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Market studies in services marketing 91 to 120

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29 Jun 2010
doc

The most promising mobile markets in the world

Market study - 7 pages - Services marketing

The market of mobile telephony in North America, Europe and Asia Pacific is very important globally. The growth in this segment has been the lowest (between 1 and 5% in 2008) in these nations. On the other hand, the emerging markets of Africa, Middle East, and Latin America, are growing rather...

16 Jun 2010
doc

International market study for organic products

Market study - 6 pages - Services marketing

An organic product stems from organic farming, a method in which there is no use of chemicals in any form. At least 95% of the ingredients used in an organic product must have been grown using a method of production that respects the natural balance of the environment and ensures the well being...

20 May 2009
doc

The market analysis of Reva (India)

Market study - 28 pages - Services marketing

At recent rates of production, proven world petroleum reserves world last about 40 year and also there isn't enough pinesap in the world to meet the demand for fuel. Petroleum will become scarcer and much more expensive, providing further impetus to develop new technology. Making new...

14 May 2009
doc

The male magazines: Market study

Market study - 14 pages - Services marketing

Magazines such as FHM, Entrevue, Men's health, Max, are today widespread not only by their target public, i.e. youngsters and young adults, but also by the grown-ups in general. How is this possible, given that the whole lot was not even issued in 1997 in France? The story began in the UK in 1994...

08 May 2009
doc

Study of rural marketing in the present scenario in India

Market study - 53 pages - Services marketing

While we all accept that the heart of India lives in its villages and the Indian rural market with its vast size and demand base offers great opportunities to marketers, we tend to conclude that the purse does not stay with them. Nothing can be far from truth. Rural marketing involves addressing...

07 May 2009
doc

Marketing strategy of Vodafone in India and the consumer's attitude towards their services

Market study - 50 pages - Services marketing

The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use...

05 May 2009
doc

A report on comparative market analysis and marketing strategy of Samsung electronics

Market study - 40 pages - Services marketing

All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation” Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization. Research is a...

06 Apr 2009
doc

Wipro Infotech: The market aspects of laptops

Market study - 31 pages - Services marketing

Laptops are now a very essential commodity for Indian consumers. They constitute a large portion of the electronic market in India. If these laptops are not marketed properly and are not in the Indian consumers' eye, the more established brands are likely to rule the roost and the other models...

02 Apr 2009
doc

How to conduct a market research with special reference to Cadbury

Market study - 28 pages - Services marketing

Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic. In fact, research is an art of scientific investigation. The Advanced Learner's Dictionary of Current English lays down...

31 Mar 2009
ppt

Consumer behavior in the services sector

Market study - 21 pages - Services marketing

This presentation will start with a look at the services marketing triangle. It will then explore the ways of using the services marketing triangle. it will then take a look at the scope of consumer behavior along with examining the consumers decision making process. It will then talk about the...

17 Mar 2009
rtf

Market potential for photo copier & allied products: Xerox India Ltd

Market study - 25 pages - Services marketing

Documentation industry is expanding at a rate of more than 20% per year, and the world majors have recognized the Indian market as a thrust area. They are present in India either through joint ventures or through 100% subsidiaries. The high import duties, which had tilted the balance earlier in...

26 Feb 2009
doc

A detailed study on the market awareness and market share of the ING Vysya group life insurance

Market study - 44 pages - Services marketing

India, with a middle class household population of around 200 million, presents a huge untapped potential for players in the insurance industry. Its per capita income is expected to grow at over 6% in the next 10 years, which paired with the ever increasing awareness levels of the masses pose an...

21 Jan 2009
doc

Smirnoff Ice Vs. Bacardi Breezer: An analysis

Market study - 27 pages - Services marketing

In order to conduct the research, a problem was first recognized, and objectives were generated, accordingly. The purpose of the research is to identify the important issues and problems associated with the Alcopop industry, and then recommend marketing strategies and recommendations for both...

20 Jan 2009
doc

Is Haägen Dazs a market leader? If so, thanks to what strategy can it maintain its position?

Market study - 7 pages - Services marketing

This report's aim is to determine Haägen Dazs's position on the ice cream market and to examine, more deeply, how this position is achieved; thanks to what strategy this American brand operates today all over the world. In order to carry out this report, I decided to focus on the leading product...

20 Jan 2009
doc

The clothing market middle to top-of-the-range

Market study - 4 pages - Services marketing

Over the course of the last twenty years, the textile market has seen major upheavals Countries like China or Morocco (countries in which labor is cheap) are the main causes of this upheaval. Other important factors contributing to this change are the rise in costs (raw materials or production...

20 Jan 2009
doc

The French wine market and international competition

Market study - 32 pages - Services marketing

For a long time, France has been a "wine country", a reference in terms of production and consumption of wine. Nevertheless, this world leader has seen erosion in its market share for the last few years: volumes exported are decreasing and national consumption is down. The main cause is that...

20 Jan 2009
doc

The global youth market (with a case study about Converse)

Market study - 30 pages - Services marketing

Hassan and Prevel in 1991, defined the global marketing segmentation ‘as the process of identifying specific segments- whether they be country groups or individual consumer groups- of potential consumers with homogeneous attributes who are likely to exhibit similar responses to a company's...

20 Jan 2009
doc

Marketing case study: Gucci

Market study - 18 pages - Services marketing

With the assistance of Tom Ford and Domenico de Sole, GUCCI became one of the great successes of the sector. In 1921, Guccio Gucci founded a company in Florence, for the manufacture of luggage and saddles of high-quality. In 1938, he opened a shop in Rome, then in New York in 1951 and following...

19 Jan 2009
doc

Feasibility study of a new cosmetic product launch on the American market

Market study - 25 pages - Services marketing

After having presented the contents of our work and before developing our ideas, we first wanted to explain briefly the context of this study. Indeed, the specificity of our work is the fact that it is totally based on a real situation. Here are the key steps of the story, which have opened out...

19 Jan 2009
doc

Market presentation about the Ted Baker Company (2006)

Market study - 20 pages - Services marketing

First of all, Ted Baker is operating on the fashion retailing market, which we are going to study, with particular attention to United Kingdom, where the company started. In this report, we will be mainly concerned with women swear retailing which is currently the most important part of the...

19 Jan 2009
doc

Consumer behavior : Dove vs Palmolive

Market study - 9 pages - Services marketing

The advertisement shows eleven women just with their underwear. The colors of the picture permit to remind the flask of the shower gel (S.G) which is white and blue. The white color is reminded with the background of the picture and the underwear. The blue color is reminded with the website which...

19 Jan 2009
doc

Reaching Mexican customers in the real estate business

Market study - 22 pages - Services marketing

Real estate market is changing, it no longer exists one and only way to sell. Consequently, real estate companies must develop marketing researches, by studying clients' needs, understanding them, and then implement prospective solutions. Today, reaching Mexican consumers, on both sides of the...

16 Jan 2009
ppt

Overview of the consulting market in Shanghai

Market study - 49 pages - Services marketing

Global industry chain make China an integrated part of world workshop, so experience and management rules are welcome and quickly get implemented. Cost-down pressure make every manager look into ways to improve sourcing and operation. Fast-growing economy and fast money leaves many holes in...

16 Jan 2009
doc

Market research: Mobiles in Ireland

Market study - 12 pages - Services marketing

In Ireland at present there are three leading network suppliers for the mobile phone industry. These are Vodafone, O2 and Meteor. While these three networks dominate the market between them there are a number of smaller networks such as the network 3 Ireland that are beginning to enter the market...

16 Jan 2009
doc

European brewing market analysis

Market study - 4 pages - Services marketing

To introduce an analysis of the brewery industry, one point must be underlined: the European brewery market is mature, which is essential to understand its trends and its forces. We are now going to use the Porter's model of the Five Forces Analysis to develop this analysis. First of all,...

15 Jan 2009
doc

Cadbury on the Irish market

Market study - 18 pages - Services marketing

Cadbury Schweppes is a global confectionery manufacturer and a soft drink producer in North America. The company is the number-one worldwide for confectionery products. The company is headed by Todd Stitzer, the Chief Executive Officer (CEO), and Sir John Sunderland, the Non-Executive chairman....

15 Jan 2009
doc

Marketing plan: Manix

Market study - 7 pages - Services marketing

Manix competes on the condoms market, which is composed of two important brands: Durex and Manix itself. Durex is the market leader with 35% of market share and Manix follows it with 26%: their competition is based on branding (advertising campaigns based on sponsorship) and innovation in order...

15 Jan 2009
doc

The impact of demographic development in international marketing

Market study - 5 pages - Services marketing

This paper seeks to show the different impacts of demographic development on International Marketing and how enterprises may deal with this phenomenon. With the worldwide population ageing, new markets and new opportunities are opening for entrepreneurs. This shift in demographic...

15 Jan 2009
doc

Critics on the research paper: The market pricing of accruals quality (Jennifer Francis, Ryan LaFond, Per Olsson, Katherine Schipper)

Market study - 8 pages - Services marketing

The paper “The market pricing of accruals quality” sustains that the quality of accruals is priced by the financial markets. We can judge the value of this research by wondering to what extent, from a methodological and theoretical point of view, the accrual quality has an impact on the...

15 Jan 2009
doc

Explain the role of conjectural variations within the context of quantity settings duopoly. Use this idea to explain the difference between Cournot and Stackelberg models of duopoly

Market study - 6 pages - Services marketing

In the context of oligopoly, firms do not have to worry about strategic behaviour as do monopolies, as far as consumers are concerned. Nonetheless, as they face competition from a few other firms, strategies in terms of price-setting and quantity-setting are of prime importance. What we want to...