PESTEL analysis, electric car market, market figures, carbon footprint, new technologies, CO2 emissions, MOL Mobility Orientation Law, recycling, alternative fuels, strategic recommendations
An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first electric vehicle that was a miniature train. In 1835, on a reduced scale, the first experimental electric car was built by Groningen in the Netherlands. In November 1881, the first electric vehicle was exhibited in Paris. It was named La Tilbury. It was presented by Gustave Found, Camille Alphonse, Nicolas Raffard and Charles Jeantaud. In addition, in 1895, Charles Jeantaud was the pilot of an electric vehicle for the race Paris-Bordeaux-Paris.
Between 1996 and 1999, the first electric car that is truly "modern" was produced and sold. It was produced by General Motors and called EV1.
Nowadays, we can find various companies producing and selling electric vehicles. We can cite the example of Tesla, one of the companies of Elon Musk. The trend of this market is constantly developing and expanding.
[...] They also integrate various technologies, such as Bluetooth or even the management of heating and air conditioning using your smartphone. E. Ecological In France of CO2 emissions come from the transport sector. The main purpose of the electric car is to reduce this emission. An electric car in operation hardly produces any pollution because when it is in motion it emits no noise pollution or greenhouse gases. In France, an electric vehicle has a less than 2 to 3 times impact on the environment than that of a traditional vehicle. [...]
[...] The state has put in place many guidelines to help develop these businesses. The state helps them financially and supports them throughout their development journey. The state also intends to reassure consumers in order to encourage them to buy, for example, by setting up numerous electric charging stations for vehicles so that owners of electric cars can make long journeys without fear of breaking down. [...]
[...] The Environmental factor is linked to the environment, in other words, we will find pollution, waste treatment, recycling, various standards, laws and regulations related to environmental protection. Finally, the Legal factor, here we will find the various legislation, law, consumer protection, data protection. For example, if we are talking about the processing of personal data, we can refer to the RGPD and the CNIL. PESTEL analysis of the electric car market A. Politics For the electric car market, the state has implemented a stimulus policy. In other words, a policy aimed at supporting economic activity. The state is committed to the development of sustainable electric mobility. [...]
[...] The amount can range from Euro1,500 to Euro5,000. The State invests and innovates in order to produce the vehicles of tomorrow by creating a future fund in the amount of Euro1 billion dedicated to modernization, the digitization of production chains, innovation and transformation environment for the automotive sector. C. Sociocultural/Social Consumers seek to minimize the negative impact on the environment and, therefore, try to prioritize fewer polluting means of transport. But consumers are still far from all being won over by the electric car, they still find it too expensive, not very autonomous and find that there are still few charging stations. [...]
[...] PESTEL Analysis The electric car market Introduction Presentation of the electric car market An electric car is made up of one or more electric motors which are usually powered by a battery. The goal of manufacturing these vehicles is to reduce the carbon footprint. But the idea of the electric vehicle does not date from today. In 1834 Thomas Davenport, an American created the first electric vehicle that was a miniature train. In 1835, on a reduced scale, the first experimental electric car was built by Groningen in the Netherlands. [...]
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