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Case studies in services marketing 421 to 450

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29 Sep 2010
doc

The face shop

Case study - 17 pages - Services marketing

The Face Shop is a cosmetics brand that started in Korea, featuring a wide range of all-natural products at affordable prices. The Face Shop has been expanding globally, with franchises in places like Japan, Australia, and Hong Kong. This expansion has now hit British Columbia, as...

29 Sep 2010
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DELL: Logistics research report

Case study - 21 pages - Services marketing

Dell has revolutionized the industry in the last 20 years, to make computing accessible to customers around the globe, including businesses, institutional organizations and individual consumers. Because of Dell's direct model, and the industry's response to it, information technology is...

29 Sep 2010
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Business Value of Amazon e-business

Case study - 12 pages - Services marketing

In a world where anyone can purchase just about anything online, it can be difficult to start and maintain a business selling online goods. Media such as CDs, books, and movies are common ware being sold on the Internet. Over the last decade, online stores have come and gone so often, that many...

29 Sep 2010
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L'Oreal Redken For Men

Case study - 22 pages - Services marketing

As a part of the seminar ‘Marketing stratégique et opérationnel', we are going to take on the role of a marketing manager in order to propose a new range of products that could allow Redken for men to become the number one men's brand in the salon professional industry. To be able to...

29 Sep 2010
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e-business in the development of Interflora - Case study

Case study - 11 pages - Services marketing

Our study will focus on Interflora with respect to the French market. The French website will have interface with all other region based Interflora websites throughout the world, so as to ensure prompt and efficient global deliveries. Interflora is the largest flower delivery company by...

29 Sep 2010
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Beaujolais in China

Case study - 31 pages - Services marketing

The confederation of wine producers from Rhone and Loire Valleys has asked our consultancy to study the possibility to expand Beaujolais Nouveau sales in China. According to our study, we have determined Shanghai as the best place in China to launch this kind of French wine. This city...

29 Sep 2010
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Design a marketing plan for Lise Charmel in China

Case study - 11 pages - Services marketing

Compared to lingerie brands for men and women such as Athéna, Triumph, Hom, Chantelle, Well, or Princesse Tam Tam, Lise Charmel is a real reference. In terms of fashion, the Lise Charmel product line fits the market perfectly, and emphasizes on the silhouette and the forms of the women, which is...

29 Sep 2010
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Dog Day Care Center: product project

Case study - 6 pages - Services marketing

Our product is a service which is offered in a mall. There are two main objectives for this product, that is, to care for one's pet when the owners are shopping in a mall and to leave one's pet for some time in the mall. The Dog Day Care Center is an innovation, and so there is no...

29 Sep 2010
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Analysis of the Marketing Communications : American Eagle

Case study - 26 pages - Services marketing

American Eagle Outfitters, Inc., a Pennsylvania based company, is a leading retailer that designs, markets and sells its own brand of laidback, current clothing targeting 15 to 25 year-olds, providing high-quality merchandise at affordable prices. The first American Eagle Outfitters store opened...

29 Sep 2010
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Presentation of Nespresso

Case study - 13 pages - Services marketing

Coffee is a product which has become indispensable today. Coffee represents 4% of the world trade foodstuffs that are exchanged. More than a simple product, drinking coffee, and during anytime of the day, has become a rite, a custom, a tradition. Nespresso is a brand of Nestle, a Swiss firm....

29 Sep 2010
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Danone in India

Case study - 5 pages - Services marketing

Danone India is today, a huge part in the work of internationalization of the French group Danone. It was established in two steps. Danone was first established in 1989, a merger with an Indian group called Britannia. Then in 1993, they took control over Britannia, so that Britannia became a...

29 Sep 2010
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Marketing strategies adopted by organic cosmetic brands

Case study - 45 pages - Services marketing

This document delves into the marketing strategies adopted by the organic cosmetics industry; the eco-friendly nature of these products facilitates the ethical image of the brands, complemented by an effective marketing communication. A growing industry, the resounding success of bio-cosmetics...

29 Sep 2010
pdf

Carrefour in China

Case study - 42 pages - Services marketing

"I have confidence in the ability of the Group's management team to continue the satisfactory implementation of our strategy and successfully complete the major projects already underway, which are beginning to give us a glimpse of the Carrefour group of the future". These are some words of...

29 Sep 2010
pdf

Analyzing H&M

Case study - 20 pages - Services marketing

Our previous paper had concentrated its analysis on H&M with the implementation and subsequent consequences of the square model. We thereafter discovered that this company has created a solid foundation for a success story and this in turn provides a very green picture to the business world...

29 Sep 2010
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Strategic marketing : the secrets of Harry Potter's success

Case study - 12 pages - Services marketing

Over ten years ago, the world witnessed the inception of one of the most impressive success stories ever - the Harry Potter books. Since the publication of the first book, Harry Potter has become a commercial, cultural and social phenomenon. With each passing year, the Potter mania has...

29 Sep 2010
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Launching of the Evian bottle water in India

Case study - 38 pages - Services marketing

The objective of this report is to elaborate a marketing strategy for the launching of the Evian bottle water in India. Evian is today the best selling brand of mineral water in the world, with 1.5 billion bottles sold every year. It was acquired by the Danone Group in 1991. The company is...

29 Sep 2010
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Ericsson and the creation of the mobile telephony systems business

Case study - 7 pages - Services marketing

In 1980, SRA was a small and autonomous subsidiary of Ericsson whose president was Ake Lundqvist. Ericsson was one of the biggest public telecommunications company at that time when Bjorn Lundvall was the CEO. The text focuses on the entry of Ericsson in the mobile telephone market. Indeed, it...

29 Sep 2010
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Viral marketing: targeting at children

Case study - 5 pages - Services marketing

Nowadays, companies are getting more and more involved on the Internet. Indeed, Harridge and March (2004) confirm this statement. There are in fact several reasons why companies are increasingly using the Internet. It is possible for them to introduce their company through a website, to present...

29 Sep 2010
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The logan's Renault

Case study - 24 pages - Services marketing

In this report, we will analyze a very strong competitive company in order to identify the factors behind the success of its products. We decided to choose the Logan of Renault. This choice stems from the desire to present a French car and to examine the launch of a new concept...

29 Sep 2010
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Brand Project: Elsève

Case study - 36 pages - Services marketing

L'Oréal was created in 1907. It initially specialized in coloration products, and its activities were progressively spread to the whole hygiene and beauty sector. Now a Global leader on the cosmetic and beauty market, the group is present in all the countries of the world, thanks to its...

29 Sep 2010
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Smirnoff Ice Vs. Bacardi Breezer

Case study - 40 pages - Services marketing

We have been requested to conduct a marketing research on the Alcopop industry and its two leading brands: Smirnoff Ice and Bacardi Breezer. In addition, we have developed a suitable marketing strategy and tactics for both brands in this specific industry. In order to conduct the research, a...

29 Sep 2010
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Easyjet competitive advantage

Case study - 9 pages - Services marketing

The objective of the report is to bring out the competitive advantages of EasyJet through an in-depth analysis of EasyJet, its main competitor Ryanair and its environment. In the later part of the report, we will demonstrate these competitive advantages. The report reveals that its two main...

29 Sep 2010
pdf

Marketing - Diesel

Case study - 48 pages - Services marketing

In 1978 Renzo Rosso founded the Diesel clothing company. The brand's growth story was a phenomenal success in a short span of time. Indeed, its first market is the United States where the company carries out 15% of its sales turnover. In France, the sales have tripled in three years, to reach...

29 Sep 2010
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Analysing the advertisements of Adidas and Reebok

Case study - 13 pages - Services marketing

This document presents the advertisement campaigns of Reebok and Adidas. Perhaps the most important reason for choosing these brands is that both companies target the same segment of the sportswear market; they aim to sell their products to young, urban and modern followers of fashion and not...

29 Sep 2010
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Zara and globalisation

Case study - 4 pages - Services marketing

Zara is a Spanish brand of clothes catering to women. Created in 1975 by Amancio Ortega, the brand developed till it developed into a true textile empire being worth more than 9 billion euros. Zara stores are present in 55 countries, with a network counting 752 shops located in strategic places...

29 Sep 2010
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L'Oréal Paris hommes

Case study - 15 pages - Services marketing

L'Oreal was founded in 1907 by Eugene Shculler. It got its start in the hair-color business, but the company soon branched out into other cleansing/beauty products. L'Oreal now markets over 50 brands and many thousands of individual products in all sectors of the beauty business, including hair...

29 Sep 2010
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Analysis of Nespresso's targets

Case study - 4 pages - Services marketing

Nestle was built in 1866 by Henri Nestle, a pharmacist who developed baby food for babies who did not get their mother's milk. Nestle doubled its size during World War I. In the 1920s, Nestle expanded its range of products like chocolate that became its second activity after milk. ...

29 Sep 2010
ppt

Giorgio Armani: Company profile and strategy

Case study - 36 pages - Services marketing

As coined by Giorgio Armani,'Elegance is not about being noticed, but about being remembered.' Giorgio Armani was born on 11 July 1934 in Piacenza, Italy. He began his career by working in a departmental store called La Rinascente, as a window dresser. Giorgio soon emerged as an Italian...

29 Sep 2010
ppt

Calvin Klein & Tommy Hilfiger : Distribution

Case study - 60 pages - Services marketing

Since the existing markets of Calvin Klein and Tommy Hilfiger were saturated and frozen, a new mode has been adopted by both companies to expand through new markets. The new expansion would be via distribution channels as well new target populations. American spirit is such that both aesthetic as...

29 Sep 2010
ppt

International luxury distribution: Coach and Polo Ralph Lauren

Case study - 55 pages - Services marketing

A comparison between two garment companies has been undertaken in order to understand the brands and their international significance in all areas of growth, distribution, profit and finally the end-users i.e. satisfying the consumer demand. The two companies that have been targeted are "Coach"...