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26 Sep 2011

Market Analysis of surfwear

Market study - 4 pages - Services marketing

Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young people...

23 Sep 2011

Case study of Starbucks

Case study - 1 pages - Services marketing

The international marketing strategy of Starbucks: Starbucks is a coffee bar in the U.S. that markets high-quality coffee.When we talk about the brand awareness the company seeks to distinguish itself from competitors by placing the product quality (including the quality of coffee beans) in the...

23 Sep 2011

Association logisticians: ASLOG

Case study - 3 pages - Services marketing

Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer expectations...

23 Sep 2011

Reforms of the Cuban economy (1980 - 2011)

Essay - 5 pages - Services marketing

Introduction The current economic situation in Cuba cannot be attributed to the lack of natural resources or manpower. The cause can be traced back to their dependence on the USSR [1] and the other members of COMECON [2] between the 1970s and the 1980s. This enabled the country to...

23 Sep 2011

Nespresso

Case study - 4 pages - Services marketing

Nespresso is a global company and is considered a true pioneer in the world. It is a benchmark of the coffee market. It is positioned effectively in high-end and strives to offer its customers the best in quality. This company is growing and has an average annual growth above 30% since 2000. It...

20 Sep 2011

The development of Chinese luxury brands in France

Thesis - 4 pages - Services marketing

Even though the emergence of Chinese luxury brand is considered a potential risk in the industry, the Walpole 2005 meeting entirely dedicated to this topic concluded that they would not enter the global market soon. In fact, they are still quite absent in France, where only Shanghai Tang and...

26 Aug 2011

Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form

Thesis - 25 pages - Services marketing

The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...

27 Jun 2011

Market research information technology

Essay - 4 pages - Services marketing

Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product (QuickMBA,...

03 May 2011

Critically discuss the relation between emotional intelligence and employee performance

Essay - 6 pages - Services marketing

Nowadays, Emotional Intelligence (EI) is given due attention at our workplace in almost each organization. As one concept in the theory of organizational behavior, EI is proven by researchers associated with individual's career development in a way that it can influence employees' job...

12 Apr 2011

Ben & Jerry's campaign plan for the "Fair Trade" campaign

Thesis - 6 pages - Services marketing

Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method...

11 Apr 2011

Chocri chocolates in the Japan market

Market study - 13 pages - Services marketing

The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...

11 Apr 2011

Teens: A new marketing target

Thesis - 20 pages - Services marketing

The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...

23 Mar 2011

The Swatch Smart Car

Case study - 1 pages - Services marketing

The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters...

23 Mar 2011

Energy Marketing

Case study - 6 pages - Services marketing

Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we...

23 Mar 2011

Green tourism

Essay - 4 pages - Services marketing

France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...

23 Mar 2011

McDonald's - analysis and evolution of business model

Case study - 10 pages - Services marketing

McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business...

23 Mar 2011

Products of the Ferrero Group

Case study - 6 pages - Services marketing

Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or...

23 Mar 2011

Consumerism in Morocco

Essay - 10 pages - Services marketing

Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...

23 Mar 2011

Luxury brands on the Internet - between irony and opportunities

Dissertation - 81 pages - Services marketing

The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...

23 Mar 2011

The marketing strategy of diesel

Case study - 24 pages - Services marketing

Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...

23 Mar 2011

Volkswagen - History and prospects

Case study - 5 pages - Services marketing

The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...

23 Mar 2011

The management of the supply chain

Case study - 4 pages - Services marketing

A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of...

23 Mar 2011

The hotel sector: An overview

Market study - 3 pages - Services marketing

Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary chains that...

23 Mar 2011

Analysis of the purchase of Puma by PPR

Case study - 22 pages - Services marketing

PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...

23 Mar 2011

Distribution analysis of Migros

Case study - 5 pages - Services marketing

Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...

23 Mar 2011

Marketing analysis of Skis from Ferrari

Case study - 5 pages - Services marketing

The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...

23 Mar 2011

The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil

Case study - 5 pages - Services marketing

What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other...

23 Mar 2011

Strategic Analysis of Sony Ericsson

Market study - 20 pages - Services marketing

The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....

23 Mar 2011

Case study of BMG

Case study - 2 pages - Services marketing

The music industry has been dominated throughout the century by a limited number of majors. The oligopoly exists due to several factors. These include: - The large fixed costs: the costs of production and the distribution of fixed costs are extremely high, and constitute barriers to entry....

23 Mar 2011

Mercedes: Should it introduce a small, 'clean' family car?

Market study - 5 pages - Services marketing

Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...