Pestel analysis, Nestle, Henri Nestlé, food, food company, Maggi, Unilever, General Mills, powdered drinks, chocolate, infant formula, cereals, coffee, tea, ice cream
Present in many countries, Nestlé is a company that occupies an important place in the agri-food sector. Thanks to its diversified products of different quality and nature, the Nestlé company has found a loophole that has enabled it to attract as many consumers as possible, gain a remarkable market share and thus conquer the agri-food market. However, like all large multinational companies, Nestlé is faced with several factors which have an impact on its development and activities. We will carry out a PESTEL analysis in order to present the different elements that can influence the company.
[...] Losing a company like Nestlé also means losing hundreds of jobs. Nestlé also has to adapt to changes in standards and regulations, especially food. Since each country has its own standards and regulations, if Nestlé does not comply, the production of its products as well as their sale will be suspended or even ceased permanently. In addition, many predominantly food companies such as Nestlé are experiencing several issues related to rising commodity prices. For this, these companies are forced to reduce the amount of production. [...]
[...] Especially since it has sufficiently innovative technologies to achieve great feats in this department. The Nestlé company makes good use of social media, e-mailing and discounts to promote and publicise its products. With technological factors being essential, nowadays it is important to be able to interact easily with consumers around the world. Advances in technology have enabled the company to perform better, from production to produce accessibility for consumers. On the one hand, technology has made a significant contribution simplify certain tasks and functions at Nestlé, from production to the supply chain. [...]
[...] PESTEL Analysis - Nestle A. Political Knowing that the company is present in more than 180 countries and that each country has different government regulations, it must comply with each of them, and any changes may have an impact on its activities. Multinational companies such as Nestlé face greater risks regarding their production due to different government policies as well as the changes that may occur at any time. Obviously, when a company is present in more than one country, it is more likely to be affected by political changes. [...]
[...] Bibliography and references The story of Nestlé's branding https://www.wipo.int/wipo_magazine/en/2016/04/article_0003.html The world leader in nutrition, health and wellness https://www.nestle.com/sites/default/files/asset- library/documents/library/documents/annual_reports/2008-management-report- fr.pdf PESTEL analysis: how to do it? [...]
[...] Market Figures The agri-food market has been dominated by the Swiss company Nestlé for many years. A turnover of 76 billion euros in 2015 and 78 billion euros in 2018. It owns many brands operating in several sectors of the food industry, such as powdered drinks, water, yoghurts, cereals, as well as confectionery and chocolates. It is followed by the Dutch-British group, Unilever, with a turnover of 60 billion euros. Millions of consumers buy a Unilever product every day around the world. [...]
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