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Bangalore: Online OTC healthcare market outlook 2012

About the author

Tier2RetailResearch India Pvt Ltd
Level
General public
Study
management
School/University
Parul...

About the document

Published date
Language
documents in English
Format
pdf
Type
case study
Pages
4 pages
Level
General public
Accessed
2 times
Validated by
Committee Oboolo.com
  1. Market outlook
  2. Market structure
  3. Market segmentation
  4. Key developments
  5. Regulations and growth barriers
  6. Future outlook 2016
  7. Conclusion

Online OTC healthcare segment witnessed exponential growth reaching Rs 2.5 million, with year-on-year growth of 65 in 2011-2012. The market is stipulated to grow at 35-40 annually in next 18-24 months (2012-2014). The segment witnessed strong transaction volume sales of 40% on year-on-year basis in 2011-2012. Fast moving lifestyle along with pollution and stress across personal-professional cycles are core drivers of online OTC healthcare segment in Bangalore. Further, majority of consumers are shifting towards nutritional supplement and healthier lifestyle enhancing online transactions for non prescription based drugs in Karnataka capital city. Three online platforms control 100 of Bangalore OTC healthcare virtual marketspace in 2012. Healthkart.com is the market leader with transaction volume share of 75. Bigbasket.com is the fastest emerging online OTC healthcare platform offering product portfolio of 125 non prescription drugs in Bangalore in 2011-2012.

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