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30 Nov 2006

Marketing case: Palm

Case study - 7 pages - Services marketing

To develop the PalmPilot, Palm Computing used the following steps: •New product Strategy development •Idea generation •Development •Market testing •Commercialisation The PalmPilot target market includes technology opinion leaders; they are innovators, which involves...

27 Nov 2006

Green marketing issues about Total

Case study - 16 pages - Services marketing

Total is a leading multinational energy company with 111, 401 employees and operations in more than 130 countries. Together with its subsidiaries and affiliates, Total is the fourth largest publicly-traded oil and gas integrated company in the world. Its businesses cover the entire oil and gas...

28 Sep 2006

Tiffany vs. Bvlgari (2005)

Case study - 44 pages - Services marketing

Jewelry sector is the largest in the luxury goods industry with global retail sales amounting to $150 billion. US.representing the biggest market of $ 43 billion. Within the luxury industry, the following jewelers are the major players: Tiffany, Cartier, under parent company Richemont, Bvlgari...

28 Sep 2006

Sergio Rossi : challenges in the emerging market

Case study - 51 pages - Services marketing

The brand history: at the beginning : Sergio Rossi learned the art of shoe making by working beside his father. He established his own brand in the 50's at San Mauro Pascoli. He created shoes for urban and sophisticated customers. Demand increased during the 60's and 70's while Italy's quality...

28 Sep 2006

Harvey Nichols in Hong Kong

Case study - 42 pages - Services marketing

Our Mission : “To provide Hong Kong customers with the “fun, fashion and feel-good experience” that granted its success in the Uk while modeling and adapting the Harvey Nichols' brand values to the Hong Kong's environment.” Our Strategy : Complementary product selection to...

28 Sep 2006

Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

International distribution focus : Coach: mainly focus on US & JP, with limited presence in other countries, especially in Europe. Polo: more interested in global expansion in Euro and Asia (GCR, JP, Korea, Russia, etc). Factory outlet penetration : Coach: more selections of product and...

28 Sep 2006

Giorgio Armani

Case study - 36 pages - Services marketing

"Elegance is not about being noticed, but about being remembered." (Giorgio Armani). Giorgio Armani was born 11 July 1934 in Piacenza, Italy. Worked in a department store, La Rinascente, as a window dresser. A designer in the well-known fashion house Nino Cerruti. In 1974, with assistance of his...

28 Jul 2006

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Case study - 24 pages - Services marketing

When approaching this assignment, the second topic attracted us given its interest and the challenges it represents. We wanted to study a successful and well known company, constantly looking for new markets and offering new variants of known devices, to find out what a wrong Marketing-mix...

12 Jul 2006

Paris 2012

Case study - 10 pages - Services marketing

Marketing is often referred as the set of techniques by which a company makes consumers buy its products. However, marketing can also be seen as a wider activity, that includes selling ideas and services, that do not only fulfill indivudual needs but also organizational objectives. Paris 2012, as...

13 Jun 2006

Head & Shoulders: A Comprehensive Look at Consumer Behaviour

Case study - 18 pages - Services marketing

This report provides an analysis and evaluation of Procter & Gamble's hair care line, Head & Shoulders. With Head & Shoulders new marketing campaign, this report analyses the effectiveness of this campaign in comparison to the ever growing competition of other anti-dandruff hair care products in...

21 Jan 2006

Direct Marketing and McDonald's use of Direct-Mailing

Case study - 9 pages - Services marketing

Direct mail can be considered as any unsolicited printed material sent directly through the mail or somehow delivered to prospective customers or contributors. Anything from catalogs, flyers, newsletters or brochures or any similar promotional advertisements can be considered direct mail....