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06 May 2009
ppt

A market study on Indian telecom industry

Presentation - 41 pages - Services marketing

Indian Telecom sector, like any other industrial sector in the country, has gone through many phases of growth and diversification. Starting from telegraphic and telephonic systems in the 19th century, the field of telephonic communication has now expanded to make use of advanced technologies...

05 May 2009
ppt

Sales & distribution analysis of the Indian telecom industry

Presentation - 27 pages - Services marketing

Until the mid-1980s, the telecommunications industry in India was a monopoly, managed and controlled by the Government. The industry is growing at the fastest pace in the world and India is expected to become the second largest telecom market globally by 2010. Forthcoming services such as 3G and...

05 May 2009
doc

A report on comparative market analysis and marketing strategy of Samsung electronics

Market study - 40 pages - Services marketing

All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a common...

05 May 2009
doc

A study of brand personality of Saffola cooking oil and feasibility of Saurav Ganguly as brand ambassador

Thesis - 12 pages - Services marketing

In today's fast life people hardly have time to sit down at ease and have a hearty breakfast, lunch or dinner leading to various diseases. Heart disease is one of the most dreaded diseases due to improper diet habit. Fortunately people in India especially the urban class consumers have started...

30 Apr 2009
doc

Final report on tea pot and cup design for elderly people with arthritis

Thesis - 6 pages - Services marketing

This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging populations. There already exist new, innovative...

29 Apr 2009
doc

Building digital brands

Thesis - 40 pages - Services marketing

Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new digital...

29 Apr 2009
doc

Study of consumer behavior in selecting mobile phones

Tutorials/exercises - 24 pages - Services marketing

Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music player and...

29 Apr 2009
ppt

A presentation on some of the key points about Standard Chartered Bank

Presentation - 39 pages - Services marketing

This presentation will begin with an review of the business activities of Standard Chartered before going over the the launch and its subsequent expansion. The presentation will then move over to consumer and wholesale banking in which there will be a brief mention of the starting of the Vietnam...

29 Apr 2009
doc

The main factors affecting the purchase decision in anti aging products with reference to Olay

Case study - 22 pages - Services marketing

The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. There...

29 Apr 2009
doc

Market research on Britannia

Case study - 44 pages - Services marketing

Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai, Delhi and...

29 Apr 2009
doc

A market study and research on the Indian liquor industry

Dissertation - 37 pages - Services marketing

The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The RTD segment...

29 Apr 2009
doc

A study on spurious products

Case study - 29 pages - Services marketing

Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product, its packaging, graphics, color...

28 Apr 2009
doc

Image creation, building and management through advertising

Thesis - 5 pages - Services marketing

Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to Marketing...

28 Apr 2009
doc

Marketing of the hotel industry

Case study - 36 pages - Services marketing

The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...

28 Apr 2009
doc

Wal-Mart: Threat to economic diversity

Thesis - 4 pages - Services marketing

Wal-Mart is not just another department store, but is instead a huge conglomerate that treads the line of breaking anti-trust laws and labor laws. Its incursion into the American marketplace has made huge negative in-roads into small towns cultural identities, and has unfairly overridden the...

27 Apr 2009
doc

Coca-Cola in India

Thesis - 9 pages - Services marketing

One of the impacts of globalization has been the merging between industrial-developed nations and traditional-centered countries. While this merger is based around business, the lines of communication in terms of brand identity, advertising, and corporate policies introduces the need for a...

19 Apr 2009
doc

Performance appraisal system of eMorphosys

Case study - 36 pages - Services marketing

Appraisal of one individual by another individual is a continuous process and it is a natural phenomenon in beings. This is constantly done, consciously in our day today interaction, ether in family life or in a social setting or in an organization for that matter. While the individual or a group...

16 Apr 2009
doc

Market research on customer satisfaction survey for Henkel (B2B)

Case study - 42 pages - Services marketing

This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...

16 Apr 2009
doc

Customer-buying behavior focusing on market segmentation in the insurance sector

Thesis - 19 pages - Services marketing

Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...

16 Apr 2009
doc

Sales and distribution of the products of Hyundai and Tata Motors

Dissertation - 28 pages - Services marketing

The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...

16 Apr 2009
doc

Marketing strategies of IBM Global Service India

Dissertation - 54 pages - Services marketing

IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...

15 Apr 2009
ppt

Market segmentation - published: 15/04/2009

Presentation - 22 pages - Services marketing

The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on competition in the marketplace by differentiating...

14 Apr 2009
doc

Customer perception towards Indian and Chinese goods

Thesis - 14 pages - Services marketing

Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...

08 Apr 2009
doc

What is 'Emotion Marketing'?

Thesis - 7 pages - Services marketing

Emotion Marketing is a new theory, which will soon capture the attention of all marketers. It is about how a business can use emotion to sell its products or services, to enhance brand loyalty, and to build lifelong customers. The core idea of Emotion Marketing is to create and implement...

08 Apr 2009
doc

Is mass marketing dead?

Thesis - 5 pages - Services marketing

Mass marketing engenders a number of disadvantages. Costs for advertising slots are exceptionally high, excluding many small companies, and large companies have to put aside excessive amounts of money for their marketing budget. The cost of distributing promotional literature can also be high, as...

08 Apr 2009
doc

Capital One: An analysis

Thesis - 8 pages - Services marketing

Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if customers are offered what they want and need as opposed to what banks want to offer them, they will choose the provider that gives...

08 Apr 2009
doc

Direct marketing

Thesis - 28 pages - Services marketing

An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...

07 Apr 2009
doc

Marketing strategies of Colgate Palmolive Ltd

Case study - 22 pages - Services marketing

As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely viewed by consumer as a...

07 Apr 2009
ppt

From internet innovation to E-process execution

Presentation - 33 pages - Services marketing

This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...

06 Apr 2009
ppt

A presentation on marketing management

Presentation - 61 pages - Services marketing

This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the BCG...