Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and Chennai. Exports of sea foods started in the '70s. In 1987, Nabisco, a well known European food company, acquired ABI. In 1989, J M Pillai, a Singapore based NRI businessman along with the Groupe Danone acquired Asian operations of Nabisco and thus acquired controlling stake in Britannia. Later, Groupe Danone and Nusli Wadia took over Pillai's holdings. In 1977, the Government reserved the industry for small scale sector, which constrained Britannia's growth. Britannia adopted a strategy of engaging contract packers (CP) in the small scale sector. This led to several inefficiencies at the operating level. In April '97, the Government dereserved the biscuit sector from small scale. Britannia has expanded captive manufacturing facilities and has modernized and upgraded its facilities in the last five years. It has also forayed into the Dairy Business with the launch of Cheese, Butter, Ghee, Dairy whitener and flavored milk products.
[...] The Biscuit market is growing as a whole, thus Britannia stands to benefit just by maintaining itself. 4.) The Tiger Brand Britannia's Tiger brand is very successful in it's segment. Launched as direct competition to Parle's Glucose Biscuits, it contributes 25% of the Companies Volumes and 19% of it's Sales 5.) The Premium Range Britannia faces no competition at all in its premium range of biscuits. It's Cream Treat Range of Products are at present the only players in that segment. [...]
[...] The promotion offered 100 cricket enthusiasts an opportunity to visit South Africa and cheer the Indian team in person in a match against Pakistan on March The offer was valid on select Britannia products from October onwards. Wrappers of every such offer pack carried a certain number of runs which could be exchanged for a specially designed `World Cup '03 scratch card' at any of the 8,000 authorized Britannia Prize centers across the country. On scratching the pad on the card, the prizes were revealed to the customer. [...]
[...] - Biscuits major Britannia Industries will fund its in-principle agreement to acquire 49 per cent of Kwality Biscuits through internal accruals -Britannia Industries Ltd announced on March that it has entered into a joint venture with the Fonterra Cooperative Group, New Zealand's biggest company and one of the leading diary co-operative groups in the world. -Britannia's new COO is Nikhil Sen - Board of Directors of Britannia Industries Ltd has passed a resolution to terminate the employment of Mr S K Alagh as Managing Director of the company with immediate effect. [...]
[...] Market research shows that traditional Indian snacks like samosas are being replaced by biscuits. Enter alliances and acquisitions. According to Britannia's Sen, the entry of global players will lead to consolidation among small players they may either flock to players like Britannia or join hands themselves. "The proliferation of small players will diminish," says Sen. Britannia has picked up a controlling stake in Pondicherry-based Auro Foods. (Britannia officials, however, say that it set up International Bakery Product as a joint venture with Auro Foods). [...]
[...] Britannia is the market leader in the organized biscuit and bakery product market in India. They are the only Indian biscuit company with a presence across all segments, from Glucose, Salted, Arrowroot and Premium Cream Biscuits. Biscuits contribute 84% of Britannia's total turnover. Other products include bread per cent) and cakes per cent). Britannia diversified into dairy products in 1997 with processed cheese and dairy whitener. The portfolio was expanded with the launch of butter, pure, flavored milk in tetra packs and UHT milk. [...]
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