General Electric Medical Systems
Case study - 6 pages - Management
General Electric Medical Systems (GEMS), became General Electric Healthcare (GE Healthcare) in 2004. It is the leader in the imaging equipment market. GE Healthcare is a subsidiary of the conglomerate General Electric, the second largest company in terms of market capitalization right behind...
West Indies yacht club resort
Case study - 6 pages - Management
Since the beginning of globalization and the development of subsidiaries all over the World, the expatriate has become an element of security to protect the interests of the company abroad. However the expatriates are now facing several problems of adaptation with the external environment and the...
Intercultural management : Ikea case study
Case study - 20 pages - Management
The main objective of this paper is to analyze the culture of a company and highlight how this culture could have a real impact on the smooth running of its international activities. In order to conduct such an analysis I have chosen an important company which caters into numerous international...
Wal Mart: Managing Globalization in 2007
Case study - 7 pages - Management
Wal Mart, an American public multinational corporation, is currently the largest retail chain in the world. The company was founded by Sam Walton in 1962, incorporated on October 31, 1969 With the creation of an International Division in 1993, Wal Mart realized that an expansion into foreign...
Intercultural management: Mc Donald's case
Case study - 9 pages - Management
The McDonald's company is a multinational firm well known in the world. The main activity of the company is to sell food quickly, what we call fast food. Nowadays, it has more than 30,000 franchises under the McDonald's brand, located in more than 120 countries. Born in the United States...
Cross cultural management : negotiations for the joint venture
Case study - 25 pages - Management
The global economic situation shows that companies haven't any evolution prospects as the market has reached its saturation level. To grapple with this grave impact, companies are obliged to adopt international strategies in order to remain competitive in their respective market zones. Many...
Advertising and communication - published: 29/09/2010
Case study - 10 pages - Management
In this assignment, we analyze the selection and launch a new product. The product that I have to launch is a new deodorant, produced especially for women who have a sensitive skin and after a depilation. This product is sold in some specific shops only. Few brands are producing this product,...
Fram communication network
Case study - 10 pages - Management
In the present hard competitive business environment, companies need to be increasingly flexible in order to react quickly to external threats. New technologies, such as Intranet networks development, propose new kind of organizations which answer this need perfectly. Intranet can be defined as a...
The Rubber Company : analysis of change process
Case study - 8 pages - Management
"This document will study the difficulties in applying change processes and systems in the traditional life cycle of any given company and the creation of a successful change management roadmap, to be integrated into the diagnostic of any given company". Change process often needs to be initiated...
Ethical analysis of the activities of the China National Petroleum Corporation (CNPC) in Sudan
Case study - 23 pages - Management
The China National Petroleum Corporation (CNPC) is a Chinese state-owned fuel-producing corporation. It is China's largest integrated oil and gas company. As of 2006, it was the second largest company in the world in terms of number of employees. CNPC holds proved to be equivalent of reserves...
Managing an integrated supply chain: report on site visit Lyon Terminal
Case study - 10 pages - Management
On a global vision, containers are generally carried from the port of Fos-sur-Mer (Marseille) by river boats until Lyon. Then, they arrive at Lyon Terminal, where they are unloaded. Containers are generally stocked in the storage areas until they are loaded on trucks or trains. From Marseille, it...
Reebok : in pursuit of generation X
Case study - 5 pages - Management
Micky Pant has done a great job for Reebok, by organizing researches, analyzing data and understanding the mind of Gen Xers. He has produced a relevant marketing strategy, in accordance with these observations. This marketing strategy fitted the target of Reebok, as well as the actual and future...
Southwest Airlines case study
Case study - 8 pages - Management
Southwest Airlines is in the top ranking US Corporation in terms of profits and reputation. This airline has always applied strong strategies in order to be on the top in terms of profits, innovation, and image. This constitutes the culture of this company, which matured over the last...
Transformational Change at British Petroleum : one goal two different leaders
Case study - 5 pages - Management
Before Robert Horton took over as CEO and Chairman of British Petroleum (BP) in 1990, the company's situation was difficult in terms of the lack of clearness of mission and strategic policy within the top 150 managers surveyed at the beginning of 1989. This survey revealed the managers feeling in...
Engstrom auto mirror plant: motivating in good times and bad
Case study - 5 pages - Management
We all know that human resources management implies a lot of fundamentals for an organization. Human resources must understand the implications of globalization, technology changes, workforce diversity, changing skills requirements, the contingent workforce, decentralized worksites and also...
E-Business: Sephora.com
Case study - 14 pages - Management
E-Business is a new form of business that allows clients to get information and make purchases through the Internet. During the seminar we had the opportunity to analyze different firms and to see how the entry to the Internet market place has increased the brand recognition. People are using...
Management at Ikea
Case study - 30 pages - Management
Almost everyone has had an experience of a visit to an IKEA store. Every day, 1 million visitors frequent these stores. What hides behind this yellow and blue logo? What makes it so typically Swedish? To answer in a simple succinct and synthetic way about these interrogations within a framework...
The communication strategy of la Française Des Jeux
Case study - 16 pages - Management
"La Française Des Jeux" organizes and operates the lottery in France. It is a public company (société d?economie mixte). The state holds 72% of the capital. "La Française Des Jeux? has a monopoly for the organization and exploitation of lottery and sports bets games in our country. It has to...
Apple Case Study
Case study - 14 pages - Management
Apple Computer is an innovative company evolving on multimedia and high technology market. It has its presence on both hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computer company difficult to manage. This company was created...
Change management: the CBC case
Case study - 8 pages - Management
For this assignment, I decided to use a company which I will call CBC, and in which I did an internship for 7 months. This Swiss Group provides chocolate-based products, is present in several countries, and generates a sales turnover of nearly 3 billion €. However, this company faced strong...
Strategic management: Robin Hood case study
Case study - 5 pages - Management
Robin Hood and the Merrymen are facing the problem of not having enough supply of resources to meet the demands of their expanding organization. Their current strategy is to rob from the rich and give to the poor. They are looking at revising this strategy in order to find another way to get...
Middle East Communication: indigenous advertisements to a local country or region (2006)
Case study - 7 pages - Management
The Middle East region is booming and is now the second fastest growth area in the world after China. Political and economic reforms across the region provide a new dynamic business atmosphere where consumer demand and consumption is on the rise. High oil revenues coupled with low interest...
Strategic management: Credit Agricole
Case study - 18 pages - Management
This paper will analyze the strategic plan for a new project for Crédit Agricole: the mergence of the computer system in each branch and their integration. Crédit Agricole is a leading European banking group is one of the largest French banks. The project will also focus on the payroll system and...
Case Study: Accenture: the 5 cultural dimensions
Case study - 14 pages - Management
The main change of the century is that local markets are not big enough for industries. The future of any company that wants to be bigger than its competitors is to go international. Selling a product won't be the hardest of things that companies will have to face while going international,...
Strategic analysis of "Yahoo!"
Case study - 20 pages - Management
There are more Yahoo! Mail users around the world than two times the population of Mexico” (Yahoo! Website, 2008). One cannot deny the success of Yahoo! over the last decade. However, the reason why Yahoo! is catching a lot of media attention today does not lie in its success but more on...
Benetton group: The evolution of a network to face global competition
Case study - 11 pages - Management
Benetton's story has started in the 1950s from the "idea of color?. The family holding group has been established in 1965. Over the ongoing decade, the first factory and 1000 shops opened worldwide. Benetton has grown through a unique network organization which is flexible and innovative, as...
Daimler-Chrysler case study
Case study - 14 pages - Management
In the 1990s, competition in the car business industry increased dramatically. Companies tried to merge or acquire their competitors in order to remain competitive and strong enough not to be absorbed by other companies. This process is still prevalent today, and takes place in most of the...
The VSM Group: Company analysis
Case study - 8 pages - Management
VSM group has been developing, manufacturing and selling household sewing machines for more than 130 years after its first sewing machine was launched in 1872. It became an independent company after it was divested from Electrolux and acquired by the investment fund, Industri Kapital in 1997....
The issue of delays in the delivery of the Airbus A380
Case study - 7 pages - Management
Since 2005, Airbus, one of the two world's biggest airplane manufacturers, has encountered huge delays in the delivery of the new model called A380 to its customers (see appendix 5), mainly passenger air carriers, across the world. This study analyses the characteristics of Airbus and the way it...
The challenges of a good recruiting for a better efficiency
Case study - 10 pages - Management
British Petroleum (BP) is a multinational and diversified company. Consisting of factories, offices, and gas stations all around the world, it needs at its head office a strong leadership-skilled person, who is able to implement a clear and profitable strategy, to keep growing. Robert Horton,...
