Consult more than 14129 documents with no limitation. our subscription options

Services marketing

Filtrer par :

See all documents

1107 results

27 Jan 2011
doc

SWOT Analysis - Nokia

Case study - 47 pages - Services marketing

The market of mobile telephony was created in the early years of the 90s and was developed with a strong growth until 2000. In the last 5 years, this market has experienced less rapid development due to the fact of the existing intense competition and rate of penetration of new companies in the...

27 Jan 2011
doc

Yves Rocher, its development on international scene and in particular in Canada

Case study - 46 pages - Services marketing

From the perspective of globalization, every company aims to become increasingly competitive. With the phenomenon of openness of national economies and foreign markets, the only way to cope with increased competition in all sectors is by boosting the exports. Also, SMEs and their...

27 Jan 2011
doc

Case Study: Launching of the Nissan LEAF in France

Case study - 10 pages - Services marketing

The year, eco mobility was honored saw many automakers put forward the electric cars. Many questions concerning the evolution of the electric car persist but its prospects remains grim. Many consumers want to drive 'green' but the adaptability of these vehicles is difficult because of the...

17 Jan 2011
doc

Barista in India: Integrated marketing communication

Essay - 9 pages - Services marketing

Cafes play a very critical role in any society and coffee bars have now come to be regarded as instruments of social change; be it a place for discussion of politics, a place to relax or a meeting point, it emerges as a kind of focal point in society. The popular cafe outlets are...

17 Jan 2011
doc

Royal Dutch Shell plc: A company that needs to face the future today

Thesis - 16 pages - Services marketing

Petroleum is one of the fundamental substances necessary to make our economies function smoothly. It has shaped today's world as we know it - concerning both negative and positive elements. However, petroleum will not last forever. It is has been estimated that the global...

10 Jan 2011
doc

Creating a radio spot for the WWF

Case study - 2 pages - Services marketing

In this paper we will look at the various aspects of a radio spot for the WWF. WWF (World Wide Fund for Nature) is one of the largest NGOs that are involved in the protection of nature. This radio spot aims to educate and involve the general public on issues of environmental...

06 Jan 2011
doc

Marketing Baby Diapers to Finland

Thesis - 3 pages - Services marketing

Baby diapers are a product that is entirely made out of paper, but in order to be reliable and absorbent, the highest quality paper possible on the market is needed. Because the process of pressing the paper and creating multiple layers is very complex and completely automated, the production of...

05 Jan 2011
doc

Integrated Marketing Communication of Zara and Desigual

Case study - 33 pages - Services marketing

The fashion industry is still on a downward trend this year, notably in France. Indeed, the first trimester of 2010 registered a decrease of 1.9 % in value compared to 2009 at the same period. Yet, since several seasons, the fashion industry has accelerated its collections' turnover, which...

03 Jan 2011
doc

Selection of the Beach Bike Cruiser

Case study - 4 pages - Services marketing

The opening of the camping equipment company ‘Leustringue Verebleu Demamair' has been scheduled for late May. We were recruited by Christopher Mondamert for the marketing of the company website and related purchases.The following is the breakup for the purchase of bikes: 25 bikes each for...

03 Jan 2011
doc

Analysis of the Strategic Marketing of Quicksilver

Case study - 37 pages - Services marketing

For almost 40 years, Quiksilver has designed, produced and distributed clothing, accessories and related products designed to target young and active surfboarders. It is currently the world leader in the surfing gear market with its worldwide development, communication and organization strategy...

03 Jan 2011
doc

Marketing of the services: The case of Club Mediterranean

Case study - 12 pages - Services marketing

Club Mediterranean was at the helm of creating one of the first holiday packages that was "all inclusive" and offered people to live at their own pace in heavenly places. For the last 50 years, it was the leader and a benchmark in this market. This structure, established in 1950, had been...

03 Jan 2011
doc

The marketing of Gillette

Case study - 2 pages - Services marketing

The global razor market was worth a total of $ 6 billion in 2005. This market is divided into three segments: the electric razor, the razor and the disposable razor. The disposable razor represents 26.5% of its sales value. The part of the market that is made up of the razor blades...

03 Jan 2011
pdf

Marks and Spencer: Strategic marketing

Thesis - 15 pages - Services marketing

Marks and Spencer, a partnership formed in the late 1800s, is today one of the UK's leading retailers of clothing, food, home products and financial services. Employing 65,000 people, the company has 448 stores located throughout the UK, as well as a further 202 stores managed under franchise in...

02 Jan 2011
doc

Analysis of a Heineken advertisement

Essay - 10 pages - Services marketing

This is a video commercial made by the Dutch brewer Heineken. The commercial begins at a house party, which is probably a house warming party hosted by a couple. The lady shows her friends around and suddenly walks through the master bedroom and into a gigantic walk-in-closet. Her four friends...

31 Dec 2010
doc

European rules on competition

Case study - 5 pages - Services marketing

Largely inspired by the U.S. Antitrust law, the European Commission's rules on competition play a central role in the laws of the European Union. Grouped under Title VI of the European Council's Treaty, these rules concern the "common rules on competition, taxation and approximation of...

31 Dec 2010
doc

History of Apple products

Case study - 8 pages - Services marketing

Steve Wozniak, co-founder of Apple, had designed the first Apple computer- Apple 1. To make it easy to use, he placed the switches on a keyboard and used a television screen to display information, rather than a series of diodes. Only 200 models were manufactured in 1976. The...

31 Dec 2010
doc

Marketing strategy: Case of Lacoste

Case study - 28 pages - Services marketing

The famous crocodile brand established in 1930 continues to conquer new market shares. Indeed, its founder Rene Lacoste will follow step by step development of the enterprise, from the mere creation of a shirt stitched mesh that became so popular, will extend to the mass production of a range of...

31 Dec 2010
doc

Marketing strategy - The Chevrolet bicycle

Thesis - 13 pages - Services marketing

CI Mix includes distinctive characteristics, the way how an organization manifests itself and what the organization actually prefers. Corporate identity is often viewed as being composed of three parts: Word ‘Chevrolet' /??vro?'leI/ - comes from French (colloquially...

31 Dec 2010
doc

Opportunity for a clothing manufacturer in Finland

Case study - 4 pages - Services marketing

As managers of a company that produces and sells high quality garments, our mission is to find a new market abroad. In this context, we chose Finland, which would give the company many opportunities to grow. To justify this choice, we will analyze the different criteria that have reinforced the...

31 Dec 2010
doc

The bottled water market : Evian

Case study - 2 pages - Services marketing

The mere mention of the name Evian evokes images and references that pins down its brand identity - Water bodies, the Alps, calm serene nature and purity. The strength of the brand lies in the fact that its product is essential for mankind. The average human drinks about 35,000 gallons of...

31 Dec 2010
doc

Case study in marketing: Eurostar

Essay - 30 pages - Services marketing

Who will win the battle of the English channel? 60 years after the Allieds landed on the beaches of Normandy, fortunately, there were no armies ready to fight. The players in this economic struggle were the airlines and railways. Which is the cheapest and fastest among the two? Is the...

31 Dec 2010
doc

Marketing study of Nutella

Thesis - 8 pages - Services marketing

Nutella owes its origin to its name, "nut" as in the English walnut, with reference to the main ingredient used in making it originally and to which was added the Italian suffix "ella". This spread was developed in 1946 by Pietro Ferrero, and was called the Giandujot. This product has transcended...

31 Dec 2010
doc

Zara and H&M: Two models which try to bring luxury closer to the common consumer

Thesis - 11 pages - Services marketing

The European textile sector was one of the first victims of globalization and price discrimination. The most important textile markets are Europe (135 billion euros), U.S. (100 billion euros) and China followed by Japan (35 billion euros). In this hyper-competitive environment,...

31 Dec 2010
doc

Creating a logo for BMW

Case study - 6 pages - Services marketing

Introduction The process involved in creating a logo is more difficult that it would appear. Even if the image at the end is simple, it is the result of a long creative process that involves several distinct steps. What is a...

31 Dec 2010
doc

The market for chocolate in Japan

Thesis - 20 pages - Services marketing

The consumption of sugar has been gradually increasing in Japan. As the Japanese learnt that chocolate was good for health, they enjoyed consuming it. La Maison du Chocolat, which has existed since 1977, is now experiencing great success in France and its consumption has been...

31 Dec 2010
doc

Marketing strategies of the traditional low cost airlines

Thesis - 30 pages - Services marketing

The airline sector has evolved in recent years, with low-cost airline companies offering tickets at unbeatable prices. Many traditional companies are thus forced to compete with these prices in order to remain competitive in the market. These low cost tariffs are offered by the low cost airlines...

31 Dec 2010
doc

Market research for the 'Viva Italia' range of the SDS company.

Case study - 2 pages - Services marketing

The SDS is a company whose core activity is the production and marketing of frozen products. The business is divided in different categories and these are as follows - 13% on pizzas and 60% for cooked dishes. The market for pizza, as we shall see later, is a market...

31 Dec 2010
doc

Analysis of the marketing policy of the got2B range of Schwarzkopf

Thesis - 20 pages - Services marketing

Since its creation in 1876, Henkel has been a family business that has, over time, developed into an international group. The group, founded by Fritz Henkel, is present today in 125 countries, has 53,000 employees, and markets 750 brands worldwide. In 2007, Henkel earned 13.07...

31 Dec 2010
doc

The marketing strategy of Durex

Thesis - 15 pages - Services marketing

The world is now hurtling forward at lightning speed and without really realizing it, man has become a part of this accelerated growth. In this scenario, the new media is becoming increasingly relevant in fostering relationships. In this fast paced world, the youth have become increasingly...

31 Dec 2010
doc

The Sushi market in France

Case study - 2 pages - Services marketing

The Japanese food market has experienced incredible growth since the early 2000s. The number of outlets has increased by 3% over the last 10 years in Paris. This region now has over 1,200 outlets. This growth has been supported by the culinary and cultural trends of Japan.Moreover, the...