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Case studies in services marketing 481 to 510

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17 May 2009
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Analysis and comparison of the advertisements of Gucci and Donna Karan (DKNY)

Case study - 4 pages - Services marketing

Gucci benefits from a high level of awareness and a prestigious status all over the world. This aspect made it a global status symbol. Donna Karan International, designs, manufactures and sells clothes under the name of 4 brands: Donna Karan New York, DKNY, DKNY Jeans and DKNY Active. Donna Karan...

17 May 2009
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Marketing strategy: Case study of Easy Mobile

Case study - 10 pages - Services marketing

Throughout the years, the Easy Group strategy kept a clear readability built around some corner-stones principles: a no-frills/low-cost approach, an identifiable and recognizable simple communication strategy mainly focused on price and entertainment, constant expansion, development of new...

17 May 2009
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A comparative analysis of the French baby wears market and its main competitors

Case study - 27 pages - Services marketing

In an analysis concerning European Consumer trends that I found on Mintel confirmed my feelings; showing that French consumers consider themselves much more fashion conscious and have a look at style at first when buying clothes, even for babies (61,3% look at style first against 41,4% of...

17 May 2009
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Marketing plan: Avon and Mattel Inc

Case study - 7 pages - Services marketing

With this article we will highlight how Mattel and its well-known icon, Barbie tried to get a foothold in the Chinese market since 1998 by using a well known company: Avon. This situation is called a piggy - back, this illustrate how company A, here Mattel, wants to sell its products...

16 May 2009
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Communication strategy & plan: Cif case study

Case study - 8 pages - Services marketing

Cif is a very old brand in its sector of cleaning product and has a very strong image, but is too much associated to restrictive and occasional use. As a communication agency, I was asked to think about a new communication strategy which could make Cif appears as more usable, more easily...

10 May 2009
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The impact of sales promotion on customer retention

Case study - 57 pages - Services marketing

Effective communication is the essence of promotion. In the age of information, marketing is incomplete without effective communication with the prospective buyers about the right product at the right price that is available at the right place. Marketers must communicate the product, its...

29 Apr 2009
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The main factors affecting the purchase decision in anti aging products with reference to Olay

Case study - 22 pages - Services marketing

The anti-aging market is one of the largest in the world. The majority of these people want to find a way to fight aging, which is why there is such a high demand for products which hide or fight the signs of aging. It is a great thing that there are so many anti-aging products available. ...

29 Apr 2009
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Market research on Britannia

Case study - 44 pages - Services marketing

Britannia was incorporated in 1918 as Britannia Biscuits Co Ltd in Calcutta. In 1924, Pea Frean UK acquired a controlling stake, which later passed on to the Associated Biscuits International (ABI) a UK based company. During the '50s and' 60s, Britannia expanded operations to Mumbai,...

29 Apr 2009
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A study on spurious products

Case study - 29 pages - Services marketing

Counterfeit and Pass off Products - Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake...

28 Apr 2009
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Marketing of the hotel industry

Case study - 36 pages - Services marketing

The good times that began for the hotel industry, with the opening up of the economy at the start of the decade, seem to have ended. The industry has had its ups and downs and come a full circle in the last ten years. As with the broad economy (until this fiscal), the hotel industry has over the...

19 Apr 2009
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Performance appraisal system of eMorphosys

Case study - 36 pages - Services marketing

Appraisal of one individual by another individual is a continuous process and it is a natural phenomenon in beings. This is constantly done, consciously in our day today interaction, ether in family life or in a social setting or in an organization for that matter. While the individual or a group...

16 Apr 2009
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Market research on customer satisfaction survey for Henkel (B2B)

Case study - 42 pages - Services marketing

This research was implemented to determine the level of Customer Satisfaction with Henkel Products and Services. It is a Business to business (B2B) research. The approach adopted for conducting the research includes surveys and personal interviews conducted in May 2008. Henkel deals its product...

07 Apr 2009
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Marketing strategies of Colgate Palmolive Ltd

Case study - 22 pages - Services marketing

As early as 3000 B.C. Egyptians used toothbrushes fashioned from twigs. In the 20th century a major design advance occurred in 1938 with the launch of Dr. West's Miracle Tuft toothbrush, the first nylon bristle brush. Until the late 1970's toothbrushes were widely viewed by consumer as a...

06 Apr 2009
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Tata AIG Life Insurance Co. Ltd: Market mapping and research for group pensions products

Case study - 19 pages - Services marketing

Due to the advancement made by mankind in the fields of science and medicine, life expectation has been increasing at a steady rate, and today one can expect to have a longer life span than the earlier generations. For people, this increase means a longer retirement life, which would mean they...

06 Apr 2009
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The importance of brand in boosting the sales in life insurance services: ICICI Prudential Life Insurance

Case study - 35 pages - Services marketing

A brand name helps an organization differentiate itself from its competitors. In today's competitive world no product can go without a brand. Customers often build up a relationship with a brand that they trust and will often go back to time and time again. For example, some people may only...

03 Apr 2009
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Advertising on the radio

Case study - 48 pages - Services marketing

Advertising, in general, expresses the positioning. Powerful advertising is the result of powerful planning. Great ideas and great ad campaigns don't just pop out from nowhere, they are built on the key communication points that motivate sales. Radio is entirely a medium of sound, which evokes...

12 Mar 2009
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How language in advertising has changed over the decades

Case study - 5 pages - Services marketing

Like ball players with their bats, or librarians with their books, advertisers look to a versatile collection of contrivances for seducing an audience. Advertisers look to words and language as their way of capturing the attention, and hopefully the dollar of those who are exposed to it. ...

05 Mar 2009
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Derivatives market in India: A study of Wipro Limited shares

Case study - 50 pages - Services marketing

The emergence of the market for derivative products, most notably forwards, futures and options, can be traced back to the willingness of risk-averse economic agents to guard themselves against uncertainties arising out of fluctuations in asset prices. By their very nature, the financial markets...

05 Mar 2009
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Advertisement and sales promotion with reference to Leo Labs IT Solutions Pvt. Ltd.

Case study - 35 pages - Services marketing

LeoLabs IT Solutions Pvt. Ltd. has built a reputation of delivering software and business management solutions that provide measurable results. It has been recognized as one of the fastest growing companies in Hyderabad, India. LeoLabs growth can be attributed to the company's focus...

05 Mar 2009
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A study on comparative analysis of customer satisfaction

Case study - 48 pages - Services marketing

Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to “think and save...

05 Mar 2009
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A study on inventory management at the bulk activities division of Dr. Reddy's Laboratories Ltd

Case study - 44 pages - Services marketing

Materials are equivalent to cash and they make up an important part of the total cost. It is essential that materials should be properly safeguarded and correctly accounted for. Proper control over material can make a substantial contribution to the efficiency of a business. The success of a...

21 Jan 2009
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Croatia

Case study - 13 pages - Services marketing

The goal of this group work is to analyze a country e-marketing strategy, to see if it is adapted to the target, to its cultural and economical environment and its potential and finally to have a critical opinion on the strategy employed. To reach these objectives we will divide our paper...

16 Jan 2009
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Ikea & Conforama marketing

Case study - 11 pages - Services marketing

Nowadays, customers are more and more demanding and seek the best product that fits their needs and likes. Marketers also have been forced to face up to fast changes and trends. Besides, a company cannot answer to all consumers' needs so it has to choose whom its product or service will address....

15 Jan 2009
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Buyer interview

Case study - 8 pages - Services marketing

To conduct my buyer interview, I have contacted a French company named Alimentation Fine de France (AFF), which means French Fine Food. My contact was Marie-Dominique X, the key buyer of the company. I asked her a few questions about her company, the general buying process, and the people...

15 Jan 2009
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International marketing case study: The mineral water MOUZAïA

Case study - 19 pages - Services marketing

Within the framework of our course, Marketing Internationally, we were invited to realize a group work on “which marketing strategy could Mouzaïa adopt in order to establish its products in French speaking Western Europe countries?” From the beginning, we felt involved in the topic as...

22 Apr 2008
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Marketing in Major League Baseball

Case study - 6 pages - Services marketing

Even before the Boston Red Sox won the World Series, people were religiously collecting their merchandise. Now, with the onslaught of newly marketed “2004World Champions” merchandise, there are even more t-shirts and hats to go around. Yet, this obsession goes beyond...

19 Feb 2008
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Business case study: Panera Bread

Case study - 5 pages - Services marketing

Panera Bread began back in 1981. It started out as a small sandwich shop. After going public the company grew in size with the addition of more stores. It is currently headquartered in Missouri. Revenue has seen a tremendous change for the better. This year alone revenue is expected to come out...

13 Dec 2006
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Gfk Group. Market research

Case study - 14 pages - Services marketing

The GfK Group is the 4th market research organization worldwide. Its activities cover five business divisions Custom Research, Retail and Technology, Consumer Tracking, Media and HealthCare. The Group has approximately 130 companies located in more than 70 countries and a current total of...

30 Nov 2006
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Marketing case: Palm

Case study - 7 pages - Services marketing

To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they are...

27 Nov 2006
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Green marketing issues about Total

Case study - 16 pages - Services marketing

Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...