Thesis in Management 31 to 60

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31 Dec 2010

Program of equitable trade: Analysis of Nespresso

Thesis - 4 pages - Management

Since 2003, the market for hot drinks has recorded a significant drop in sales volumes, due to a transfer of purchases to other products such as fruit juices and other product formulas. This has forced the industry to put forward further innovation to attract new...

31 Dec 2010

Study of the Brand Montblanc

Thesis - 11 pages - Management

Montblanc is one of the most prestigious global brands. The white star of Montblanc symbolizes the commitment to use high quality materials, and to perform workmanship of great finesse and craftsmanship to provide a highly distinctive style. It is a strong company which has survived the...

31 Dec 2010

E-Branding in the Swiss hotel industry

Thesis - 25 pages - Management

This research studies the evolution of traditional branding to e-branding within the context of the Swiss hotel industry. From a study of the database of 2448 hotels in Switzerland, this research explored the various domain names in use among them. This is based on several criteria such as:...

31 Dec 2010

Five forces of the model to support AREVA (2010)

Thesis - 6 pages - Management

In order to deal with the consequences of globalization and the internationalization of trade, countries have come up with growing energy needs. Emerging countries are investing heavily in infrastructure and need electricity to power them.The United States alone account for 25% of global...

31 Dec 2010

Internal control and risk management: Application to Eurostar

Thesis - 6 pages - Management

The Eurostar Group is an EEIG (European Economic Interest E) which is responsible for managing commercial passenger service on the Paris London route among others. The fleet of 27 trains is owned by three companies belonging to the EEIG (SNCF, SNCB and EUKL). Each of these three companies is...

31 Dec 2010

Establishment of an H&M store in Morocco: Inter-cultural variables and organization

Thesis - 16 pages - Management

Intercultural management aims to make us work and reflect on the well defined cultural differences between people involved in the inner workings of the enterprise. Indeed, the cultural differences encountered when setting up a company in a foreign country should not cause problems. On the...

30 Dec 2010

The management of innovations at Google and its incubator, Google Labs

Thesis - 8 pages - Management

Founded in 1998 by two students of Stanford, who have become billionaires since then, the Google Company managed in less than 5 years to become the world leader in its branch of industry, the search for contents on the Internet. In just a decade, founders Larry Page and Sergey Brin where joined...

29 Dec 2010

Apple Inc. brand and SWOT analysis

Thesis - 9 pages - Management

The company Apple Inc. is an innovative company operating in the sphere of multimedia and high technology as the 7th largest global manufacturer. It is present in both hardware and software production. It also provides online services (iTunes).It is very important to know and understand...

28 Dec 2010

Overview of management in Mars and Co. consulting firm

Thesis - 9 pages - Management

Mars & Co is a consulting firm specializing in strategic management. The company was established in 1979 by Dominique Mars who is the current president. Mars & Company is a limited liability company (LLC) which started in France with a capital of $17,600. Dominique Mars was...

21 Dec 2010

Business Research Method: Study on Organizations in Dubai Media City (DMC) and Dubai Internet City (DIC)

Thesis - 7 pages - Management

Teleworking has lately obtained a substantial allowance of vigilance both in the academia and expert world, as one of the amazing alterations in enterprise practices (Morgan, 2004). In the last couple of years, we have seen an expanding interest in the notion of teleworking, especially in Europe...

21 Dec 2010

Trends and Innovations in Knowledge Management and CRM

Thesis - 4 pages - Management

Kalakota & Robinson (2001) state that ‘CRM is an integrated sale, trading, and service scheme that precludes lone showmanship and that counts on coordinated enterprise-wide actions.' Tiwana (2001) states that ‘CRM is a blend of enterprise methods and expertise that aims to...

13 Dec 2010

Risk Management: Amazon.com

Thesis - 24 pages - Management

As the industry leader with largest market capitalization amounting to $79.48billion, Amazon.com (AMZN) is exposed to more risk compared to the others. The risk that affected Amazon the most is Operational risk. Due to the business environment which comparably new to others, Amazon has to go...

10 Dec 2010

Strategic Management: Starbucks

Thesis - 9 pages - Management

Starbucks is an American company selling coffee cup to customers in their own stores all around the world. This firm is more present in manufactured countries such as in the North American and East Asian areas and also in Europe. Nevertheless, the area that we are concerned is...

24 Nov 2010

Strategy of the Ikea group

Thesis - 20 pages - Management

Ingvar Kamprad, a young Swede, finished his studies in 1943 and went on to establish a small company, which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...

24 Nov 2010

How did HRM allow Alcatel to adapt to changes posed by the changing market?

Thesis - 9 pages - Management

We were on the lookout for a company that was willing to provide us with the information for our investigation file. We had a consultant in our midst, who put us in contact with several companies like Bouygues, Dassault and Alcatel. We wrote several letters explaining the purpose of our...

24 Nov 2010

The Internal Communication at Carrefour

Thesis - 7 pages - Management

Carrefour is the second largest global group in the retail sector with a turnover of 87 billion Euros in 2008. The Carrefour group includes firms, hypermarkets, supermarkets, hard discount stores, convenience stores (Shop, 8 a Huit) and online shopping sites (Ooshop). Through this document, we...

23 Nov 2010

Porsche and Volkswagen: The Union of David and Goliath

Thesis - 5 pages - Management

On the one hand, we have Porsche, the champion race car, the big-engined sports specialist available at exclusive rates. On the other hand, we have the Volkswagen Convertible, which is "popular" in the literal sense; the Beetle was the inaugural model, which is still essentially ‘a car for...

22 Nov 2010

Literature Review: Innovation and Management

Thesis - 15 pages - Management

Innovation is now a key element in business strategy, especially for large groups. Indeed, in theory, it allows them to gain a significant competitive advantage in the form of a temporary monopoly on a given market. However, innovation is expensive, and firms may be reluctant to invest heavily in...

22 Nov 2010

Nike's artistic communication

Thesis - 20 pages - Management

Within the scope of our project on commercial communication, we were to make a study on the communication strategy adopted for either a brand or a product. We chose the Nike brand as it enjoys phenomenal fame. Nike has a variety of products ranging from clothes, shoes and accessories to sports...

22 Nov 2010

The grounding of Swiss Air

Thesis - 2 pages - Management

The grounding of the popular airline company SWISSAIR in the month of March 2002 marked the end of a long wait. This downturn resulted in the creation of a Swiss company which was repurchased in March 2005 by the German group Lufthansa. Our goal, as leaders, is to improve the financial position...

21 Nov 2010

Toyota: General analysis of management

Thesis - 22 pages - Management

Toyota sets itself apart from its competitors by capitalizing on reliability. With this objective, the Japanese company has developed a rigorous management style, which aims for "zero defect". It is this force that drives the brand. It is therefore not surprising to find Toyota consistently...

20 Nov 2010

Mark & Spencer: Company overview, market and competition

Thesis - 5 pages - Management

Marks & Spencer is a British retailer. Its head office is located in City of Westminster, London, England. It is the largest clothing retailer in UK. It was founded by Michael Marks and Thomas Spencer. Mark & Spencer is 43rd largest retailer in the world. Marks & Spencer have...

20 Nov 2010

Air Arabia: Company overview, market and competition

Thesis - 4 pages - Management

The company Air Arabia which is chosen in this report is a public company. This report also gives information about how the company works internally and externally. The main hub of the Air Arabia Company is in Sharjah, U.A.E and Mohamed V Airport in Casablanca, Morocco. This report will also give...

18 Nov 2010

France telecom: The suicide crisis

Thesis - 17 pages - Management

France Telecom S.A. is one of the world's leading and largest telecommunications operators in the world. It is the main telecommunications company in France, and the third largest in Europe. The French Telecom/Orange Group is also a world leader in telecommunications services for multinational...

18 Nov 2010

An overview of Management approaches

Thesis - 4 pages - Management

There are many theories on management. Taylor's Classical Theory comprising Scientific Management, Fayol's Administrative Management and Weber's Bureaucratic Organization. Frederick Winslow Taylor (1856 - 1915, Philadelphia) is known as the Father of Scientific Management and is considered as one...

20 Oct 2010

Decision making management: Fully reflected decisions against quick and reflexive actions in decision making

Thesis - 3 pages - Management

Any human activity calls for making decisions, which can be defined as a commitment to a course of action. The result of making decisions is the selection of an alternative over others. The process involves discovery, acquisition and combination of relevant information. People have...

06 Oct 2010

McDonald's multicultural management

Thesis - 8 pages - Management

Even if Mc Donald's is not the fast food market pioneer and did not invent the hamburger, is now, the bigger fast food restaurant chain of the world. Nowadays, Mc Donald's gathers more than 31 000 restaurants in 121 countries. Thanks to a specific history and a quick evolution, the brand...

06 Oct 2010

US Leadership and Management

Thesis - 10 pages - Management

Martin L.K. Was born in 1929 in Atlanta in United States of America and originally named « Michael King Junior ». His father was the Reverend Martin Luther King Senior. After traveling in Germany, his father change his name to Martin in honor of the German Protestant leader Martin...

02 Sep 2010

Is scientific organization of work only a history?

Thesis - 4 pages - Management

In 1893, Frederick Winslow Taylor became general manager of the Manufacturing Investment Company of Philadelphia where he noticed two main problems: the saunter of workers and the high number of qualified workers with high salaries. Therefore, he developed a theory of management, “the...

25 Aug 2010

The sense of recognition at work

Thesis - 4 pages - Management

This document summarizes the internship which I had undertaken at a company. This company is a trading company which supplied office furniture. The company has 26 employees divided into several areas: the administrative center, the commercial center and technical center. During the...

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