With nearly 50% of admissions, Europe remains the geographical leader for French cinema. The United States occupies a good third of the results for French films abroad. Asia saw a decline in the distribution. For two years, Japan recorded about 2 million entries, below their potential and, in 2003; French films had registered 4.2 million entries (i.e. - 45%). The gradual opening of Chinese market continues to boost French cinema (350 000 entries in 2003, 1.6 million in 2004, 1.5 in 2005).
There is also the erosion of the Korean market which rose by 2.2 million viewers for French films to 300,000 in 2005. Finally, with over 2 million entries in Mexico and Brazil and more than 1 million in Argentina, French cinema has taken a course in South America in 2005. The year 2005 was the most beneficial for the French cinema with the best results: 12.8 million viewers in the United States, 1.2 million in Germany, 600,000 in Italy, and more than 400,000 in China. 2005 was the year of the worldwide success of "The March of the Penguins", with 77 million euros in revenues and over 16 million viewers worldwide.
O'JERUSALEM is the film adaptation of global best seller by Dominique Lapierre and Larry Collins. The film tells the story of two friends, one Jewish and on Arab who find themselves in the holy city on the eve of the vote at the UN for the creation of the state of Israel. Their friendship will be confronted with the events of May 1948.
This film takes place in a rather tense time when there are tensions between the Jewish and Muslim communities. This film will connect with the audience because it is a beautiful story of friendship between a Jewish and an Arab. The script is based on a world famous book and has a wonderful cast. The film is also based on the hope of peace between the two nations that are now in open conflict but not so long ago were living together in peace and harmony.
However, the film should not be treated like a historical period film as people go to the movies for entertainment and this film is associated directly to the current situation in the Middle East.
Tags: The film O'Jerusalem, making of the film, French film
[...] III- The different media used To ensure the promotion of the film, almost € 1,050,000 has been used. Also, two companies took care of this promotion; distributor and producer "Haut et Court" to the tune of € 1 million and the advertising agency "Newfoundland" for € 50,000. The first, "Haut et Court", is an independent production and distribution house, whose primary purpose is to introduce French contemporary cinema abroad and to reveal and support new talent. Its shares have gradually moved towards more axes: "Haut et Court" 1 - Display: - Maurice column - Bus shelters (particularly successful because of dark colors and gold of the emerging displays well on this medium) - 4 * 3 metro: We have noticed a very significant campaign in the metro stations in Paris. [...]
[...] - Axis Communications: It is true that generally we will see a movie for its story but sometimes it happens to go there just for the actors who play it. Jerusalem" needs to communicate more about the cast, as good actors are typically involved in a good film. It may also play on the mix of cultures, nationalities and religions of different actors. Sources - http://movies.nytimes.com/2007/10/17/movies/17jeru.html - http://www.ojerusalemthemovie.com/ - Alexander Chouraqui, Director and Web Promotion. [...]
[...] Thus, in a context where the profitability target was 500,000 entries, the film has made nearly 300,000 entries with 220,000 the first week (knowing that this first week is usually more than 2/3 the number of total inflows). It is therefore a failure. However, from a personal standpoint, there are also several inconsistencies that justify the failure of this film: - Target : It is very difficult to target the Muslim community in the current context, knowing that almost all people having taken part in the film are of Jewish origin. In addition, SOS Racism cannot play the role of swing-cons expected, since it is neutral. [...]
[...] However, competition was not very high in this period. Indeed, no big production surrounded the release of the film (like "Casino Royale") and ‘Indigenous' emerged only two weeks ago (although it has accumulated a lot of inputs on time). - Promotion: Although great TV shows were made by members of the film crew, the effort of presence in "popular" telecasts could have been developed. "We tried everything" L. Ruquier, the emission of MO. Faugiel and is accused of a campaign more private channels or more "intellectual", Arte and Canal - It is true that the poster campaign seems to have fulfilled its role of strong presence and visibility in the market for French films. [...]
[...] The first ten months of million of tickets have been sold or more than in the first ten months of 2005. Over the last 12 months, the entries in the rooms are estimated at 189.33 million, representing an increase of over the previous 12 months. The market share of French films is estimated at in the first ten months of 2006, against in the first ten months of 2005. Over the last 12 months, it is estimated at Over the same period, the market share of American film would be and that of other films of - Market share market share Market share admissions) * Source: CNC According to the latest estimates of service studies, cinema attendance reached 23.49 million entries in December 2005, or over December 2004. [...]
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