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Customer value creation: The case of Beats Electronics

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Student
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General public
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humanities/...
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Kenyatta...

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documents in English
Format
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Type
case study
Pages
3 pages
Level
General public
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  1. Customer value creation: the case of beats electronics
  2. Using theory to explain the nature of customer value creation
  3. Application and reasoning

Value creation is one of the core aspects of any firm as it is linked to shareholder value. It is important to care about the manner in which customers place value in the brand. Customer perceptions of value are often unclear which creates a wide opportunity for companies to tap into. This subsequently enables a firm to achieve growth that is sustainable in terms of revenues as well as profits. As Jimmy Iovine and Dr. Dre found creating consumer value was an essential strategy in ensuring that their brand was more successful than their competitors.

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