heavily regulated and protected sectors. In most parts across Europe, carriers were state-owned and therefore enjoyed a legal monopoly over domestic traffic. Governments controlled the entry of foreign companies by means of restrictive bilateral...
Brand management : Study of an International Brand
Case study - 11 pages - Management
The opinion leaders that Chupa Chups uses as endorsers for its products can be anyone who is famous regardless of age. These include erstwhile footballer Fernandez, the former trainer of the Paris Saint-Germain ,who endorse Chupa Chups through public consumption, and who, during his reign as...
Marketing communication plan of Smart
Case study - 14 pages - Management
The formal launch of Smart was cancelled in 1998 due to safety reasons and errors in the process of marketing. However, after two years of continuously promoting and marketing Smart, the sales finally picked up. Overwhelmed by this success, Smart launched its other models that seemed as original...
Chic porn in the communication strategy of luxury houses
Case study - 19 pages - Management
Today, luxury is not only for the elite but also for the elitist part of each of us. The shockvertising stream has helped luxury brands to touch more consumers regarding the new idea of consuming luxury. But before luxury brands realised that they needed to communicate to obtain new consumers,...
Starbucks management policy
Case study - 8 pages - Management
In the year 2000 San Francisco based cartoonist Kieron Dwyer was sued by Starbucks for copyright and trademark infringement after creating a parody of its famous mermaid logo. Starbucks won a preliminary injunction prohibiting Dwyer from selling items bearing his version of the trademark, and the...
The functions of management and its importance with an appropriate illustration
Case study - 4 pages - Management
For the purposes of this investigation, a school administrator Celia and principal, Bob from the same high school were interviewed. Both individuals held a Master's degree in education and both were seasoned veterans. At the time of the interview, Celia had been an...
The wicked witch of Western Europe who managed the gap of the East
Case study - 3 pages - Management
Just a few years ago, I worked at a store called UniQlo. UniQlo is a popular clothing franchise, the Japanese version of the Gap. I shopped at UniQlo during a trip to Tokyo, so I was really excited, not only to see that they would be in New York City, but also that they were hiring. I needed a...
Sales management operations
Case study - 40 pages - Management
The Jury of executive opinion:- involves a poll of executive opinion. With this method the collective views of top company executive are pooled to develop the sales forecast. A jury may consist of the company president and several executives from different areas. Sales force composite: In this...
A project report on Bosch
Case study - 60 pages - Management
MICO Nashik also abbreviated as MICO/NaP in the Bosch World, is one of the four pillars of MICO and Bosch Group in India. The company is situated in city which is one of the holy cities of India and is full of natural resources and manpower. This has contributed in the development and growth of...
Overview of banking system in India and organizational structure of SBI
Case study - 11 pages - Management
Banks play an important role in the modern world. Modern banking system is the result of industrial revolution, which took place in Europe. The word bank' is derived from the Italian word Banco'. Banks are the commercial institutions, which receive money in the form of deposits from...
The functional areas of Standard Chartered Bank in India
Case study - 17 pages - Management
Standard Chartered Bank (SCB) had acquired the interest of ANZ Banking Group in the ANZ Grind lays Asset Management Company Private Limited and ANZ Grind lays Trustee Company Private Limited and subsequently these entities were renamed as Standard Chartered Asset Management Company Private...