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The influence of culture on Business activities: a comparative analysis of China and Nigeria

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documents in English
case study
5 pages
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  1. Chinese business culture
  2. Nigerian business culture
  3. Comparative analyses of Chine and Nigeria's business practices

According to Zimmerman (2015), culture is the characteristics and knowledge of a particular group of people, defined by everything from language, religion, cuisine, social habits, music and arts. It was also described by Murphy (1986) as that complex whole which includes knowledge, belief, art, morals, law, customs, and many other capabilities and habits acquired by members of society, which gives them their sense of identity. From this we understand that the influence of culture on individuals cuts across every aspect of their lives including business practices. This paper seeks to analyse the influence of culture on the business practices of these two different countries; China and Nigeria, and also comparatively analyse the influence of the traditional culture of these two countries in other to better understand their business practices to foster smooth business relations

[...] Available online at [Accessed on 2015/11/19]. Murphy, R. (1986) Culture and Social Anthropology: An Overture. 2nd ed. Englewood Cliffs, NJ: Prentice Hall: 14 World business culture (2013) doing business in Nigeria. Available online at [Accessed on 2015/11/15]. [...]

[...] Zimmerman, K. (2015) what is Culture? Available online at http// culture.html. (Accessed on 2015/11/20). [...]

[...] Depending on the region of the country which a Nigerian originates from, Fridays or Sundays are usually considered to be sacred day, which ought to be void of any form of serious work. Therefore business for them are not conducted on such days. In the streets of Nigeria, depending on where you are, in the south or in the north, Fridays and Sundays are usually synonymous with less traffic on the streets and the roads because people observe their religious activities on these days and rest too. This is the consequence of the dee religious nature of Nigeria, a direct contrary to China. [...]

[...] This goes to show the level of influence which culture has on the different aspect of life of human beings and societies. The focus of this paper is on the influence of culture on the business activities of different societies, including negotiations, discussions, contact building, timing and so on. Furthermore, this paper will comparatively analyse the influence of culture on the business life of China and Nigeria, with the aim of identifying similarities and differences which can be properly synchronized so as to facilitate smooth business dealing amongst citizens of these countries. [...]

[...] However, depending on which region a Nigerian is from, the traditional culture and sometimes religion still have certain influences on business practices today. After colonialism ended in 1960, Nigeria found it easier to adopt most of the British systems, which had taken a strong hold on the Nigerian society as a way of easily integrating itself with the global community. This meant that both in politics, education, economic planning and so on, and the British system was the standard. This meant that most business activities followed this line and it still holds true for the most part today. [...]

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