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Case studies in management 181 to 210

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16 Feb 2011
doc

The legitimacy of economic patriotism (2006)

Case study - 5 pages - Management

Introduction Beyond the occasional speech advocating its opening, even though it is true that a majority of the barriers have been removed since its establishment, the GATT (established in 1947) remains a desire to preserve the sensitive areas and promote the penetration of...

16 Feb 2011
doc

Strategic management: the Game theory (2006)

Case study - 10 pages - Management

Game theory studies the behavior of individuals in situations of antagonism, and seeks to identify optimal strategies. Seemingly very different situations can sometimes be represented with similar incentive structures constituting all examples of the same game. Game theory is becoming an...

16 Feb 2011
doc

Eight conditions to become a good manager/coach

Case study - 3 pages - Management

Although workplaces and management styles have changed dramatically in recent decades, the old attitudes of command and control management are still dominant in many companies. This management approach means that managers must tell employees exactly what to do, when to do and how to do the tasks....

16 Feb 2011
doc

The communication campaign of Schweppes

Case study - 4 pages - Management

When considering the product of Agrum Schweppes', the question before us is: Why does the product meet difficulties and how do we raise the issue? Following this study, we come to the conclusion that Schweppes is an internationally known brand, recognized by its taste, and study its strength...

16 Feb 2011
doc

Ergonomics as a participative step

Case study - 8 pages - Management

Over the last twenty years, there has been a host of literature and several studies on participatory ergonomics. In our view, this situation stems from at least three reasons. There was a change in society and in organizations promoting participation. On the other hand, as was proven...

16 Feb 2011
doc

The Hydro Quebec company and organizational changes

Case study - 4 pages - Management

The Hydro Quebec Company is owned by the Government of Quebec. It is responsible for the generation, transmission and distribution of electricity in energy sources of Quebec. Its headquarters are located in Montreal. Hydro Quebec was born in 1944; its goal was to serve the Montreal area by...

16 Feb 2011
doc

The reduction of the variability of the behaviors: Case study of the hotel industry

Case study - 8 pages - Management

This document develops and presents the organizational model within the Novotel London Tower Bridge. During the preparation of this work, we spoke with Mr Fontagne, Assistant General Manager of the company, and have subsequently decided to study more precisely about the role of this...

13 Feb 2011
pdf

Marks & Spencer Case Study

Case study - 5 pages - Management

The hardest part for a modern business is to create a brand which is known, trusted and admired by the nation. It is a process which can take decades to get right. However, we have to keep in mind that the brand image can be destroyed in a matter of days. Currently, the company...

09 Feb 2011
doc

Brand Management: Louis Vuitton

Case study - 5 pages - Management

Louis Vuitton was founded in the XIX century as a packing-case making firm. These packing cases were very useful because at that time people used to travel a lot for a long duration that lasted several months, and even several years. Packing cases of those times represent suitcases on castors....

07 Feb 2011
doc

Inter-cultural management: Case of L'Oreal

Case study - 9 pages - Management

L'Oreal is a family company founded in 1909 by Eugene Schueller. At the time, it was known as ‘Societe Française des Teintures Inoffensives pour Cheveux'. Schueller gradually convinced the Parisian hairdressers to buy his products, with the help of some sales representatives. ...

07 Feb 2011
doc

Marketing management and strategy: A case study of the Nestle sub-brand, Nespresso

Case study - 20 pages - Management

Nestlé is a global company which recognizes that in order to be a successful company, one has to be competitive and cost efficient. The company put its customers first, and plans to create long lasting relationships with them, creating a luxurious exclusive experience for their coffee...

03 Feb 2011
doc

Organizational Development: Motivation through financial and non-financial incentives

Case study - 7 pages - Management

Nowadays, salary and non-financial incentives constitute part of the methods that companies and managers use to motivate people. Through the study of different theories of motivation and needs, we explain the most important catalysts of motivational behavior. There are no doubts that all...

03 Feb 2011
doc

U.S Management & Leadership: Jack Welch's Leadership

Case study - 4 pages - Management

There are no doubts that Jack Welch, former Chief Executive Officer of General Electrics (GE), is internationally reputed for his extraordinary leadership style and business acumen within one of the most powerful American companies, more precisely, General Electrics. He definitely transformed GE...

27 Jan 2011
doc

The communication of Renault Trucks

Case study - 8 pages - Management

In the current competitively cutthroat market scenario, any company hoping to sustain itself in the long run has to constantly adapt to the changing needs of the market. Competition is increasingly fierce in every sector with globalization playing no small part in this trend. Of course, while...

27 Jan 2011
doc

How is the supply chain positioned within the organization?

Case study - 3 pages - Management

The supply chain refers to all the physical or information flows and processes involved in the provision of the products to the customer. In other words, the supply chain comprises of all links in the logistics process. We must distinguish the supply chain of the company from the supply...

27 Jan 2011
doc

FIAT launches a iPhone application for the FIAT 500

Case study - 1 pages - Management

Italian car manufacturer, Fiat is launching a novel mode of communication in collaboration with Six and Co. for the launch of its new car - the Fiat 500. This is actually a reinvention of an older model. The Fiat 500 is now accessible via an iPhone application. Fiat has used Six and Co...

27 Jan 2011
doc

The opposing strategies of H&M and Zara: 'No Communication' versus 'Masstige'

Case study - 6 pages - Management

According to the information on the internet, only garments would soon no longer be sufficient for the market. Thus the major textile companies have engaged themselves in decorating/home decors. Indeed, in 2009, H&M launched its furniture department with the best set of linens. On this particular...

27 Jan 2011
doc

Corporate ethics of Carrefour

Case study - 4 pages - Management

The purpose of this case study is the unethical situation during an internship or period of work experience within a company. The study of this situation will lead to solutions to tackle such unethical issues and situations. Carrefour, the pioneer of the hypermarket concept, is...

27 Jan 2011
doc

The evolution of the communication strategy of McDonald's

Case study - 10 pages - Management

"Adforum" is a classic site constituting by a banner on the top showing the name of the site, advertising banner and tabs for navigating to other pages. Once the mouse is positioned on a tab, you just have to click to access the desired page. At the bottom of the home page, we also find a banner...

27 Jan 2011
doc

The role of brands in marketing: Presentation of the Shell Group

Case study - 4 pages - Management

Our problem is based on brands and their impact on enterprise development. For this, we will look at the Shell group. Shell operates in five areas: exploration and production; oil products; chemistry; gas exploration and power generation (renewable energy). With the recent...

27 Jan 2011
doc

The method of reporting

Case study - 3 pages - Management

Briefing notes, minutes and reports are documents that provide accountability, factual reports, observations, results and which propose solutions or draw conclusions. These documents require a certain level of objectivity from the reporter. All three express the work of one person for the benefit...

27 Jan 2011
doc

Change in management at Air France

Case study - 29 pages - Management

Driving organizational change in a company revolve around six themes. In this document we will take into account the external and internal sources of change, the steps through which it passes, the context, and the forces involved, to finally determine the type of change and explain the phases of...

27 Jan 2011
doc

Publicity in Russia: a new concept

Case study - 4 pages - Management

In this article of Ostlund one finds the characteristics of publicity in Russia during the Sixties and Seventies. Large changes and developments took place for this period. The transition was carried out automatically thanks to the progressive opening of the Russian market towards the Western...

27 Jan 2011
doc

Analysis of television advertising: The coffee brand Nespresso

Case study - 7 pages - Management

Television conveys messages in mass, both visual and auditory. It serves as a support for other advertising discourses, which is one of the instances of production that we find in the media which will be the topic of our study in this paper. We will devote our analysis on one of...

27 Jan 2011
doc

The Merger of Thomson and Reuters, the Two Major Information Sources

Case study - 9 pages - Management

Not a month goes by without one hearing some sort of rumors in the media regarding the merger between two companies. The frequency of mergers has increased in recent years. These changes in the global entrepreneurial landscape pose new questions regarding the relevance of the global economic...

27 Jan 2011
doc

Auchan Group: Presentation and analysis of its organization

Case study - 7 pages - Management

The Auchan Group was chosen to be studied to be able to analyze the performance of a large French distribution group. Since the first store opened in 1961, Auchan has grown steadily. In 40 years, the group became a major retail group worldwide. Auchan is organized by profession...

27 Jan 2011
doc

Organizational models - Case study of Toyota

Case study - 5 pages - Management

Introduction In order to examine organizational management, we focus on the case of Toyota. This case study involves organizational practices that have responded completely to the objectives of the theories of organizational management. We decided to focus our...

27 Jan 2011
doc

HP Invent

Case study - 4 pages - Management

HP has always had an image of the 'company maker of quality products' under the leadership of its founder who has been at the center of its business with employees focused on key skills and common values of performance. HP, based on the strategy of its Japanese entity, wants to broaden...

27 Jan 2011
doc

Management of sales force: 'Xerox'

Case study - 5 pages - Management

Introduction Xerox is a global company that is very active in the sector of office, printing and digital technology. However, in this paper we will restrict ourselves to discussing Xerox's operations in France. The headquarters of this company is Saint Denis (Seine Saint Denis)....

27 Jan 2011
doc

Commercial participation in the Telethon of 2004

Case study - 3 pages - Management

This paper is a report of a telethon that was conducted by a company called 'Circular'. The telethon was conducted over two days in a hypermarket called Auchan Beauvais. It began on Friday the third of December(from 10:00 a.m. to 7:30 p.m.) and continued on Saturday the fourth of ...