All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.
Research is a common parlance refers to a search of knowledge. The advanced learner's Dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of Knowledge.
What is comparative Marketing study? In comparative marketing research we take our competitor's products and make comparison through consumer with our own products.
Why Comparative Marketing study? Comparative marketing study/research comprise one of the most important and fascinating task of marketing. It provides information for marketing decision making, any problem that are identified and investigated further by using problem solving techniques with the objective of arriving at solution. The most important innovation in the new approach is to study simultaneously different organizational forms of business interest representation. The aim of the study is to point out the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not only to find the best, but also to improve it or similar objects later on.
The consumer durable market has seen a proliferation of brands and product categories in recent years. Most major international brands from Japan, Korea, US, Europe and China have been launched with varying degrees of success. One of the largest barriers to entry for any brand is the distribution network.
Tags: Market analysis of Samsung electronics, Samsung electronics business Strategy,market for Samsung electronics, Customer analysis for Samsung electronics, Marketing strategy of Samsung electronics
[...] As shown in fig in The city and Surroundings Samsung enjoys an awareness of over 95% and a positive opinion of around 80% in the area today. Fig 2.2 ANALYSIS OF SALES DATA The sales date collected from the sources has been used to predict the future Samsung India private limited by using the Least Squares Method Explanation of the Method This method is widely used in Practice. It is a mathematical method and with its help trend line is fitted to the Data in such a manner that the following two conditions are satisfied I.e. [...]
[...] Consumer Durables play a major role in the life of each individual The dealers are the inseparable pillar between the company and the ultimate consumer Retailers can sell any thing to the consumers if rewarded with appropriate incentives Dealers are happy keeping the single brand Retailer like keeping variety brand so as no let the consumer leave the counter until he affect sales The retailers of remote areas of The city i.e.Naya gaon, Daddomajara, baltana, Badial & Manimajara have different perception about Different segments ofCTV&A.C Retailers like to stock the most sellable models of the company rather than the display models being promoted by the company The dealers in Sector Like targeting high profile people The markets of Naya gaon, Daddomajara, baltana, Badial & Manimajara are the low end markets The percentage of premium end customers in Sector is around 90% as compared to of 30% in Naya gaon, Daddomajara, baltana, Badial & Manimajara Low end markets of The city have very less market for 1.5 & 2 ton Air conditioners The retailers in Manimajara are in a better position to tackle consumers as compare to that of other remote areas Dealer disclosed the fact that approx 85 percent customer come with Prior knowledge of product price, features, discount offer, exchange offer only 15 percent are unknown customer In CTV segment 38 percent dealer recommend the Samsung brand percent dealer recommend LG percent recommend Videocon and 12 percent recommend the Haier AC segment: In AC segment LG got the highest recommendation 32 percent, Samsung got 31 percent, Haier got 17 percent and Videocon got the 20 percent recommendation The analysis of the sales data reflects that the sale of Samsung is increasing year after year in comparison to its competitors The ranking of the brands have the positive relation with design, price and others have the negative correlation. [...]
[...] After taking out the average of the low-end and premium markets the results obtained are that the average annual sales of the premium end market that comprises of 43 dealers and retailers was as under Brand Name Annual average estimated sales Samsung 6192 pieces p.a Sony 5676pieces p.a L.G 6708pieces p.a Videocon 2580pieces p.a Haier 1032pices p.a Q10. At which visit, customer generally finalize his/her decision for buying a CTV? This mainly gives an overview of how customers make their purchase decision when they enter in to show room. [...]
[...] Sample Area: In order to make a comparative analysis study the consumer perception as well as dealer & retailers perception of Samsung products with respect to its competitor, the data for the study has been collected through a survey of Dealers/Retailers in The city and surrounding areas. Sources of Data The nature of the data that has been used in the project under study is both primary and secondary in nature. Primary data Questionnaire, personal meetings, interview method with the concerned persons will be used to collect the primary data. [...]
[...] Please rate the following brands of CTV on the scale of 1 to Where 1 means poor service and 5 means excellent service Sony Samsung Haier Videocon LG Quality Features Design Screen resolution Efficiency Q9. Please rate the following brand of AC on the scale of 1 to Where 1 mean poor service and 5 mean excellent service Bluestar Samsung Haier Videocon LG Quality Features Design Cooling effect Efficiency Durability After Sales Service Q10. How far you are aware about Samsung Products& what is its impression in Your mind? [...]
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