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China's beer wars South Africa Breweries. SABMiller case

About the author

etudiant
Level
Advanced
Study
éco
School/University
espeme

About the document

Published date
Language
documents in English
Format
Word
Type
market study
Pages
31 pages
Level
Advanced
Accessed
11 times
Validated by
Committee Oboolo.com
  1. Introduction (general information on the company)
  2. SABMiller historical
  3. Important figures
  4. International policy
    1. The main international events
    2. The case of China
    3. Analysis of the SAB International policy
  5. Analysis of the Chinese beer market
    1. Characteristics of the Chinese beer market
    2. The risk analysis
    3. Key lessons to break into the market
  6. Analysis of the strategic position and recommendation
    1. The McKinsey Matrix (The Beverage market)
    2. The BCG Matrix
    3. Porter's Five forces model
  7. Annexes
  8. Sources

1. General information on the company

A. SABMiller historical
B. Important figures
C. International policy

1. The main international events
2. The case of China
3. Analysis of the SAB International policy

2. Analysis of the Chinese beer market

A. Characteristics of the Chinese beer market
B. The risk analysis
C. Key lessons to break into the market

?h The way of entrance
?h Positioning
?h The price
?h The experience
?h Geographic spread

3. Analysis of the strategic position and recommendation

A. The Mc Kinsey Matrix (The Beverage market)
B. The BCG Matrix
C. Porter's Five forces model

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