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Thesis in Services marketing

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19 Feb 2012

Burger King - International Marketing Planning

Thesis - 15 pages - Services marketing

According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from...

20 Sep 2011

The development of Chinese luxury brands in France

Thesis - 4 pages - Services marketing

Even though the emergence of Chinese luxury brand is considered a potential risk in the industry, the Walpole 2005 meeting entirely dedicated to this topic concluded that they would not enter the global market soon. In fact, they are still quite absent in France, where only Shanghai Tang and...

26 Aug 2011

Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form

Thesis - 25 pages - Services marketing

The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...

12 Apr 2011

Ben & Jerry's campaign plan for the "Fair Trade" campaign

Thesis - 6 pages - Services marketing

Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method...

11 Apr 2011

Teens: A new marketing target

Thesis - 20 pages - Services marketing

The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...

07 Mar 2011

H&M's Marketing Analysis

Thesis - 9 pages - Services marketing

H&M´s founder Erling Persson, began as a buisnessman in Vasteras, Sweden. During a trip to the USA in 1947, Erling became interested in a new kind of clothing store that combined a high turnover of garments with low prices. Upon his return home, he opened the first Hennes retail store in Vasteras...

24 Feb 2011

Integrated marketing communication strategy for Kellogg's Special K

Thesis - 11 pages - Services marketing

This report aims to outline an integrated marketing communication strategy for Kellogg's Special K. We found that there is a gap in the market that we feel Special K should be taking advantage of, in order to secure its leading position in the market. Our identified opportunity is to access the...

17 Jan 2011

Royal Dutch Shell plc: A company that needs to face the future today

Thesis - 16 pages - Services marketing

Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global...

06 Jan 2011

Marketing Baby Diapers to Finland

Thesis - 3 pages - Services marketing

Baby diapers are a product that is entirely made out of paper, but in order to be reliable and absorbent, the highest quality paper possible on the market is needed. Because the process of pressing the paper and creating multiple layers is very complex and completely automated, the production of...

03 Jan 2011

Marks and Spencer: Strategic marketing

Thesis - 15 pages - Services marketing

Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...

31 Dec 2010

Marketing strategy - The Chevrolet bicycle

Thesis - 13 pages - Services marketing

CI Mix includes distinctive characteristics, the way how an organization manifests itself and what the organization actually prefers. Corporate identity is often viewed as being composed of three parts: Word ‘Chevrolet' /??vro?'leI/ - comes from French (colloquially...

31 Dec 2010

Marketing study of Nutella

Thesis - 8 pages - Services marketing

Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...

31 Dec 2010

Zara and H&M: Two models which try to bring luxury closer to the common consumer

Thesis - 11 pages - Services marketing

The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment,...

31 Dec 2010

The market for chocolate in Japan

Thesis - 20 pages - Services marketing

The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been...

31 Dec 2010

Marketing strategies of the traditional low cost airlines

Thesis - 30 pages - Services marketing

The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...

31 Dec 2010

Analysis of the marketing policy of the got2B range of Schwarzkopf

Thesis - 20 pages - Services marketing

Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07...

31 Dec 2010

The marketing strategy of Durex

Thesis - 15 pages - Services marketing

The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...

31 Dec 2010

The luxury market in China: An overview

Thesis - 7 pages - Services marketing

China's economic market is developing at a rapid speed and shows great potential to attract the foreign investors. The increase in the purchasing power of its inhabitants is the main factor motivating the French luxury brands to sell their products in the international market (9.6millions...

31 Dec 2010

Samsung's market strategy for memory chips

Thesis - 5 pages - Services marketing

Samsung entered the market for memory chips during the years 1980 to 2005 and quickly became the market leader in that particular segment. What were the factors behind this success? How could this position be affected by recent market developments? A memory chip is a standardized product, with...

31 Dec 2010

The marketing tools of the low cost airline companies

Thesis - 31 pages - Services marketing

The low cost concept was first introduced in 1971 in the United States, with the launch of a new company called "Southwest Airlines". However, the concept only gained popularity and set the cash registers ringing with the creation of Ryanair in 1991. Backed by its pioneering pricing policy, the...

31 Dec 2010

Leadership of Sony in the sector of the video games

Thesis - 5 pages - Services marketing

The video game industry has four major players which are all more or less interrelated. They are the following: - The manufacturers of video consoles: the leaders of this market are Sony, Nintendo and Microsoft. The undisputed leader in the segment is the Japanese brand Sony. ...

31 Dec 2010

The luxury sector

Thesis - 5 pages - Services marketing

1. The transformation of the concept of luxury over time I-Disapproval of the ideal In medieval Europe, the concept of luxury was associated with decadence. According to scholars and clerics, the decline and fall of all ancient civilizations (such...

31 Dec 2010

The consumption of the nutritional complements in Russia

Thesis - 3 pages - Services marketing

The market for nutritional complements (CN) is developing dynamically in Russia. Nevertheless, their share in pharmaceutical sales is only 4%. The consumption growth of CN is due to the unfavorable ecological situation and poor structure of the power and the relative ease of recording and...

31 Dec 2010

Paintball: The creation of the company "Fun Adventures"

Thesis - 20 pages - Services marketing

We decided to set up a paintball company to cater to those who enjoy outdoor games. This activity has gained substantial popularity over the last fifteen years. We can distinguish different aspects of paintball that are apparent in the recreational activity, paintball sports (i.e., a competitive...

30 Dec 2010

Marketing Case Study: Kempinski

Thesis - 7 pages - Services marketing

Kempinski, the oldest luxury hotel group in the world, wants to develop residential hotels in the metropolis of Istanbul. This concept is based on the vision of a complex consisting of two towers equipped with all elements of modern luxury. It is positioned on a booming market and a town which is...

13 Dec 2010

Business service of Kenzo SA

Thesis - 12 pages - Services marketing

Kenzo is a brand in the evolving world of fashion, and includes women fashion (jeans, ready-to-wear, haute couture), men's fashion (suits and jeans), and kids fashion. It also includes leather goods and accessories as well as every other product including tableware, linens. There is also the...

30 Nov 2010

Martini: An international drink

Thesis - 20 pages - Services marketing

Martini, Sola & Cia was founded in 1863 in Torino by Alessandro Martini and Teofilo Sola. The company became Martini & Rossi in 1879. In 1922, it again changed its name to Martini. It retained the name of Martini & Rossi in the United States because Martini is the name of an...

30 Nov 2010

French wine exports in Japan

Thesis - 26 pages - Services marketing

France is a part of the European Union; it is subject to common rules across Europe especially regarding the foreign trade policy which is deemed to be quite liberal under the leadership of the European institutions. It was from 1 January 1993, all European countries constituted a single...

26 Nov 2010

Porter's Five forces - Nespresso

Thesis - 4 pages - Services marketing

Portion-coffee is defined as single cup coffee systems, offering individual portions of freshly ground coffee. Portion-coffee systems come in several coffee machines systems like, filter, automatic, pads or capsules . In this segment, Nespresso offers hermetically sealed and colored...

25 Nov 2010

Marketing and the promotion of Bordeaux Wines in France and abroad

Thesis - 60 pages - Services marketing

In the past few years, there has been a new phenomenon known as the "French Wine Crisis". This industry of French wine previously known as unique and untouchable is nowadays confronted by an international competition that was able to adapt its products and features to a new kind of consumer and...