The evolution and expansion of Nestle
Case study - 12 pages - Business strategy
In 1866, the Swiss chemist, Henri Nestle invented powdered milk for feeding newborns who could not be nursed by their mothers. He sold his invention in 1867 causing the start of a major company called Nestle. Over time, the company has diversified its range of products, ranging from food products...
SABMiller: Strategy behind the success in a hostile environment
Case study - 13 pages - Business strategy
There are very few South African companies that can boast of a history of 100 years. Despite this situation, SABMiller crossed the twentieth century in a country whose political system has a disastrous influence on the development of the local companies. The strategy carried out by SAB enabled...
Analysis of Michelin's strategies and recommendations
Case study - 40 pages - Business strategy
254% - this is the performance level of Michelin since March 2003; such high-flying results have enabled the company to emerge as the leader in a very competitive market where rivals such as Bridgestone and Goodyear are on the lookout for the slightest weakness of the French manufacturer. The...
Analysis of the brand building by Dove
Case study - 5 pages - Business strategy
The choice of the slogan on the Dove campaign, 'For every beauty', is an original and relevant one. The advertisement itself is original and appeals to women. Its goal is not only to convince potential customers but also to develop some trust between the brand and its target. The...
Diversification of Nokia
Case study - 2 pages - Business strategy
Nokia is the world leader in the mobile telephone market and has 38% of the market shares. The telephone market witnessed a strong growth between 1990 and 2000. Today, it looks like the market is mature. However, competition remains fierce. The phones tend to include many more sophisticated...
Analysis of the advertising campaign of the new Toyota Picnic
Case study - 4 pages - Business strategy
Technology, progress, innovation, etc. are terms that gained momentum from the late twentieth century onwards. These terms were adopted by advertising agencies in their advertising campaigns every other day. The advertisement of the new Picnic vehicle launched by Toyota is a classic example of...
Coca Cola vs. Pepsi: Analysis and comparison of strategies
Case study - 20 pages - Business strategy
We chose to make a strategic analysis of the two evergreen giants of the cola industry - Coca Cola and Pepsi. These two protagonists of the cola market make for an interesting study as they pursue different strategies in their operations. Initially, we present the two companies and the market...
Internationalization Strategies of Wal-Mart and Tesco - published: 10/01/2011
Case study - 11 pages - Business strategy
We will look at the strategies implemented by the companies Wal-Mart and Tesco in order to internationalize their brand. To analyze the strategies, we will look at the various markets chosen abroad, the processes, the rate and the speed of establishment of these two firms internationally until...
Analysis of Christian Dior SA
Case study - 4 pages - Business strategy
In recent years, the luxury market has been experiencing a real boom. This boom is the consequence of the recent democratization of luxury brands. The democratization of luxury brands has made it possible to develop accessories that have become more accessible. This phenomenon has resulted in...
The failed outsourcing idea of a French automotive supplier
Case study - 4 pages - Business strategy
This case study is about a French automotive supplier which outsourced its IT activities in order to reduce costs. After the consultation with a consulting firm in Paris, the supplier chose India to outsource its IT activities as it looked like a good bet. However, for reasons which will be...
International business of Danone
Case study - 8 pages - Business strategy
With full control of its three businesses, Fresh Dairy Products, Beverages, Biscuits & Cereals, Group Danone seeks to grow and help people live better by providing them with better food, varied tastes and healthy pleasures. Group Danone is recognized for the dynamism and power of its brands. It...
Strategic analysis of Renault
Case study - 20 pages - Business strategy
Renault is a globally renowned automobile group and car maker present in 118 countries with approximately 130,000 employees. The Renault group achieved a turnover of almost 41 million euros in 2007. The Company Renault Freres was created in 1898 by three brothers Louis, Marcel and Fernand. Marcel...
Google's strategy - published: 10/01/2011
Case study - 5 pages - Business strategy
Google occupies the lead with 68% of traffic generated in the world, followed distantly by Yahoo at 16% and MSN Live at 8% (the search engine of Microsoft's MSN portal). According to Jeff Weiner, Yahoo's vice president (who is in charge of research and industry marketplaces), the market...
The marketing mantra behind Coca- Cola's success
Case study - 14 pages - Business strategy
It is essential for a company to anticipate the reaction of its competitor before making a strategic decision. A strategy can be deemed effective based on the reaction it generates from the competitor. The essence of strategic thinking involves anticipating every move of the adversary, like in a...
Apple's marketing strategy
Case study - 4 pages - Business strategy
For a long time, the products from Apple were not highlighted in advertisements in France. Launching its new product, the MacBook Air, enabled the brand to connect to the people in France again. Billed as the world's thinnest computer, the MacBook Air has helped Apple in rebuilding its brand...
Strategy of the IKEA group
Case study - 27 pages - Business strategy
Ingvar Kamprad, a young Swede, finished his studies in 1943. He quickly established a small company which he called IKEA. The acronym IKEA (Ingvar Kamprad Elmtaryd Agunnaryd) is composed of the initials of his name, the name of his parents' farm and the name of his village. Initially, he...
Case study of Unilever and Dove brands
Case study - 12 pages - Business strategy
In the consumer society in which we live today it is virtually impossible not to know the brand Dove. Indeed, men and women, of all ages more or less visualize this brand of body care. This brand is one of the largest producers of consumer goods in the world for the Unilever Group. Since 2004,...
The position of Perrier in the soft drinks market (2007)
Case study - 5 pages - Business strategy
Introduction In 1898 a natural spring was discovered in the Gard department in France. This water is naturally carbonated and was quickly used by the by Perrier Group in 1906. Over the years, this drink has become a commonly consumed beverage in the market for soft drinks which is also known as...
Strategy analysis of Henkel and L'Oreal
Case study - 25 pages - Business strategy
In this study we chose to concentrate on the cosmetics market. Why? It is a market that reaches to us all, with a more enunciated attraction for some people. In fact, the cosmetics market covers a wide range of products related to health and beauty like hair care, skin care, fragrance, makeup,...
Critical analysis: Apple's publicity for iPod and iTunes
Case study - 4 pages - Business strategy
The iPod has the capability to store a large amount of music files that it can play with an excellent sound quality (in MP3 format). It satisfies people's demand for downloading music over the Internet and transferring to a product type "player" so that they can listen to it anywhere anytime....
Study of the various strategies of Air France and Easy Jet
Case study - 8 pages - Business strategy
Our study will focus on the analysis of two airlines pursuing two strategies: Airfrance with a differentiation strategy, and Easyjet with a strategy of cost leadership. The airline industry is a highly competitive sector, particularly since the advent of Ryanair inspired by a low-cost model in...
A monograph of the Ryanair business
Case study - 5 pages - Business strategy
Ryanair, like all low-cost airlines, has chosen to differentiate itself with its price strategy. This strategy has an overarching objective, which is the minimization of total costs. To remain competitive, Ryanair carries out a continuous level of direct production costs, but also at the cost of...
Marketing strategy of the iTunes Music Store
Case study - 4 pages - Business strategy
The iTunes Store is an intuitive and user friendly solution for mobile phone users. It is characterized by its ease of installation, which is convenient even for non techies. The proposed offer by the iTunes Store is a large and diverse catalog of more than 8 million tracks in early 2009 and...
Launching of the 'low-cost' car Nano by the Indian giant Tata
Case study - 3 pages - Business strategy
The Tata Group is a powerful diversified Indian industrial conglomerate, which is worth over 28 billion dollars. Tata Motors, the automobile division of Tata introduced its new model in early January: an electric car which is priced at $2,500 or about 1,700 Euros. Tata Motors is already the...
Case study: Heineken (2005)
Case study - 6 pages - Business strategy
Beer is an alcoholic beverage made from malt, hops, yeast and water. The product is highly consumed across Europe, except France, where the product lags in comparison with wine. Three major groups that share the majority of the French market are Heineken, Inbev and Kronenbourg. The French sector...
The tourism sector in Morocco
Case study - 8 pages - Business strategy
Tourism is the act of traveling for pleasure and recreation, to a place other than where a person usually lives. According to the definition by World Tourism "anyone who spends over 24 hours in a country other than the one he or she usually lives is considered as a tourist ". Moroccans living...
Cosmetic strategy for the European market
Case study - 8 pages - Business strategy
The Europeans are big consumers of cosmetics and they are concerned about their well being and appearance. The cult of beauty is a part of European culture. In this document, the differences in cosmetic spa and the strategy of creating cosmetics Cinq Mondes will be discussed. This is in order...
Case study: Zara
Case study - 5 pages - Business strategy
Created in 1975, Zara is now the third largest company in the world of ready-to-wear garments. The idea of the Spanish designer, Amancio Ortega, was to sell designs copied from luxury clothes at half the price. The latter is now a billionaire and the head of the holding company Inditex, which...
Strategy of penetration of a Chinese company on the African continent
Case study - 8 pages - Business strategy
This report is about the relationship between China and Africa. It seems obvious that this report will deal with the strategy of penetration of the Chinese company on the African continent. Why is this Chinese company interested in African markets, and the factors that encourage motivation in...
Strategies of Ford
Case study - 5 pages - Business strategy
Introduction: Overall strategy: This involves the segmentation of production units by a firm outside its territory in areas that are favorable (labor, implementation cost, tax etc.) Automobile market: The automobile market is accountable for the birth and evolution of the major technological...
