In the early 19th century, China was emerging as a new major economic power on the world stage. In 2006, her GDP made her the 4th largest economy in the world. Since the late 1970's, China has made the modernization of its economy the No.1 priority. She has gradually abandoned the plan for the market and mobilized its vast resources of skill ' work and openly benefited from globalization by becoming the factory of the world. An investment effort has been made to modernize the industry and develop infrastructure, employing a workforce that has doubled over the last 20 years and reached 770 million people. Labor productivity has increased thanks to the rural exodus and to the implementation of new production techniques and management. China has attracted foreign investment that creates massive new production capacity in the sectors of the domestic and international demand.
The standard of living of the Chinese has improved considerably, even though China has become a very unequal society where a gap is widening between the different social classes.
[...] Thus, China gets the first worldwide place for the number of subscribed persons to ADSL with 32 millions of PC connected at the same period. II Strategic plan P's Product FirstTech has to adapt its product to the Chinese market. Indeed, they have to change their products to the need and expectations of the Chinese customers. For example, they have to change the language of their products, because the population speaks first mandarin and not English. They must design their products to the habits of the Chinese culture. [...]
[...] income higher than the global average, while in China the economic and social transformations, rural-urban migration and urbanization are still in their infancy. With China's opening up, more than 100 million workers are integrated into the world economy. Hence, it has become the largest global platform for production companies looking for production sites at low cost. The Chinese offer accentuates international competition exerts downward pressure on the prices of many manufactured goods and pushing a reorganization of industrial production globally. [...]
[...] Caroll's products will be imported directly from France where they are made Issues Cultural Issues At the beginning, the subsidiary will depend on the headquarters because if we benefit from the partners' experience, we have a lot of work to do before the structure works efficiently. Then, we want each of our subsidiaries to work independently of the headquarters in order to adapt as much as possible to their local environment. Then, the company must hire employees who belong to the company and its products. [...]
[...] Analysis of the market Political Issues The import of products into China and the export of products from China were mainly reserved for companies licensed with import-export issued by the Ministry of Commerce (MOFCOM). Companies that did not have such a license and wanted to carry out international trade should designate a company who holds a license as an intermediary in the transaction. The rate of import tariffs is lower than other developing countries with rates of in 2001 and of in 2006. [...]
[...] Asian countries possess one of lowest rank with an IDV index at 30, whereas the world average is at 24. The population keeps its communist spirit and has a collectivism attitude because everyone is responsible for the success or the failure of the entire group. The third index of the graph is Masculinity (MAS) versus Femininity. In the official Website of Geert Hofstede, the definition of this index is distribution of roles between the genders which is another fundamental issue for any society to which a range of solutions are found”. [...]
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