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Case studies in services marketing 331 to 360

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29 Sep 2010
doc

Brand management of Mumm

Case study - 10 pages - Services marketing

The House of G.H. Mumm was founded in 1827 by George Hermann Mumm and is today the third-largest champagne producer in the world, with more than 8 million bottles sold each year. Around 60% of the company's sales are credited to exports. GH Mumm is found in more than 100 countries worldwide...

29 Sep 2010
doc

Veuve Clicquot Ponsardin in "Wines and Champagne" market

Case study - 15 pages - Services marketing

Champagne belongs to the "Wines and Champagne" market. This market is constituted of numerous actors which are the wine growers, the Houses of Champagne and the cooperatives. These actors are at the same time suppliers and competitors on the Champagne industry but also on the grape industry, the...

29 Sep 2010
doc

Ryanair, a model of competitive advantage?

Case study - 8 pages - Services marketing

Globalization is the "name for the process of increasing the connectivity and interdependence of the world's markets and businesses" (investorwords.com). The internationalization of trade gives to worldwide companies opportunities to grow, increase their market share and become more...

29 Sep 2010
doc

Launching of the store Ikea in India

Case study - 7 pages - Services marketing

I have decided to develop Ikea in India, and think that it would be interesting to focus on the following questions: How will IKEA's products and services integrate into the Indian market? What adjustments are or will be necessary to enter the Indian market of furniture? What threats from...

29 Sep 2010
doc

PESTEL and SWOT Analyses - Qantas

Case study - 4 pages - Services marketing

Qantas is one of the oldest and most recognized long distance airlines in the world. The company was founded in Queensland on November 16, 1920 by two veterans of the First World War: Lieutenants Wilmot Hudson and Paul McGinness (Qantas, 2008). After a long period of state ownership, and the end...

29 Sep 2010
doc

International management in the chinese market (2009)

Case study - 9 pages - Services marketing

We present the case of the entry of eBay on the Chinese market and discuss the company's strategy. The case pertains to the period between 2002 and 2006, during eBay's entry on the Chinese market when it had adopted several different strategies in order to tap and snatch a share of the Chinese...

29 Sep 2010
pdf

Strategic Intelligence Report - NSW, Australia

Case study - 14 pages - Services marketing

NSW boasts exceptionally diverse and preserved natural and cultural tourism potentials. This is a valuable asset that must be maintained and protected so that in the long term it may contribute to the development of tourism. Tourism needs to become one of the basic generators of development. Even...

29 Sep 2010
pdf

Google strategic management : Internationalization and diversification

Case study - 20 pages - Services marketing

Founded in 1998 by Larry Page and Sergey Brin, "Googol" meaning "follow-up of 100 zeros" is a mathematical term. This number makes it possible to symbolize the incredible number of Web pages listed on Google. Google is one of five most popular Internet sites in the world. In the USA it is the...

29 Sep 2010
doc

Sephora Men

Case study - 12 pages - Services marketing

In the current scenario, worklife has become stressful. Indeed, the business is getting competitive and difficult to deal with, owing to globalization and multi cultural approahces along with the development of the entrepreneurial spirit and the fact that monopoles are now very rare, as costs and...

29 Sep 2010
doc

Waitrose's marketing strategy

Case study - 27 pages - Services marketing

Supermarkets are becoming more competitive due to the increased amount of buying needs of customers. They try their best to attract customers by researching market demand, re-creating their marketing strategy and identifying their marketing positioning to satisfy their customers. A marketer has...

29 Sep 2010
doc

Company and Brand Overview: Absolut Vodka

Case study - 19 pages - Services marketing

Absolut Vodka is one of the famous brands of V&S Absolut Spirits, a branch of the Vin & Spirits group. V&S is the third most popular alcohol drinks group in the world, after Diageo and Bacardi. It is a Sweden government-owned conglomerate founded in 1917 to regulate the country's drinks...

29 Sep 2010
doc

Hilton Hotel Sydney

Case study - 7 pages - Services marketing

Hilton Sydney (commonly known as Hilton) is a five star luxury hotel focusing on excellent service and glamorous accommodation; it has won awards for its restaurant, Glass and its trendy bar, Zeta Bar (Hilton, 2009). Moreover, Hilton is Sydney's largest hotel fitness center and boasts of an...

29 Sep 2010
doc

Organic clothing: a change in behaviour - analysis of marketing campaigns

Case study - 4 pages - Services marketing

As consumers become more concerned about the social, environmental and ethical impact of their decisions and actions, the consumer behaviour has changed dramatically (Ramberg, 2007). Consumers has started to accept and purchase organically made clothes, thanks to the campaign of eco-friendly...

29 Sep 2010
doc

AB Inbev : international marketing strategy

Case study - 8 pages - Services marketing

One of the biggest trends in the global beer business has been the steady rush by the bigger brewers to establish links with local market leaders and build strong global networks to leverage the advantages of scale. Another top priority for leading brewers has been to plant footholds in markets...

29 Sep 2010
doc

Marionnaud - Risks and Opportunities that a Potential "Repreneur" Needs to Take Into Consideration for a Good Development

Case study - 3 pages - Services marketing

Marionnaud is the first company in perfume business in France (with more than 20% of the market share in the French market) and the second in Europe. The company places customers on the center in accordance to the company's interests. Mr Frydman heads the company. He is very close to its...

29 Sep 2010
doc

Jetstar product development report

Case study - 7 pages - Services marketing

In the current scenario, aviation industries have survived global economic challenges through internal restructuring and rebranding (Franke, 2007). The face of the industry is changing as it is restructuring its routes and distribution channels, reducing staffing levels, outsourcing core...

29 Sep 2010
doc

An analysis of how France could be branded to sustainability attract Chinese tourists

Case study - 37 pages - Services marketing

To underline the importance of the brand image for branding a destination, this report follows an analysis of France's images and stereotypes as a destination. Where it has been defined that France benefits from a largely positive and attractive image, it has been seen that some weak points...

29 Sep 2010
doc

The International Marketing Strategy of Sanofi- Aventis in Japan, New Zealand and Nigeria

Case study - 31 pages - Services marketing

The message conveyed by the pharmaceutical major that Sanofi-Aventis is the slogan "Because Health Matters?. The communication will be the same in all countries but the emphasis of the message that Sanofi-Aventis is trying to get across with the techniques mentioned above will be the same in...

29 Sep 2010
doc

The Smart Car entering the US Market

Case study - 16 pages - Services marketing

The Smart car brand has seen great success in France over the last several years. Through our research, we have found that Smart has enormous potential in the United States' automobile industry. Thus, we have created a marketing plan that outlines the strategies and tactics that Smart brand...

29 Sep 2010
ppt

Dr. Oetker - Sucess story of a brand

Case study - 27 pages - Services marketing

Pharmacist Dr. August Oetker invented the "Backin?, a baking powder. Its advantage was that it was durable and tasteless. That is why it is easy to handle for private households. The number of homemade bakery products increased due to this invention. In 1900, it was exported for the first time....

29 Sep 2010
doc

The rise and the fall of the Baan Company

Case study - 14 pages - Services marketing

This case study focuses on the rise and fall of Baan Company which developed in the market of software technology. Baan was one of the leaders of the market in the beginning, but it crashed in 2000. Initially, Baan was especially strong with its manufacturing module, SAP with its finance module...

29 Sep 2010
doc

Sony : the launch of the MiniDisc

Case study - 5 pages - Services marketing

This document focuses on Sony's use of a “Global Localization” strategy during the launch of the MiniDisc in 1992. Sony is a leading Japanese consumer electronics brand (Case study, graph, p. 2), known through its universal and language-free brand name “Sony”. Its global...

29 Sep 2010
doc

Branding and Sensory Awareness: Theory and Case Study of Abercrombie & Fitch

Case study - 18 pages - Services marketing

According to Lindstrom, the author of ‘BRAND sense', brand sense is the integration of the five of the senses - touch, taste, smell, sight and sound. The five senses play a key role in the brand creation and retail experiences. In fact, people's senses usually influence their choice, for...

29 Sep 2010
pdf

Amazon.com entering the Australian Market

Case study - 69 pages - Services marketing

Amazon.com Inc. is an American-based multinational electronic commerce company. Since its foundation as an on-line bookstore in 1994, the company has been showing an incredible growth that it now sells not only books, but also VHSs, DVDs, music CDs and MP3s, computer software, video games,...

29 Sep 2010
doc

Leshop.com: financial and marketing analysis

Case study - 20 pages - Services marketing

LeShop.ch is the first online grocery retailer in Switzerland. It has been on the market since 1998. Until the end of 2003, its majority shareholder was the Bon appétit Group with 33% of the shares. This major Swiss wholesaler, decided in December 2002 to close down it's business. However, by...

29 Sep 2010
doc

International marketing plan: setting up Airwash (Electrolux) in Spain

Case study - 27 pages - Services marketing

Today, Electrolux is a worldwide leading company with huge domestic electrical appliance references. The Company followed a smart internationalization strategy process which allowed it to obtain a stronger position in Europe. Moreover, environmental issues have always been very important for...

29 Sep 2010
doc

Launch of a masculine lingerie brand

Case study - 13 pages - Services marketing

In the last few years, we find some new products for men. They are based on a new trend: men are taking care of themselves more than ever. Traditionally, women took care of them. Because of that, these products are copied from the women ones. Now, every man in Occidental countries does sport,...

29 Sep 2010
doc

Nespresso, crisis communication report: Establishment in Israel

Case study - 6 pages - Services marketing

For more than 20 years, Nespresso, which is a subsidiary of the Nestlé Group, managed to transform the very bitter beverage coffee, to an elegant and pleasant product thanks to its expertise on quality coffee and coffee machines as well to its efficient marketing campaigns. With the success of...

29 Sep 2010
doc

What makes Samsung one of the world's leading companies?

Case study - 46 pages - Services marketing

The Samsung group, a multinational enterprise founded by Lee Byung-Chul in 1938 in Daegu, is one of the largest multi-billion dollar corporations in the world. It is composed of numerous multinational businesses, all united under the Samsung brand. The South Korean conglomerate operates in...

29 Sep 2010
doc

The international marketing strategy of Microsoft

Case study - 28 pages - Services marketing

Microsoft is an American public multinational conglomerate founded by Bill Gates and Paul Allen in 1975 in Albuquerque, New Mexico, USA. At that time, the founders were students and they wanted to sell their first translator software Altair 8800. Today, the company is headquartered in Redmond,...