L'Oréal has been one of the most reputed brands in the cosmetics field. The brand has made its presence felt in more than 100 countries, thanks to its numerous acquisitions worldwide. With several brands in its kitty, L'Oréal has carved a niche for itself with its unique strategies and stands out from the other cosmetics brands.
The L'Oréal group develops several important communication campaigns every year that underline the ability and the growth of the group. It is omnipresent across several media channels and the constant presence enables the brand to retain its reigning position in the market despite stiff competition from numerous cosmetic brands.
Tags: L'oreal communication strategy, L'oreal communication objective, L'oreal advertising strategy,L'oreal advertising campaign
[...] One of the major roles of advertising is to create and to maintain the brand image and get the information about the positioning of the brand to face its competitors. The advertising centred on the brand is one of the most used methods of communication. It gives an identity to the brand and helps consumers to choose between different brands. II) The objectives of communication Communication plays an essential role for a company because it can be represented as a spokesperson. [...]
[...] The Festival allowed presenting its new ambassadresses, as they play a key role in the communication strategy of the group. Thus, it could also be called the Festival of ambassadresses. Second life Nowadays the main objective of the group is to stay as the leader on the cosmetics market. That's why, L'Oréal develops very important communication campaigns. More recently, the group understood that Internet could be a real advantage for them and developed some communication campaigns on Internet. L'Oréal projected a very powerful means of broadcasting for several years. [...]
[...] The group uses its communication to settle and preserve its relation with its customers, investors and partners. Through its communication campaigns, the group strengthens its fame and installs a trustworthy climate. To maintain its relation with customers, the group concentrates its communication on the brand and on the product : Communication on Product Description : The brand emphasizes what the customer buys and communicates on the performances of the product. Through this ad, L'Oréal presents its product; “Glam shine” in the first picture. [...]
[...] The group displayed very important means of communication to be known and that are famous all around the world. This policy allows L'Oréal to be omnipresent with regard to its competitors. That's the reason why, the brand preserves its leadership status. This mode of communication is asphyxiating for its competitors because the group leaves only little space for the other actors of the market. By its style and omnipresence, the French group outshined its competitors to monopolize the media space. [...]
[...] III) The strategy Be and stay the leader Strategy of globalization Currently, the group L'Oréal is present in more than 100 countries and is in charge of numerous subsidiaries worldwide. To maintain its foremost position, the group has to adopt a strategy of globalization. The group offers the same products, and operates with the same slogan in all its markets. There is no cultural distinction. The commercial communication of the group is made at a world level. The group proposes the same products and leans on the same advertising campaigns. [...]
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