Case study in Automotive marketing

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3 results

29 Dec 2020

Transforming the Showroom Experience - Audi AG

Case study - 5 pages - Automotive marketing

In the early 20th century, the German engineer August Horch founded with two companions the Audi company. Indeed, Horch in German means “listen”, and was translated into Latin to become “Audi”. Audi AG (AktienGesellschaft, Limited Company), is one of the oldest automakers in...

10 Aug 2020

SWOT Analysis - Tesla

Case study - 8 pages - Automotive marketing

- Tesla Inc. is an American automotive manufacturer and innovative energy solutions company - Founded in 2003 - Develops electric-powered vehicles to promote the sustainable use of energy - Best known for sustainable innovation - Famous for manufacturing and...

17 Apr 2018

The German Automobile industry: case study

Case study - 23 pages - Automotive marketing

The main content of the essay concerns the Automotive industry. The essay is divided into three sections. First, section one is concerned with the German Automobile industry, combining with PEST and Porter's 5 forces analysis tool, which measuring the competitiveness of the sector in both...

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