Search icone
Search and publish your papers

How is the cosmetic marketing depicted based on culture?

About the author

Level
General public

About the document

Published date
Language
documents in English
Format
Word
Type
term papers
Pages
94 pages
Level
General public
Accessed
0 times
Validated by
Committee Oboolo.com
  1. Literature review
    1. Standardization versus adaptation
    2. Advertising strategies
    3. Cultural theories
    4. A common way of sharing: communication
  2. Cosmetic market
    1. Cosmetic worldwide market
    2. French's cosmetics market
    3. China's cosmetics market
  3. Methodology
    1. Research approach
    2. Sampling
    3. Limitations of the research
  4. Advertisements analysis
    1. Advertising elements
    2. Cosmetics' habits: the differences between France and China
    3. Local brands advertisements
  5. Discussion and implications
    1. Advertising processes: cultural differences
    2. Strategies variations
    3. France's versus China's means of promotion
    4. Challenge of the cultural theory beyond advertisements
    5. The cosmetics' hidden face

For ages, in depth analyses address the cultural issue worldwide. A key consideration for marketing managers is recognizing that cultures are based upon different assumptions about the way societies should do things. A set of criteria underlined over this paper maintains the controversy between standardization and adaptation strategies through French and Chinese cosmetic advertisements. Worldwide organization involves different values and challenges have to be overcome to succeed. Put consumers' buying motives in touch with adverts by being thorough require consumers' high involvement. Despite the importance of keeping a single target, promises, proofs and benefits for consumers have to be relevant and eyes catching in order to maintain the brand awareness. Hence, emotional appeals can converge into positive or negative impacts on product and brand' notoriety.

Top sold for marketing

Green Ox case: Strategic marketing for a drink dedicated to sports

 Business & market   |  Marketing   |  Case study   |  09/29/2010   |   .doc   |   4 pages

PESTEL analysis - Hermes Paris

 Business & market   |  Marketing   |  Presentation   |  09/29/2010   |   .doc   |   9 pages

Recent documents in marketing category

Marketing in Japan - Create a buzz and retain Japanese customers for 7-ELEVEN by using Social...

 Business & market   |  Marketing   |  Case study   |  03/30/2020   |   .doc   |   6 pages

Relevance and Usage of Relationship-Based Marketing

 Business & market   |  Marketing   |  Presentation   |  03/27/2020   |   .doc   |   4 pages