PESTEL analysis Amazon, Amazon Books, Amazon 4-star, Amazon Pop-up, Jeff Bezos, eBay, Apple, Walmart, coronavirus, e-commerce
In 1994 Jeff Bezos held a high-powered position as the vice-president of a prominent Wall Steet firm. However, Bezos became aware of the internet business boom which was taking place around the world and left his position to start his own business in what he calls his "regret minimisation framework"...
The political aspect of the PESTEL analysis focuses on the impact governmental activity within certain countries has on the operations of a business. Political stability in developed countries offers companies a beneficial environment in which they can develop and expand their operations. Around the globe, governments are making more of an effort to increase cyber-security and implement regulations relating to e-commerce in this regard.
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