CARE International focuses on the technology of 'avant-garde' and the pending the needs of consumers in respect of personal care products. CARE International is based on a simple philosophy: innovate and offer the greatest number of consumers with the most innovative and effective products.
CARE International has a new look at nature and reveals its qualities and offers the beauty of all women through the cosmetics plant. Our strength and the keys to our success are undoubtedly through research and resource identification.
Marketing objectives in the short term is to start a new shampoo that is high quality in a highly lucrative and competitive. This launch opens conquer new market shares and a broader range of products specifically for each class of consumers affected.
Long-term marketing objectives are to enhance the image of our brands and increase concentration and recognition of our current brands of hair products.
CARE International markets a range of personal care products. Also, the division of the company is responsible for the process of design, production and marketing of all product lines "personal care".
To launch our new product with a more significant impact and convenient for the consumer, should be diversified offering with different formats and different packages depending on your market.
Aligning the product line: the retail size is of 675 ml; and the Format 1 and 2 liter is exclusively for the professional market. The upstream analysis demonstrates intense competition. It's a saturated market and launching new products is fairly steady. Consistent with our medium and long term, we want to occupy a strategic place to get faster and increased recognition of our personal care products.
In this perspective, match competition in terms of format and price may be as harmful to the values we wish to project Aligning with our product. If the pricing is serious and it is strategically placed, consumers always are based on an analysis of the comparison impulsive "format – price”. But this is not our approach.
Our values for performance and real value added products should also result in a rigorous and respectful of our mission. Aligning a product whose size is smaller than the competition plus a higher price tag will generate precisely the reaction we are looking to consumers.
Tags: CARE International, marketing objectives of CARE International, avant-garde technology used by CARE International
[...] Market Trends Highly competitive market and high yield. Consumers are trending back to successful products, easy to use, and natural which stand out. The phenomenon back to the community reinforces the tendency of tribal marketing and making the requirement under more responsible consumption: the "citizen consumer" research on products is useful, beneficial and effective. Moreover, the phenomenon of Dinks (Dual Income with no Kids) reinforces our strategy of offering a smaller format but in an acceptable average for daily use. [...]
[...] We recall in Market Trends that our target market consists of young professional women demanding. Format 1 and 2 liter - Professional Market With a distribution network to share, our product will also be aimed at professionals in a different package. A pricing will consider the uses of professional: • Own internal use in the business (one price "wholesale") • For external use suitable for sale of business assets (with a notable price margin) The external use - selling our product on display in the hairdressers - will have a different packaging and a suggested retail price which we will define with professionals liter format will follow the distribution channel of a professional and industrial packaging devoid of any aesthetic artifice. [...]
[...] CARE International is based on a simple philosophy: INNOVATE and offers the greatest number of consumers the most innovative products that are efficient. CARE International has a new look at nature revealing its qualities and offers the beauty of all women through the botanical beauty. Our strength and also the key to our success are undoubtedly through research and identification of noblest resources. Short-term marketing objectives Launch a new high quality shampoo in a highly lucrative and competitive market. This launch opens new market shares and an expanded range of products specifically for each class of targeted consumers. [...]
[...] X Have we established a marketing strategy? X $ = IMAGE + SERVICE + PRODUCT + PROFIT + RISK Socio-demographic characteristics of the segment and description of the class period: The segment of young professional women with high education levels and income medium-high. Relevant characteristics: • Consumers more critical, more demanding • The requirement of simplicity and practicality • The search for quality product • Search offers "turnkey" Purchasing behavior observed: • The practical use of a product • Performance in functional characteristics of the product • Performance in the Product composition Price sensitivity Daily use Functional recovery of the product Quality Why consumers buy aligning? [...]
[...] Mathematical optimization of profit • Data for the determination of price by the cost approach Market studies show that the monthly demand of our product based on its price is described by the following function: n = 10500 - 280 p being the price in dollars and n is the number of units sold). The production of this article generates two types of costs: - Fixed Costs: machinery maintenance, administration, rental of premises, etc . These costs are $ 242,400 per year. - Variable costs: raw materials, wages, manufacturing overhead. [...]
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