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Case studies in services marketing 31 to 60

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13 Nov 2012
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Heinekan case study: How to enter South Africa market

Case study - 25 pages - Services marketing

This is a sales proposal written for Heineken on how they should enter the South-African. What we researched is: How can Heineken enhance its sales by expanding its market share to new consumer markets in South-Africa? During reading this sales proposal, you can find the current situation...

29 Oct 2012
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Leeds Metropolitan University: business strategy

Case study - 20 pages - Services marketing

According to the strategic review undertaken on October 2011, report discovered the opportunity and Threats for Rezidor as Figure 1 shows, not all the facts on the O/T have been stressed under the current strategic plans of company. Rezidor's vision ‘Yes I can' has clearly set the target for...

22 Aug 2012
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Is ethno marketing both moral and useful?

Case study - 29 pages - Services marketing

I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...

21 Aug 2012
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Is stealth marketing both effective and ethical?

Case study - 20 pages - Services marketing

Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from...

06 Aug 2012
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International marketing car industry

Case study - 17 pages - Services marketing

If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone....

07 Jun 2012
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People of the Fur Trade

Case study - 3 pages - Services marketing

Describe this journey by sea. Some things to think about are- What was it like? How long did it last? Were there any problems? Who else was on the ship? What did you do to pass the time? You finally arrive in Quebec. We embark on the journey to New France. I am accompanied by...

29 May 2012
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Marketing Mix

Case study - 5 pages - Services marketing

The elements of successful marketing include the 4P's Product, Place, Price and Promotion. These essential elements are the main headlines to the series of questions that must be answered in order for a company to operate successfully within their respective market. The following paper...

30 Mar 2012
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Ford case study: Developing a new strategy

Case study - 22 pages - Services marketing

Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...

19 Jan 2012
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Global marketing

Case study - 30 pages - Services marketing

Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and...

13 Jan 2012
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Consumer behavior- McDonald's

Case study - 15 pages - Services marketing

If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...

04 Oct 2011
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Sequoia - E-marketing Plan

Case study - 22 pages - Services marketing

Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm...

27 Sep 2011
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Zara case study

Case study - 8 pages - Services marketing

The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because...

27 Sep 2011
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Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

27 Sep 2011
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Benefits

Case study - 4 pages - Services marketing

Benefits: The benefit system date of the First World War, when manufacturers decided to withdraw a certain percentage of workers' wages for redistribution to families (more than four children). Originally this system was designed to boost the birth rate. Soon, their ideas grew and...

23 Sep 2011
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Case study of Starbucks

Case study - 1 pages - Services marketing

The international marketing strategy of Starbucks: Starbucks is a coffee bar in the U.S. that markets high-quality coffee.When we talk about the brand awareness the company seeks to distinguish itself from competitors by placing the product quality (including the quality of coffee beans) in the...

23 Sep 2011
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Association logisticians: ASLOG

Case study - 3 pages - Services marketing

Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer expectations...

23 Sep 2011
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Nespresso

Case study - 4 pages - Services marketing

Nespresso is a global company and is considered a true pioneer in the world. It is a benchmark of the coffee market. It is positioned effectively in high-end and strives to offer its customers the best in quality. This company is growing and has an average annual growth above 30% since 2000. It...

23 Mar 2011
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The Swatch Smart Car

Case study - 1 pages - Services marketing

The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters...

23 Mar 2011
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Energy Marketing

Case study - 6 pages - Services marketing

Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we...

23 Mar 2011
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McDonald's - analysis and evolution of business model

Case study - 10 pages - Services marketing

McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business...

23 Mar 2011
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Products of the Ferrero Group

Case study - 6 pages - Services marketing

Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or...

23 Mar 2011
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The marketing strategy of diesel

Case study - 24 pages - Services marketing

Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...

23 Mar 2011
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Volkswagen - History and prospects

Case study - 5 pages - Services marketing

The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...

23 Mar 2011
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The management of the supply chain

Case study - 4 pages - Services marketing

A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of...

23 Mar 2011
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Analysis of the purchase of Puma by PPR

Case study - 22 pages - Services marketing

PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...

23 Mar 2011
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Distribution analysis of Migros

Case study - 5 pages - Services marketing

Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...

23 Mar 2011
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Marketing analysis of Skis from Ferrari

Case study - 5 pages - Services marketing

The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...

23 Mar 2011
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The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil

Case study - 5 pages - Services marketing

What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other...

23 Mar 2011
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Case study of BMG

Case study - 2 pages - Services marketing

The music industry has been dominated throughout the century by a limited number of majors. The oligopoly exists due to several factors. These include: - The large fixed costs: the costs of production and the distribution of fixed costs are extremely high, and constitute barriers to entry....

23 Mar 2011
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Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning

Case study - 7 pages - Services marketing

Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...