The website of the company L'Occitane offers extensive information and allows us to go through the products offered with two tabs: "Categories" and "by ingredients". Each of these tabs are futher broken down into body parts (eg. face) that specializes in the area, the skin type (examples: anti-aging, normal skin), by product types (eg. toners, targeted treatments), while under the tab "Categories", there are sub-sections containing the names of the main ingredients (examples: Immortal, Shea Butter, Almond etc).
It is possible to refine their search by clicking on the type of product (eg, shine). In addition, this site allows us, from the opening of the page to register for the "newsletter". L'Occitane aims to weave a relationship with the client, and we also feel the way they present the star products on their homepage. With the phrase "immortal flower of youth for your face," L'Occitane speaks directly to us with the word "your", they could have used the phrase "immortal flower of youth", but the use of the word shows a relationship between the client and L'Occitane.
Tags: Relationship between the client and L'Occitane, Analysis of L'Occitane, Website of L'Occitane
[...] Range of L'Occitane In view of this table, we can see that the range of L'Occitane is wide and deep, since there are eight subparts, and three to six sections in its subparts. You can find products by categories, via the "mini- house advertisements" that are on the website's home page, you can purchase samples for a small fee (4euros), for all those reticent to payment by internet you can find a shop near your place of residence . Turnover ( % share of Annual rate of Overall rate in € ) exports on change (in % ) of change (in total turnover Average (Annual turnover) Maximum (Annual turnover) Minimum (Annual turnover) Indicative References from Oboulo.com www.loccitane.com/ http://www.independent.co.uk/news/business/analysis-and-features/business- interview-olivier-baussan-founder-loccitane-473337.html Déodorant : 5 Hair Bath Body and hand Visage Perfume Parfum Makeup Range of l'Occitane Gamme Foot care : 4 Body Care : 29 Body massage : 11 Body Lotion : 29 Manicure : 21 Eau de toilette : 24 Perfume : 3 Eau de perfume : 10 Eye and lip care : 7 Cleansers: 16 Toners : 11 Moisturizers : 27 Targeted care : 24 Exfoliating scrub : 4 Traditional soap : 22 Exfoliants : 1 Shower gel : 24 Bubble bath : 9 Liquid soap : 8 Essential and aromatic oils : 6 Shampoo : 15 After shampoo : 12 Treatment: 5 Healthy glow : 5 Eyes: 6 Lips: 3 Accessories : 2 Men Home Hygiène : 11 Pre shave and shave : 9 After shave : 4 Face care : 4 Eau de Toilette : 7 Gift cases : 2 Candles : 12 Perfume for home : 16 Home Mist : 1 Diffuser : 7 Sachet perfumé : 2 Acc"*+,-/AKLMQðÝÇ±ð ? [...]
[...] The site of L'Occitane offers extensive information, in fact, this site guides us through the products offered with two tabs: "Categories" and "Ingredients," under each of these tabs are: body parts (eg face), the skin type (examples: anti-aging normal skin . ) or by product type (examples: toners, targeted care . ) for the tab "Categories" ; tab for "by ingredient" is composed of sub-sections containing the names of the main ingredients (examples: Immortal, Shea Butter, Almond . Then it is possible to refine the search by clicking the type of product smoothing, shine). In addition, this site allows us to register for the "newsletter", a small window opens and allows us to register. [...]
[...] Analysis of Occitane Identification Legal Name: Losa Address of the registered office: Industrial Zone 04100 Saint- Mauric Manosque Number of RCS: B Manosque Nationality : France Telephone : Website : http://www.loccitane-carriere.com Legal form SNC ( EURL ( SARL ( SAS ( SA ( (Board of Directors) Share capital : EUROS Description of principal activity : Production of perfume and toiletries Industry Primary ( Secondary ( Tertiary ( Quaternary ( Size of business : Average number : 571 Turnover in 2008 : € Names of officers : Managing Director Osti Emmanuel Managing Director : M. Gonidec Jean-François Managing Director : M. Levilion Thomas Administrator : M. Gonidec Jean-François Administrator : M. Chodron De Courcel Emmanuel Distributor of the brand : Self distributing Market Local ( Regional ( National ( International ( Main competitors : Yves rocher, Body shop . [...]
[...] With the phrase "immortal flower of youth for your face," L'Occitane speaks directly to us with the word "your", they could have used the phrase "immortal flower of youth for the face" but the fact they used this word shows us that a relationship between the customer and L'Occitane is created. The dominant colors are yellow (in all its forms: brown, pale yellow, dark . ) and white, as we know they are primary and natural colors, so the site puts forward the fact that it is natural. In the same way, the offers are put forward with mini texts attached to photos. [...]
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