Consult more than 14324 documents with no limitation. our subscription options

Services marketing

Filtrer par :

See all documents

1110 results

09 Nov 2011
doc

Analyzing financial statements of Coca-Cola and Pepsi

Market study - 20 pages - Services marketing

“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have proved...

02 Nov 2011
doc

Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

26 Oct 2011
doc

Business Report- How to enter the Asian market with the Dyson Airblade(TM)

Market study - 12 pages - Services marketing

Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this...

04 Oct 2011
doc

Sequoia - E-marketing Plan

Case study - 22 pages - Services marketing

Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm...

27 Sep 2011
doc

Zara case study

Case study - 8 pages - Services marketing

The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because...

27 Sep 2011
doc

Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

27 Sep 2011
doc

Benefits

Case study - 4 pages - Services marketing

Benefits: The benefit system date of the First World War, when manufacturers decided to withdraw a certain percentage of workers' wages for redistribution to families (more than four children). Originally this system was designed to boost the birth rate. Soon, their ideas grew and...

26 Sep 2011
doc

Market Analysis of surfwear

Market study - 4 pages - Services marketing

Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young people...

23 Sep 2011
doc

Case study of Starbucks

Case study - 1 pages - Services marketing

The international marketing strategy of Starbucks: Starbucks is a coffee bar in the U.S. that markets high-quality coffee.When we talk about the brand awareness the company seeks to distinguish itself from competitors by placing the product quality (including the quality of coffee beans) in the...

23 Sep 2011
doc

Association logisticians: ASLOG

Case study - 3 pages - Services marketing

Supply chain management talks about the inter-firm relations and global view of the logistics of the company and also its suppliers and customers. The main focus is customer satisfaction, supplier capacity, and customer and distribution networks. It is differentiated between customer expectations...

23 Sep 2011
doc

Reforms of the Cuban economy (1980 - 2011)

Essay - 5 pages - Services marketing

Introduction The current economic situation in Cuba cannot be attributed to the lack of natural resources or manpower. The cause can be traced back to their dependence on the USSR [1] and the other members of COMECON [2] between the 1970s and the 1980s. This enabled the country to...

23 Sep 2011
doc

Nespresso

Case study - 4 pages - Services marketing

Nespresso is a global company and is considered a true pioneer in the world. It is a benchmark of the coffee market. It is positioned effectively in high-end and strives to offer its customers the best in quality. This company is growing and has an average annual growth above 30% since 2000. It...

20 Sep 2011
doc

The development of Chinese luxury brands in France

Thesis - 4 pages - Services marketing

Even though the emergence of Chinese luxury brand is considered a potential risk in the industry, the Walpole 2005 meeting entirely dedicated to this topic concluded that they would not enter the global market soon. In fact, they are still quite absent in France, where only Shanghai Tang and...

26 Aug 2011
doc

Can the UK ad be used in the foreign market in its current form? - Using a UK advert in the Poland market in its current form

Thesis - 25 pages - Services marketing

The aim of this report is to provide additional key information with respect to using a UK advert in the Poland market in its current form. The idea of globalization is found to exist in Poland yet there is still a strong culture which affects buying decisions. In the UK context the advert is...

27 Jun 2011
doc

Market research information technology

Essay - 4 pages - Services marketing

Market research is the process of gathering and recording in a systematic way the data about customers, competitors and the market and then analyzing the data to get the required information about their behavior and how to manipulate them to the benefit of your company or your product (QuickMBA,...

03 May 2011
doc

Critically discuss the relation between emotional intelligence and employee performance

Essay - 6 pages - Services marketing

Nowadays, Emotional Intelligence (EI) is given due attention at our workplace in almost each organization. As one concept in the theory of organizational behavior, EI is proven by researchers associated with individual's career development in a way that it can influence employees' job...

12 Apr 2011
doc

Ben & Jerry's campaign plan for the "Fair Trade" campaign

Thesis - 6 pages - Services marketing

Ben & Jerry's is an American ice cream company founded in 1978 by Ben Cohen and Jerry Greenfield. It's a division of Unilever and manufactures ice creams, frozen yogurts, and ice cream novelty products. To define the marketing plan of the company, we have to use the SOSTAC method...

11 Apr 2011
pdf

Chocri chocolates in the Japan market

Market study - 13 pages - Services marketing

The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...

11 Apr 2011
doc

Teens: A new marketing target

Thesis - 20 pages - Services marketing

The purpose of this project is to understand why adolescents are an important target and that it cannot be ignored by brands in these modern times. Indeed, companies spending on advertising for teenagers have exploded in recent years. The two main objectives of this project are: firstly to...

23 Mar 2011
doc

The Swatch Smart Car

Case study - 1 pages - Services marketing

The concept of the Swatch Smart Car is to create a two-seater automobile to meet the demands of the urban market by developing a sustainable brand, in cooperation with Mercedes-Benz. The Micro Compact Car meets these requirements and its measurements are ideal for the urban consumers: 2.5 meters...

23 Mar 2011
doc

Energy Marketing

Case study - 6 pages - Services marketing

Marketing is a discipline of management that seeks to determine the offers of goods, services or ideas based on attitudes and the motivation of consumers , the public or society in general. In this paper. We will be studying the marketing of energy . The first question we...

23 Mar 2011
doc

Green tourism

Essay - 4 pages - Services marketing

France is the leading tourist destination in the world. The concept of French tourism is linked to rural tourism whose definition remains unclear. INSEE talks about tourism in the countryside, or green tourism; rural tourism accounts for about 85% of French territory (mountain resorts, suburban...

23 Mar 2011
doc

McDonald's - analysis and evolution of business model

Case study - 10 pages - Services marketing

McDonald's represents a turnover of 22 billion Euros, and employs more than 450,000 people worldwide. Founded in 1940, this company has become the symbol of fast food. The brand has over 31 000 restaurants and franchises in 121 countries For years, McDonald's has chosen a business...

23 Mar 2011
doc

Products of the Ferrero Group

Case study - 6 pages - Services marketing

Marketing operations: Market trends of in the chocolate industry -Target: Those parts of the public who purchase chocolate are most often children or men (generally executives) between the ages of 18 and 40. The customers who buy this chocolate either live alone or...

23 Mar 2011
doc

Consumerism in Morocco

Essay - 10 pages - Services marketing

Consumerism is a movement to defend the interests of consumers, which ensures that the products or services are subject to appropriate information and helps streamline purchasing behavior. According to P.Kotler "consumerism is a social movement that seeks to increase the rights and power of...

23 Mar 2011
doc

Luxury brands on the Internet - between irony and opportunities

Dissertation - 81 pages - Services marketing

The image of the luxury sector on the market is that of selectivity and the scarcity. The challenge for luxury brands is to transmit a burst of accessibility while addressing a segment of consumers, who are the affluent class. Thus, the Internet, which is defined as a mass medium, seems to be...

23 Mar 2011
doc

The marketing strategy of diesel

Case study - 24 pages - Services marketing

Jeans are timeless clothing. Today, this product is worn by all generations. At a time when models and brands have expanded considerably, Levi's is being seen as strong competition in the market, and Diesel has become a must-have brand that stands out for its originality and creativity,...

23 Mar 2011
doc

Volkswagen - History and prospects

Case study - 5 pages - Services marketing

The registered office of Volkswagen is located in Wolfsburg, Germany. This country is a federal state and Volkswagen receives strong support from the Land of Lower Saxony (the group is 20.1% owned by the state) and the State. Since May 1935, the German government hosts a majority on the...

23 Mar 2011
doc

The management of the supply chain

Case study - 4 pages - Services marketing

A company involved in the field of childcare articles, caters to three different product families: - Large childcare (strollers, chairs, child seats etc.), small nursery (baby bottles, tableware, small toys etc.) and distribution of textile products. The distribution of...

23 Mar 2011
doc

The hotel sector: An overview

Market study - 3 pages - Services marketing

Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary chains that...