I currently work in a real-estate agency in Nantes. This agency is called Propriétés Privées and I am in charge of the international marketing and communication of the company. I have been working for this company for 2 reasons. First of all, Propriétés Privées is a real-estate agency, and I have always wanted to work in this sector. Then, this agency is a new concept of real-estate agency, because it is only present on the Internet and there are no stores on the streets. That's why I work in this company, because I wanted to work for the E-business sector. For the moment, the company is small, but its growth is spectacular. After a few months, the CEO and I have decided to launch a strategy of customer relationship management in order to develop loyalty amongst our customers, to give them the best services and to improve the word of mouth in the area of Nantes. In this assignment, we are going to see what Propriétés Privées is, in the second part, we will study the concept of customer relationship management and we are going to finish with the customer relationship management method in the company Propriétés Privées.
[...] The company has been obliged to establish this strategy in order to differentiate to the competitors. Indeed, the main weakness of the real- estate market is the fact that they don't care enough their customers. Another point to analyze is the fact that the company should develop an IT system to find automatically the home that corresponds to a customer. I think, Propriétés Privées should hire an IT engineer in order to develop this software. So, we can say that the customer relationship management is very important in the strategy of the [...]
[...] the offer of distinctive valour The development of a close relationship and a true dialogue with the customer must lead the company towards the creation of proposals for offers personalized, as well in the field of the offer produces as tariff. Accordingly, the company will be able to conceive, sometimes even in co- operation with the customer, a service which meets the needs for this one perfectly. That could be done, for example, starting from “modules of service” which can be related the ones to the others to form the total service in conformity with waiting of the customer. [...]
[...] In this strategy of customer relationship management, the company has launched formulas especially studied for each customer, which are called “Packs Propriétés Privées”. There are 4 packs and each pack is especially studied for customers: The pack presence: customers commit to the company the sale of their home, without exclusivity, and they gain many advantages. The exclusive pack: they entrust the company exclusively with the sale of their property. The research pack: the company researches the home for the customer The new real-estate pack: For customers, who want to invest, build up a patrimony or a retirement's complement? [...]
[...] In addition, being present only on the net decrease substantially burdens and operating costs of the company, which is a very important competitive advantage because the costs of agencies are being reduced to the maximum price of the home, and are capped at 15000 maximum. II The customer relationship management Customer relationship management (CRM) is a customer-centric business strategy with the goal of maximizing profitability, revenue, and customer satisfaction. Technologies that support this business purpose include the capture, storage and analysis of customer, vendor, partner, and internal process information. Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation. [...]
[...] The referencing in front page is very expensive. Opportunities Threats Growth of the Internet tool in - Real-estate market is a highly the world. competitive with big players Future buyers are increasingly already well implanted on the looking for goods via the Internet market (Century 21, Orpi, Laforêt). (approximately 80% of prospective purchasers). - Individuals buy more without Real estate sector continues to going through agencies, through grow for 10 years. specialized websites (pap.fr, The level of satisfaction among entreparticuliers.com). [...]
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