SWOT Analysis - Tesla

Extract

[...] Tesla SWOT Analysis • Tesla's SWOT analysis shows the company has the necessary assets to maintain its long-term profitability • Th positive outlook continues despite the challenges associated with the company's expansion • Results of SWOT analysis suggest strategic reform to ensure competitiveness and long-term success in the global automotive market • Innovative nature of the brand and company's business is supporting international business growth • Competitive pressures from companies such as General Motors, Toyota, Nissan, Honda, BMW and Volkswagen, among others • Tesla is a popular manufacturer of electric vehicles benefiting from global expansion • Expansion into foreign markets is increasing revenues and business stability • Limited global operations remain a weakness among other issues identified in this SWOT analysis • Tesla needs to address these issues to maintain its international competitiveness and growth • Reforms to be implemented include: • Internal strategic factors (strengths and weaknesses) and external strategic factors (opportunities and threats) listed in this SWOT analysis • Defining the environment in which the company operates and grows • Applying these strategic factors in the reforms could boost the performance and resilience of companies in the global market for electric cars and related transport and energy solutions. • Management can expect a better performance by addressing the identified SWOT factors II. SWOT analysis A. [...]

[...] • Strategically placed along well-travelled roads, allowing Tesla owners to enjoy long-distance travel without making many stops Overall, this aspect of Tesla's SWOT analysis highlights innovation and branding as the company's key strengths. B. Weaknesses The following internal factors which could limit organisational performance were identified in this aspect of the SWOT analysis. [...]

[...] Expanding the global supply chain • Expand Tesla's supply chain to support the global expansion of production and sales operations • Tesla has a relatively small scope of operations compared to large companies like General Motors. Business Diversification • Improve its performance through diversification • Creation or acquisition of new companies to reduce the company's exposure to risks in the automotive market Growing demand for sustainable products • Sustainability is not a passing fad and the demand for sustainable products has grown rapidly in the 21st century • Tesla's opportunities are increasing as people want products that more environmentally friendly. [...]

[...] Conclusion & Strategic Recommendations • Tesla's network is growing rapidly • Significant growth in vehicle sales over the past year. • Manufacturing and marketing have also become more profitable • Growth of its supercharger network is important to the brand's ability to expand its sales worldwide • Plan to market fully autonomous vehicles and carpooling services • Model 3 will help it penetrate the market more deeply, particularly in Asian markets • Tesla, Inc. also has the potential to remain successful in the coming years • This analysis has identified several areas which the company can address to improve profitability and maintain competitiveness • Tesla needs to improve its multinational presence • Developing countries hold high potential to build new facilities and sales operations, which will enhance the company's growth, by satisfying Tesla's mission and vision statements. [...]

[...] • Estimated that the world market for electric vehicles (EVs) is expected to grow at a CAGR of 21% by 2026 • Growth is expected to be driven by rising CO2 and greenhouse gas emissions, the low cost of Li-ON batteries and government measures encouraging the use of electric vehicles. C. Global Energy Markets Industry • The solar energy market is estimated to reach $ 223.3 billion by 2026 • Growing at a CAGR of from 2019 to 2026 • Influenced by increased environmental pollution and the provision of government incentives and tax reductions related to the installation of solar panels (Figures on 24 February 2020) D. [...]