The process involved in creating a logo is more difficult that it would appear. Even if the image at the end is simple, it is the result of a long creative process that involves several distinct steps.
What is a logo?
First we must understand what a logo is - a logo or logotype is a drawing that illustrates the identity of a brand, company, organization or association. It is a visual identification that needs to be unique and stand out from those of its competition.
In order for a logo to be popular and successful, it has to meet the following criteria:
Must not resemble a logo that already exists, it must be unique.
It must be easily recognizable.
It must be easy to remember
It must work on the levels of both duotone and color.
It must have an impact on the viewer regardless of its size.
It must be represent the values of the brand.
It must respect the basic principles of design (of space, color, shape, consistency and clarity).
The main steps involved in creating a logo
Step 1: Definition of specifications
- Corporate identity:
The corporate identity of a brand includes:
Name: In this case BMW which stands for Bayerische Motoren Werke. This name was created based on the names of the two companies that merged to give birth to this brand. The original name was Rapp Motoren-werke.
Tags: logo creation, creation of logo for BMW,
[...] What is a logo? First we must understand what a logo is - a logo or logotype is a drawing that illustrates the identity of a brand, company, organization or association. It is a visual identification that needs to be unique and stand out from those of its competition. In order for a logo to be popular and successful, it has to meet the following criteria: • Must not resemble a logo that already exists, it must be unique. • It must be easily recognizable. [...]
[...] -Creating black and white: The logo should be simple, original, expressive, memorable and legible. For readability, we play on drawing the letter and its typographical features (MAJ, MIN). Color creation: Color is added in the next stage so that it does not influence the choice of the logo. The colors must be distinctive and personalized. For BMW, the colors are distinct and symbolic; the white represents the propellers in motion against the blue sky. Steps Variations It must be possible for the logo to be reproduced in any size and in any medium. [...]
[...] • What are the values of the company? • What is the business that the company is involved in? • What is the message that needs to be put across? • Which images of the company should the logo reflect? In the case of the BMW, the image of the company could be the front grille which metaphorically represents the muzzle of a mean horse power and at the same time is a logo that is an echo of the historical origins of the brand. [...]
[...] This is when the company switched to producing cars, but it retained its emblem of a spinning propeller against the blue sky. This is the historical origin of the brand and its logo. In addition to the other important points mentioned above are other factors that need to be taken into account like resources, activities (motor industry), products (automobiles), collections, characteristics (sports cars), specificity (performance and power), strategies, forecasts etc. Image of the company: Before defining the company image, we must organize a briefing with the client. [...]
[...] This type of logo is usually the most unused. The logo of the BMW is also combined, it contains both a symbol that represents the company as well as its name. Conclusion Designing a logo requires a number of skills including design, creativity, critical thinking, intuition, knowledge of graphics software, communication to justify the choice of the symbol that is used. It is also important to have enough time to let the designer's imagination work. Time allows the mind to explore different approaches, to return to an idea and develop it at a later point in time. [...]
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