Dismantling of trade barriers: Socio-cultural trend:
The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends.
Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to new packaging promoting environmental protection.Force Provider: Low threat Zara has signed an agreement with the parent who is a single supplier and that gives the brand a franchise throughout Morocco.
Threat of new competitors entering: Big threat, the Moroccan market of clothing is very buoyant and attractive, it has several facilities. Therefore many international franchises may move, over the rise experienced by Moroccan franchises, and noted that so far there are no direct competitors of Zara. Government: The government instead promotes the company by removing the constraints customs because it:
- Creates employment
- Active structure for the development of commercial
-Develop modern infrastructure
-Attracts Foreign Investment
The performance of a company is measured by reference to a data:The quality / price of its products a system that draws heavily from the style of successful brands and sells them much cheaper. The price of items is very competitive with Moroccan franchises.Its chain of productivity: Zara\'s success is based on the magic formula of just in time with new models weekly shipment every three days.
A very high reactivity by meeting the requirements of stocks: the models most likely are available in ten days;The evolution of the turnover of Zara:Spanish giant Inditex\'s ready-to-wear, has taken root in Morocco thanks to brands Zara, Bershka and Stradivarius.As we can see, Zara has sales highest in Morocco. Zara clothing is the distributor of the fastest growth, with 899 stores in 62 countries; Zara is a brand that has been widely exported abroad. Over 200 artists are in the service of the brand research the latest trends, sales analysis of each piece offered to customers, creating new collections are their main missions. More than 30 000 models released every year Spanish offices of the brand.
Tags: Foreign Investment, turnover of Zara, trade barriers, modern infrastructure, environmental protection
[...] • Weak Point against Zara The quality of clothing is worse than Zara; H & M produces disposable items that cannot last more than a semester. The Manpower of the chain Zara, is stronger than H & and receipts are much less common for H & M. Against the Swedish giant, Zara will have to put forward its strengths and play more on the quality of these products and the power of its Chain Manpower. • GAP Inc: Gap Inc. was founded in California, with a single store and a handful of employees. [...]
[...] Commercial To offer customers services that meet their expectations • Target customers by level of fidelity Customer type: Loyalty Level Percentage of all clients Degree of involvement for Zara -Passionately involved -The recommended everywhere around him -Like the brand Calculator -Materialist -Opportunist Rest-client: because it is cheaper 30. -Satisfied and regular Buyer -Sensitive but not faithful Militant The monetary value is small; show them that they are familiar with being part of their life experience; spark recognition. Affective The monetary value is small, and does not disappoint. Calculator: Opportunistic and materialistic, promotion or they can earn money clutched their attractive Curator: Satisfied; no reason to change Zara. Indifferent : They discover the brand, and its advantages and differences to grow to be interested. [...]
[...] Thus several international franchises may settle in the segment. With respect to the growth experienced over the Moroccan franchises, we note that for the moment there are no direct competitors of Zara. Government: The government instead promotes business by removing customs constraints because it: ← Creates employment ← Actives structure for the development of commercial ← Develop-modern infrastructure ← Attract foreign investment- 1.2 Market Analysis The performance of a company is measured by reference to several data: The quality / price ratio of its products is a system that is largely inspired by the style of successful brands, and sells them much cheaper. [...]
[...] More than models are released every year from Spanish offices of the brand. Star: A trade unit that has a large market share in the phase of rapid growth, but to maintain its dominant position on the market, it needs interventions. The future of Zara The arrival of new competitors in the market for textiles and clothing & Pimkie, Jennifer, Benetton, Mango . ) Competitive Intelligence This analysis focuses on the potential direct and indirect competitors, including H & Gap, Benetton and Camaïeu. [...]
[...] has more than 150,000 employees employed in almost 3000 stores in the United States, the United Kingdom, Canada, France and Japan Marketing Strategy: Gap is partnering with two national companies (boys & girl LMLI and clubs of America) to help students build self esteem, stay in school and succeed. (Good image) - E-Marketing: Customers can order directly from the website of Gap. Gap stores are also spacious and bright. Highlight over Zara Service-Customer loyalty is more developed: Gift card and loyalty card. Gap Inc. also offers many great programs that facilitate and reward employees to give their time, for example: Taking Five, they encourage employees to headquarters to take up to five hours of paid time off each month. Gap is present in five continents. [...]
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