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03 Sep 2024

What is the impact of the Diesel gate on the German automotive industry?

Case study - 3 pages - Automotive marketing

This paper aims to assess the consequences of the scandal of the German automobile industry. The Diesel gate exposed the morally dubious actions of the VW group in the world, and some might say that this resulted in a drop of sales for the German car manufacturers. The group has, however, sold a...

15 Dec 2023

How Do You Think the Focus on Hypercars and Sustainability Will Evolve and Adapt From 2023 Onwards?

Case study - 3 pages - Automotive marketing

Luxury cars are fuel-hungry and polluting and appear incompatible with environment friendly. However, the industry is now trying to attract a clientele which is more sensitive to sustainable development and ecological issues. Today, going green is an essential step for the automotive industry....

09 Apr 2023

SWOT Analysis and recommendations - General Motors

Case study - 3 pages - Automotive marketing

General Motors suffered from a collapse in 2009 (after the crisis), which was mainly driven by five factors: (i) retired employees had plenty of benefits (from when the sector was more profitable) (ii) GM overfocused on "overpricing and discounting," which drove the clients' attention away...

19 Jan 2023

Renault's strategy

Case study - 4 pages - Automotive marketing

Renault has developed around a major axis that is fully reflected in its strategy, optimizing production costs through powerful economies of scale. This has been accentuated by its alliance strategy, particularly with the Nissan group and Mitsubishi, which are increasing production volumes. One...

19 Jan 2023

Strategic Analysis of the Renault Company

Case study - 4 pages - Automotive marketing

Renault's mission is to provide the easiest possible access to vehicles while doing everything possible to meet current environmental conditions. However, it must also make a profit to ensure its sustainability and the employment of its employees. We cannot conclude by saying that the mission...

07 Jun 2022

The automotive industry in the world

Case study - 5 pages - Automotive marketing

On a global scale, the automobile industry can go so far as to produce more than 60 million cars per year, both for passenger vehicles and for those destined for any other use. The current trend is such that China dominates the industry in almost every aspect. In fact, it abounds with the biggest...

02 Apr 2022

Porter's diamond 5 forces : Stellantis, an automotive company

Case study - 5 pages - Automotive marketing

Stellantis is an automotive company founded very recently, on January 16, 2021. It is the result of the merger of car manufacturers FCA and PSA. It is, therefore, a global manufacturer that brings together more than ten brands (Chrysler, Dodge, Jeep, Opel, RAM, Citroën, Abarth, DS Auto, Peugeot,...

31 Mar 2022

Financial analysis - Tesla

Financial analysis - 3 pages - Automotive marketing

Founded in 2003, Tesla Motor is an American company that designs electric cars. Currently headed by the very charismatic Elon Musk, the automaker has set up its headquarters in Palo Alto, in the very heart of Silicon Valley, in the United States. By offering models of electric cars that are both...

03 Jan 2022

SWOT Analysis - Stellantis

Case study - 4 pages - Automotive marketing

Founded on January 16, 2021, Stellantis is a multinational corporation engaged in the automotive industry. The group was born from a merger between two big names, the PSA Group and Fiat Chrysler Automobiles. As of October 30, 2019, the announcement of the merger between the two companies was made...

30 Dec 2021

Pestel Analysis - Stellantis

Case study - 4 pages - Automotive marketing

The Stellantis group was founded on January 16, 2021. The multinational company that has existed for several months and manufacturer of automobiles was born from a merger between two groups including the PSA group and Fiat Chrysler Automobiles. Two years earlier, in 2019, the announcement of the...

17 Nov 2021

Tesla strategic and marketing analysis

Case study - 8 pages - Automotive marketing

Placed into heliocentric orbit in February 2018, a spacecraft called the "TESLA roadster" now revolves around the sun. In fact, it is a classic first-generation TESLA car, a symbol of the megalomania of one man Elon Musk, the richest on our planet. This excess is to mark its omnipotence in the...

29 Oct 2021

PESTEL Analysis - The electric car market

Case study - 4 pages - Automotive marketing

An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first...

25 Aug 2021

SWOT Analysis - Volkswagen

Case study - 4 pages - Automotive marketing

Volkswagen, meaning the people's car, is a German brand based in Wolfsburg. It was created on the 28th of May 1937. Volkswagen is the number 1 in the automotive industry, followed by Toyota since 2018. The brand has a lot of products such as financial services, trucks, cars, etc. The brand is...

30 Jun 2021
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Porter's Five Forces - Ford

Case study - 4 pages - Automotive marketing

Based in Dearborn, Michigan, USA, Ford Motor Company is an American automobile manufacturer. It all started on June 16, 1903, when Henry Ford, together with 11 other investors, had raised $28,000, equivalent to $797,000 in 2019. The actual production of the cars dates from July 23 of the same...

30 Jun 2021
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Marketing Mix - Ford

Case study - 4 pages - Automotive marketing

The automotive industry is characterized by competitive intensity. The Ford company has been able to seize the right opportunities to provide its customers with quality products and thus seduce them. The brand has a reputation as an automotive company that produces cars associated with power,...

19 May 2021
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Marketing Mix - Tesla

Case study - 4 pages - Automotive marketing

In this part, we will introduce the Tesla company by discussing its generalities and market figures. Next, we will see what the concept of the marketing mix consists of in general. In past years, this company was called Tesla Motors. Currently, Tesla is one of the fastest-growing companies in the...

18 May 2021
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PESTEL Analysis - Tesla

Case study - 2 pages - Automotive marketing

Politically, subsidies and ecological bonuses for the purchase of non-polluting vehicles help orient the purchase of cars in Europe towards the environmental protection desired by political parties. The CAFE standard was put in place in order to penalize manufacturers who do not respect the...

08 Mar 2021
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SWOT Analysis - Boeing

Case study - 5 pages - Automotive marketing

With its official name 'the Boeing Company', Boeing is an American company based in Chicago that operates in the aircraft and aerospace manufacturing sectors. Boeing relies mostly on the construction of civilian aeroplanes, helicopters, satellites, military aircraft, etc. In this area,...

29 Dec 2020
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Transforming the Showroom Experience - Audi AG

Case study - 5 pages - Automotive marketing

In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...

10 Aug 2020
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SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and marketing high-performance,...

04 Aug 2020

The Consequences of the Dieselgate Scandal for the German Automobile Industry

Case study - 5 pages - Automotive marketing

This topic is of great relevance and importance for two major reasons : the automobile industry is Germany's strongest economical leverage, both on a national and international level; more important, this scandal came at a time of debate about the measures needed to fight climate change : the...

17 Apr 2018
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The German Automobile industry: case study

Case study - 23 pages - Automotive marketing

The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...

04 Apr 2010
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Launching a new wiper "Rbiclean"

Case study - 8 pages - Automotive marketing

A windshield wiper, also called a brush or a scraper consists in an apparatus in which the aim is to wipe the wet windshield in the front of a car during rain. It comprises of an electrical motor, functioning in an automatic way, due to a 'mobile arm' and is equipped with rubber...