Publicity in Russia: a new concept
Case study - 4 pages - Management
In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...
Analysis of television advertising: The coffee brand Nespresso
Case study - 7 pages - Management
Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of the TV...
The Merger of Thomson and Reuters, the Two Major Information Sources
Case study - 9 pages - Management
Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...
Auchan Group: Presentation and analysis of its organization
Case study - 7 pages - Management
The Auchan Group was chosen to be studied to be able to analyze the performance of a large French distribution group. Since the first store opened in 1961, Auchan has grown steadily. In 40 years, the group became a major retail group worldwide. Auchan is organized by profession with a...
Organizational models - Case study of Toyota
Case study - 5 pages - Management
Introduction In order to examine organizational management, we focus on the case of Toyota. This case study involves organizational practices that have responded completely to the objectives of the theories of organizational management. We decided to focus our attention on Toyota for several...
HP Invent
Case study - 4 pages - Management
HP has always had an image of the 'company maker of quality products' under the leadership of its founder who has been at the center of its business with employees focused on key skills and common values of performance. HP, based on the strategy of its Japanese entity, wants to broaden...
Management of sales force: 'Xerox'
Case study - 5 pages - Management
Introduction Xerox is a global company that is very active in the sector of office, printing and digital technology. However, in this paper we will restrict ourselves to discussing Xerox's operations in France. The headquarters of this company is Saint Denis (Seine Saint Denis). The company...
Commercial participation in the Telethon of 2004
Case study - 3 pages - Management
This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December(from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of...
Differences between Air France and Emirates with respect to recruitment process or policies
Case study - 5 pages - Management
The airline companies in the West are currently experiencing a mass exodus of their pilots, who have been leaving their national companies or national carriers for other new airlines where the salaries and perks are two to three times higher than their current salary. Most of these new airlines...
Case study: Leadership and management of Starbucks
Case study - 11 pages - Management
Starbucks' CEO, Orin Smith, and the Board of directors play a central role in the organizational context of the company since they can arbitrate between the internal and external constraints and thus decide what organizational structures and policies have to be implemented. Mission and goals:...
Philippe Hugon's analysis of the changes wrought by globalization on the African economies
Case study - 4 pages - Management
Despite the effect of globalization on some economies, particularly those of East Asia, Africa has remained untouched by this phenomenon. Among the 49 Least Developed Countries (LDCs), 34 are now on the Dark Continent. Although the continent accounts for 11% of world globalization, it only...
Case study: The Okaidi brand
Case study - 12 pages - Management
In 1996, Camaieu, the group that markets apparel for men women and children, experienced significant financial difficulties. Thus Jean Duforest, co-founder of Camaieu in 1984, decided to partner with Jean-Luc Souflet to acquire the group. This tandem leadership led to the launch of the brand...
Study of international communications strategy of Dove
Case study - 8 pages - Management
Dove is a brand of cosmetics and is now part of the Unilever group. The trademark logo of this company is a dove, whose stylized color often varies according to the advertising campaigns. The brand communicates significantly through the media especially establishes a close relationship with some...
Virgin Mobile USA (2006)
Case study - 5 pages - Management
When Dan Schulman agreed to become the CEO of Virgin Mobile USA in 2001 he knew the extent of work he had ahead of him. With over 200 companies in many areas, the Virgin Group is diverse with many successes and failures. When he took on this post, his main purpose was to make the Virgin Mobile...
The Danone group: An overview
Case study - 25 pages - Management
Entrusted with the task of studying in the strategy and organization of a large French company in detail, we chose the Danone Group as our subject. Groupe Danone is one of the finest French companies, and we are all witness to its strong presence on French territory as well as worldwide, since...
Presentation of Amazon.com
Case study - 4 pages - Management
Amazon.com is an e-commerce company, which was founded in 1995 by Jeffrey Bezos Peston. After graduating from Princeton University in 1986, he worked as a financial analyst at DE Shaw & Co. on Wall Street before founding his first Amazon site in July 1995. Jeffrey Bezos Peston is the founder as...
Managerial characteristics of South Korean companies
Case study - 3 pages - Management
The business district in South Korea can be easily identified by the high number of economic enterprises present there. The zaebol (or giant corporations) have a considerable weight, perhaps even excessive weight, in the country's economic potential. Although not directly the result of the...
Nike: between differentiation and diversification
Case study - 15 pages - Management
In the modes of development of "to the comma", one notes two great phases: - A phase of strong internal growth of 1972 to 2003. In 2003, the internal organization of Nike seems to be optimal. The leaders then decided to start a phase of external growth per horizontal integration of competitors....
The General society
Case study - 4 pages - Management
Since the 1990s, new features of the banking market have created a mutation in the banking business: not only the technological change and computerization of the data but also the internationalization of trade and customers that cause the emergence of new financial tools. The computer supports...
Enterprises facing globalization
Case study - 8 pages - Management
The globalization of economies is at the heart of many economic and social debates. The rapidly changing political environment, economic and social development, increased trade in goods, services, and information currently concern all developed countries. This movement is not without any impact...
Costs and strategy management
Case study - 5 pages - Management
I. Current Strategic Context - In a context that is characterized by increasing turbulence and constant strengthening of competition, the ability of a company to create value for the customer appears to have become a sustained competitive advantage. - The value of the product is what the...
Management and communication: The case of Apple
Case study - 49 pages - Management
Apple has continued to develop in the IT market since its establishment in 1974, by visualizing the future to change the world. Apple has opened its lines of communication and has secured a strong position in the market. Apple in California (Silicon Valley) specializes in design, manufacturing...
Analysis of Group AUCHAN
Case study - 26 pages - Management
In 1961 Gerard MULLIEZ founded his first supermarket in the Hauts-Champs of the city of Roubaix. It was not until 6 years later that G. MULLIEZ opened his first hypermarket in Tourcoing. From there, the group's growth has continued to progress. This was followed by the opening of its first...
Strategic management H&M
Case study - 46 pages - Management
In 1947, H & M, a Swedish clothing chain, opened its first store in the world. The company then conquered Europe and arrived in France in 1998. Today, H & M is a firm well known internationally and has over 550 outlets in 12 countries in Europe. Operating both in the market for menswear, women...
Organizational Culture and Employee Motivation at Cognizant Technology Solutions
Case study - 30 pages - Management
During the past 15 years, a particular sector of consulting firms has been performing very well. These are the firms that are mostly into technology consulting, whose modus operandi is to win the contract for design, development and maintenance of information systems from large, mostly American...
Organizational culture of the new Air France - KLM group
Case study - 36 pages - Management
The terms "intercultural", "globalization", "internationalization" are increasingly gaining relevance in the current business scenario. Today, with the internationalization of firms in the context of the formation of the European market and the globalization of economies, it is interesting to...
3M: The culture of the Company and its innovation
Case study - 4 pages - Management
3M is an American company which was created in 1902 by five businessmen. It has activities in various fields such as: industry and transport, health, signaling, communication and optical systems, office equipment, security and protection, electricity, electronics and telecommunications. This...
Study of the managerial culture and practices of the United Kingdom
Case study - 4 pages - Management
The United Kingdom consists of four countries: England, Scotland, Wales and Northern Ireland. It has been a part of the European Union since 1973, at the Safety advice of the United Nations, OECD and the Commonwealth. Its characteristic feature rests on its insularity, which it has cultivated and...
Perfect competition and Pareto optimality
Case study - 2 pages - Management
The model of perfect competition can be achieved through a formalization of the concept of the 'invisible hand of the market'. This theory was put forward by by Adam Smith in 1776. His goal was to provide a stable base to build a society on . This concept involved an environment in...
Amazon.com: Analysis and study of strategic decisions
Case study - 16 pages - Management
Human beings are often known for their ability to adapt. This is reflected particularly on the scale of the company, which, if it captures a large market share for a period, all things being equal, it can also be modified in a context growing in strategic reorientation. The gradual emergence of...
