Franchising, franchisor, franchisee, franchise, licence, parent company, 7-Eleven, Seven Eleven, 7/11, PESTLE analysis, PESTEL analysis, marketing mix
Franchising is a way of licensing, between two firms in which the parent company (the franchisor) grants (the franchisee) which is a separate and independent entity the permission to do business by selling goods, or services that are provided by, or authorised by the (franchisor).
What is a franchisor? It is the owner of the company that has the legal ownership, trade mark and brand name.
What is a franchisee? It is the buyer of the rights to use the brand name of the franchisor to do business.
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