The relationship between innovation and marketing

Abstract

The author has analyzed the data using secondary data which has been clearly cited in the paper for future reference. The aim of the study is to understand the relationship between marketing and innovation, the basic functions of business. Here the author answered the need for integration between marketing management and research and development department of the firm. To answer the relation that whether its inversely proportional or directly proportional the author has also focused on the past merely the 1950s to the 1960s when marketing management was isolated and perceived as an unimportant part by the technical creative team. The paper also contains a discussion on the current situation of marketing and innovation in the later part of the report, author has elaborately explained what is Marketing and Innovation and how they are interdependent. Finally, the results are obvious and clear that a successful product is created with collective effort of marketing and creative team.