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Case studies in services marketing 211 to 240

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27 Jan 2011
doc

Operational marketing: Converse All Star and the return of a myth

Case study - 8 pages - Services marketing

Today, Converse All Star is one of the most worn shoes in the world. It is the most visible brand of shoes when one looks down slightly towards the feet of people to realize that many of them wear these shoes. This shoe is indeed very fashionable, yet it is almost a hundred years old....

27 Jan 2011
doc

Case study of the Virgin group

Case study - 45 pages - Services marketing

Today, Virgin is a holding company with much diversified activities, which includes more than 300 companies that are established in over 30 countries, mostly located offshore, and about 50,000 employees. All subsidiaries of the group, although independent of each other, are nonetheless united...

27 Jan 2011
doc

Analysis of company: H&M

Case study - 38 pages - Services marketing

Large companies and major groups have a more enhanced transparent business strategy than small and medium sized ones. Some elements are present in our daily life, such as marketing campaigns, communications, advertising etc. They make us dream and we are passionate because they seem out of reach...

27 Jan 2011
doc

The marketing strategy of Gillette

Case study - 4 pages - Services marketing

The global razor market, worth $6 billion in 2005, is divided into three segments: the electric razor, the conventional razor and the disposable razor, with the last segment being the dominating player of the market with 66.8% value. The market for razors is fairly concentrated...

27 Jan 2011
doc

Strategy analysis of two brands of L'Oreal and Henkel

Case study - 33 pages - Services marketing

The cosmetic market is a market that affects us all closely, with a more pronounced attraction for some people. In fact, the cosmetic cover a wide range of products: hair care, skin care, fragrance, makeup etc. In short, everything related to health and beauty. The cosmetics...

27 Jan 2011
doc

Promotion of the film: "O Jerusalem"

Case study - 8 pages - Services marketing

With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in...

27 Jan 2011
doc

Lacoste case study: Vintage products

Case study - 17 pages - Services marketing

Vintage sports brands are double whammy. By digging into their history, one can find that they are expanding their scope to fashion, an area where they previously were not present and thus ensure new growth opportunities. The sports brands are actively looking into the fashion market: 70% to 80%...

27 Jan 2011
doc

Strategy of Christian Dior

Case study - 28 pages - Services marketing

For two decades, Christian Dior SA is among one of the largest luxury groups in Europe and worldwide. Christian Dior is a holding company that has publicly traded since 1988 and holds 42% share of the luxury group LVMH. Christian Dior SA is also the parent company of Christian Dior Couture in...

27 Jan 2011
doc

Analysis of the study of a brand:IKEA

Case study - 56 pages - Services marketing

The comfort of the living is at the heart of the expectations of ones contemporaries. It is omnipresent and multifaceted and includes user comfort, mental comfort, and existential comfort. The modularity is synonymous with functionality. There is a constant search for excitement and conviviality...

27 Jan 2011
doc

Study of the Yves Rocher in China

Case study - 51 pages - Services marketing

The cosmetics industry is currently booming and the opening of foreign markets has spawned new needs. Health, nature, ecology and the environment are now increasingly becoming the keywords of our society, which now demands cosmetics products that respect these concepts. With increasing focus on...

27 Jan 2011
doc

SWOT Analysis - Nokia

Case study - 47 pages - Services marketing

The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...

27 Jan 2011
doc

Yves Rocher, its development on international scene and in particular in Canada

Case study - 46 pages - Services marketing

From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...

27 Jan 2011
doc

Case Study: Launching of the Nissan LEAF in France

Case study - 10 pages - Services marketing

The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult because of the...

10 Jan 2011
doc

Creating a radio spot for the WWF

Case study - 2 pages - Services marketing

In this paper we will look at the various aspects of a radio spot for the WWF. WWF (World Wide Fund for Nature) is one of the largest NGOs that are involved in the protection of nature. This radio spot aims to educate and involve the general public on issues of environmental...

05 Jan 2011
doc

Integrated Marketing Communication of Zara and Desigual

Case study - 33 pages - Services marketing

The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which...

03 Jan 2011
doc

Selection of the Beach Bike Cruiser

Case study - 4 pages - Services marketing

The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for...

03 Jan 2011
doc

Analysis of the Strategic Marketing of Quicksilver

Case study - 37 pages - Services marketing

For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization strategy...

03 Jan 2011
doc

Marketing of the services: The case of Club Mediterranean

Case study - 12 pages - Services marketing

Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...

03 Jan 2011
doc

The marketing of Gillette

Case study - 2 pages - Services marketing

The global razor market was worth a total of $ 6 billion in 2005. This market is divided into three segments: the electric razor, the razor and the disposable razor. The disposable razor represents 26.5% of its sales value. The part of the market that is made up of the razor blades...

31 Dec 2010
doc

European rules on competition

Case study - 5 pages - Services marketing

Largely inspired by the U.S. Antitrust law, the European Commission's rules on competition play a central role in the laws of the European Union. Grouped under Title VI of the European Council's Treaty, these rules concern the "common rules on competition, taxation and approximation of...

31 Dec 2010
doc

History of Apple products

Case study - 8 pages - Services marketing

Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The...

31 Dec 2010
doc

Marketing strategy: Case of Lacoste

Case study - 28 pages - Services marketing

The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...

31 Dec 2010
doc

Opportunity for a clothing manufacturer in Finland

Case study - 4 pages - Services marketing

As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have reinforced the...

31 Dec 2010
doc

The bottled water market : Evian

Case study - 2 pages - Services marketing

The mere mention of the name Evian evokes images and references that pins down its brand identity - Water bodies, the Alps, calm serene nature and purity. The strength of the brand lies in the fact that its product is essential for mankind. The average human drinks about 35,000 gallons of...

31 Dec 2010
doc

Creating a logo for BMW

Case study - 6 pages - Services marketing

Introduction The process involved in creating a logo is more difficult that it would appear. Even if the image at the end is simple, it is the result of a long creative process that involves several distinct steps. What is a...

31 Dec 2010
doc

Market research for the 'Viva Italia' range of the SDS company.

Case study - 2 pages - Services marketing

The SDS is a company whose core activity is the production and marketing of frozen products. The business is divided in different categories and these are as follows - 13% on pizzas and 60% for cooked dishes. The market for pizza, as we shall see later, is a market...

31 Dec 2010
doc

The Sushi market in France

Case study - 2 pages - Services marketing

The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has increased by 3% over the last 10 years in Paris. This region now has over 1,200 outlets. This growth has been supported by the culinary and cultural trends of Japan.Moreover, the...

31 Dec 2010
doc

Cambronne Ibis, Eiffel Tower - Strategic and operational marketing of the hotel

Case study - 4 pages - Services marketing

The Ibis Paris Tour Eiffel is located in downtown Paris, 1 km from the Eiffel Tower, 2.5 km from riverboats and 3.5 km from the Champs Elysee. The railway station is only 10 minutes away. The hotel offers 527 rooms (airconditioned), with Wi-Fi Internet, including eight adapted for disabled...

31 Dec 2010
doc

Marketing Case study: Minute Maid

Case study - 10 pages - Services marketing

Minute Maid is not a company that is new to the market. It was founded in 1940, but it was only during the war in 1945, that the success of Minute Maid orange juice began to be felt. The U.S. soldiers used it in high quantity and the company acquired some fame thanks to J.M Fox, who was leading...

31 Dec 2010
doc

How did the BMW Group successfully launch the Mini Cooper?

Case study - 16 pages - Services marketing

The major demographic changes in France (Europe for that matter) in the last 10-15 years experienced the decrease in birth rate (13 children per 1000 women in 2006) an aging population and increase in the single-parent families and divorces. For a product such as the Mini Cooper, these figures...