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30 Apr 2009
doc

Final report on tea pot and cup design for elderly people with arthritis

Thesis - 6 pages - Services marketing

This report is one that argues for our company's expansion into the area of designing and manufacturing (and possibly marketing and selling) new household products which will be increasingly in demand as well as of benefit to our societies aging populations. There already exist new, innovative...

29 Apr 2009
doc

Building digital brands

Thesis - 40 pages - Services marketing

Online has always taken a back seat to offline in brand building. Yet online offers the best options for building a meaningful brand, options that didn't exist only a few years ago. Companies without a solid digital brand strategy are literally being left behind as leaders build new digital...

29 Apr 2009
doc

Study of consumer behavior in selecting mobile phones

Tutorials/exercises - 24 pages - Services marketing

Mobile users today want their handsets to be converged devices handling multiple functions, entertainment being the most important among them. They want their mobile to be fully loaded with top-end features, but they want all that at affordable costs. Integrated digital camera, music...

29 Apr 2009
ppt

A presentation on some of the key points about Standard Chartered Bank

Presentation - 39 pages - Services marketing

This presentation will begin with an review of the business activities of Standard Chartered before going over the the launch and its subsequent expansion. The presentation will then move over to consumer and wholesale banking in which there will be a brief mention of the starting of the Vietnam...

29 Apr 2009
doc

The main factors affecting the purchase decision in anti aging products with reference to Olay

Case study - 22 pages - Services marketing

The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. ...

29 Apr 2009
doc

Market research on Britannia

Case study - 44 pages - Services marketing

Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai,...

29 Apr 2009
doc

A market study and research on the Indian liquor industry

Dissertation - 37 pages - Services marketing

The task on hand was to check the preference of alcohol consumers, which would help our client UDV to market its new product, the latest entrant in the Ready-To-Drink (RTD) segment - Smirnoff ICE. To get the desired information, we used both Primary Data and Secondary Data. The...

29 Apr 2009
doc

A study on spurious products

Case study - 29 pages - Services marketing

Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake...

28 Apr 2009
doc

Image creation, building and management through advertising

Thesis - 5 pages - Services marketing

Marketing managers and PR personals do not always talk the same language. Marketing managers are much more bottom - line oriented, whereas PR practitioners see their job as preparing and disseminating communications. But these differences are disappearing. Many companies are turning to...

28 Apr 2009
doc

Marketing of the hotel industry

Case study - 36 pages - Services marketing

The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...

28 Apr 2009
doc

Wal-Mart: Threat to economic diversity

Thesis - 4 pages - Services marketing

Wal-Mart is not just another department store, but is instead a huge conglomerate that treads the line of breaking anti-trust laws and labor laws. Its incursion into the American marketplace has made huge negative in-roads into small towns cultural identities, and has unfairly overridden...

27 Apr 2009
doc

Coca-Cola in India

Thesis - 9 pages - Services marketing

One of the impacts of globalization has been the merging between industrial-developed nations and traditional-centered countries. While this merger is based around business, the lines of communication in terms of brand identity, advertising, and corporate policies introduces the need for...

19 Apr 2009
doc

Performance appraisal system of eMorphosys

Case study - 36 pages - Services marketing

Appraisal of one individual by another individual is a continuous process and it is a natural phenomenon in beings. This is constantly done, consciously in our day today interaction, ether in family life or in a social setting or in an organization for that matter. While the individual or a group...

16 Apr 2009
doc

Market research on customer satisfaction survey for Henkel (B2B)

Case study - 42 pages - Services marketing

This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...

16 Apr 2009
doc

Customer-buying behavior focusing on market segmentation in the insurance sector

Thesis - 19 pages - Services marketing

Insurance is in a manner of speaking the last frontier in the financial sector to open. It is also a sector, which leads to benefits across the full spectrum, from the individual who now have wider choices, to the economy, which see increased savings, to the infrastructure sector, which can look...

16 Apr 2009
doc

Sales and distribution of the products of Hyundai and Tata Motors

Dissertation - 28 pages - Services marketing

The automotive industry is an extremely reliable indicator of economic growth; quite obviously, its growth boosts the economy's performance. The automobile industry grew at a compound annual growth rate (CAGR) of 22 per cent between 1992 and 1997, industry that was licensed, controlled and...

16 Apr 2009
doc

Marketing strategies of IBM Global Service India

Dissertation - 54 pages - Services marketing

IBM India's revenue is up 45% from a year ago, largely contributed to by a strategic approach and highly penetrative marketing strategy, and it keeps winning its share of large deals, such as a 10-year, $750 million contract it signed in 2004 with Bharti Tele-Ventures, India's No. 1...

15 Apr 2009
ppt

Market segmentation - published: 15/04/2009

Presentation - 22 pages - Services marketing

The process of dividing a market into distinct subsets of consumers with common needs or characteristics and selecting one or more segments to target with a distinct marketing mix. The strategy of segmentation allows producers to avoid head-on competition in the marketplace by...

14 Apr 2009
doc

Customer perception towards Indian and Chinese goods

Thesis - 14 pages - Services marketing

Closely following the liberalization and the economic reforms, India is witness to an important event: the 'Chinese Aggression' of a different order in the form of entry of Chinese goods at a price which sends heart attack signals to many Indian organizations. A wristwatch for Rs. 10, a...

08 Apr 2009
doc

What is 'Emotion Marketing'?

Thesis - 7 pages - Services marketing

Emotion Marketing is a new theory, which will soon capture the attention of all marketers. It is about how a business can use emotion to sell its products or services, to enhance brand loyalty, and to build lifelong customers. The core idea of Emotion Marketing is to create and implement...

08 Apr 2009
doc

Is mass marketing dead?

Thesis - 5 pages - Services marketing

Mass marketing engenders a number of disadvantages. Costs for advertising slots are exceptionally high, excluding many small companies, and large companies have to put aside excessive amounts of money for their marketing budget. The cost of distributing promotional literature can also be high, as...

08 Apr 2009
doc

Capital One: An analysis

Thesis - 8 pages - Services marketing

Capital One's business model recognizes that each customer requires a different product and service benefits from a credit card provider, and acknowledges that if customers are offered what they want and need as opposed to what banks want to offer them, they will choose the provider that gives...

08 Apr 2009
doc

Direct marketing

Thesis - 28 pages - Services marketing

An interest rousing advertisement in the press entices you to dial a toll free number for more information on a great looking proposition. You find it hard to hold your curiosity and go ahead with making a call. At the other end, you hear a friendly voice who, with cultured interactive skills...

07 Apr 2009
doc

Marketing strategies of Colgate Palmolive Ltd

Case study - 22 pages - Services marketing

As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely viewed by consumer as a...

07 Apr 2009
ppt

From internet innovation to E-process execution

Presentation - 33 pages - Services marketing

This presentation will start with a brief look at innovation and move onto the success of a process. It will then examine the idea in the realm of retailing and financial services. then it will move to cover the e process strategy before moving onto value network polarization, value portfolio...

06 Apr 2009
ppt

A presentation on marketing management

Presentation - 61 pages - Services marketing

This presentation will start with marketing environments and systems. It will explore environments like the economic, competitive, technological, socio-cultural environments, etc. The presentation will then progress towards market oriented strategic planning. It will also talk about the BCG...

06 Apr 2009
doc

Wipro Infotech: The market aspects of laptops

Market study - 31 pages - Services marketing

Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other models...

06 Apr 2009
doc

Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products

Case study - 19 pages - Services marketing

Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...

06 Apr 2009
doc

The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance

Case study - 35 pages - Services marketing

A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only...

03 Apr 2009
doc

Creativity in advertising

Dissertation - 30 pages - Services marketing

Advertising is both art and science. The science of advertising is the analytical part that we have been looking at this point: setting goals, deciding strategy, choosing among different creativity styles. Some people call this step convergent thinking because the process is to distill lots of...