France is a country with the largest number of firms in the luxury sector and Japan is a country that imports a lot of luxury goods. It is then natural to focus on the implementation of the first French luxury brand Louis Vuitton, among the largest importer of luxury goods in Japan. If Japan is the largest importer of luxury goods, the Japanese market responds to the specific requirements that the company Louis Vuitton has been taken into account to establish themselves and grow in this country.
Louis Vuitton has had to adapt in terms of products, marketing strategies, marketing, and advertising in a country where culture and consumption patterns comprise very specific elements. To understand the craze for Louis Vuitton in Japan, we will examine the behavior of the Japanese against the luxury and that of Louis Vuitton in their eyes.
It is first to present the real impact has been the location of stores for Louis Vuitton in Japan, to explain under what conditions it was established. To do this we will highlight the characteristics of the Japanese market with its geographical, economic and political. Then we will see that it is the consumption pattern of the Japanese deal with luxury goods.
Japan is an island, specifically a volcanic archipelago, straddling the Sea of Japan and the China Sea. It is located east of Asia and maritime related directly with countries such as China, Russia and the two Koreas. In terms of pure geography, Japan could therefore be similar to England with the rest of Europe. This archipelago consists of four islands: Honshu, Hokkaido, Kyushu and Shikoku. Added to these four islands, there are thousands of small islands 'secondary'. All this brings the total land area of more than 377 000 km2 (in comparison, France has an area of 552 000 km2) with about 30 000 km of coastline. Concerning the relief, Japan has constituted 73% of mountain whose highest point is Mount Fuji (rising to 3776 meters). This relief grows, the Japanese are about 130 million (twice that of France) to cluster in urban areas. For accuracy, 50% of the Japanese population lives on 2% of the country.
Another important feature of the Japanese landscape is the megalopolis that stretches over 1,000 km from Tokyo to Fukuoka up. This metropolis has taken its present form between 1955 and 1975 and this through the gradual extension of urban areas in each city.
To begin with, and in terms of pure politics, one can say that Japan is a constitutional monarchy with a bicameral parliament, or Diet (parliament consists of two rooms). This political system was set up "by" the United States in 1945. Currently, there is still the emperor, immutable and sacred, but it is only a pale reflection of the splendor of the divine dynasties. So the government, through the Prime Minister runs the country.
There, in Japan, various political parties, the most important is the LDP (Liberal Democrat). Right now it's also Abe from this party that is Prime Minister. This party is in power almost continuously since the end of World War II. The only opposition is the really existing socialist party.
Currently, Japan is the world's second largest economy behind the United States. This economic expansion in Japan is due to several factors: the strong cooperation between the state and business; a strong sense of work ethics and mastery of high technology.
All these factors mean that Japan has the second highest GDP in the world behind the United States. This amounted to 5.145 trillion euros in 2000. In addition, growth is more than good; in fact, it is 2.7%, or one of the best in the G8. Regarding, unemployment remains at about 5% by the Japanese government, which gives the country a relatively high purchasing power.
It is also in this part to make a small point on the relations between France and Japan.
Tags: Louis Vuitton; Japan; history and description of Japan; Louis Vuitton in Japan
[...] Louis Vuitton for show In less than thirty years of presence in a key market for luxury of global purchases of luxury goods are made by Japanese customers), Vuitton has become a cult brand, as evidenced by the popularity of its products: one out of six Japanese has at least one item of the brand. In comparison of Japanese women own a Vuitton against in French. The Japanese are the willing victims of a bizarre fad: the Louis Vuitton bag. [...]
[...] The communication strategy of Louis Vuitton was born of a very simple process of diffusion. Indeed, large institutional campaigns are global, but each team adds its local cultural or marketing element. Thus, the website has a global backbone while local sites are managed by local teams. In terms of stores, Louis Vuitton broadcasts a unique concept, but each zone can incorporate local particularities. Louis Vuitton has multinational creative teams in all areas. III. The reason behind the enthusiasm for LV products The Japanese and luxury Japan is the leading global luxury market. [...]
[...] Conclusion The implementation of Louis Vuitton in Japan is not accidental, it was the result of a deliberate strategy. Indeed, Louis Vuitton has taken root in Japan because the luxury brands by renowned French houses are highly prized by its population. Louis Vuitton products represent an image of prestige for the Japanese, allowing them to identify with a privileged group and be akin to Western civilization. Japan represents a niche market, the French company has rapidly grown and its sales have increased on the Japanese soil. [...]
[...] Added to these four islands, there are thousands of small 'secondary' islands. All this brings the total area to over 377,000 km2 (in comparison, France has an area of 552,000 km2) with about 30,000 km of coastline. On terrain of Japan consists of mountains with the highest being Mount Fuji (peaking at 3,776 meters). This geographical layout pushes the Japanese (about 130 million) (twice that of France) to cluster in urban areas. For accuracy of Japan's population lives on of its territory. [...]
[...] Currently, there is still the emperor, sacred and immutable, but it is only a pale reflection of the splendor of erstwhile divine dynasties. The Prime Minister runs the country. Of the various political outfits in Japan, the most important is the LDP (Liberal Democrat). Right now it's also Shinzo Abe from that party who is prime minister. This party has been in power almost continuously since the end of World War II. The only opposition is the sole existing socialist party. The Japanese economy: Currently, Japan is the world's second largest economy behind the United States. [...]
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