The de regulation in the INDIAN telecommunication markets since the beginning of the 1997s has brought about significant changes in the communication industry. The mobile telephone market has changed dramatically over the past 5 years in INDIA. Mobiles have become so popular that many people use their handset as their only phone and rarely use a land line. The study of consumer's behavior is important because it helps in many activities like segmentation, target market selection, positioning, and product/service decision, pricing decision, distribution and promotion decision.
Model of consumer decision making process is helpful to understand the consumer behavior. It shows how the external and internal factors influence the consumer attitude formation and attitude change. The model reflects cognitive (or problem solving) consumer and, to some degree emotional consumer. Understanding consumer behavior and knowing customers is never simple. Customers may say one thing but do another. They may not be in touch with their deeper motivations. They may respond to influences that change their mind at the last minute. There is a need to identify the gap between consumer behavior, attitude and company practice. The findings of this study will be important to understand the consumer attitude, habits, opinion and their beliefs towards the product, and the attitude towards the company marketing efforts. The result of the study will help to make a suitable recommendation to fill the gap between consumer behavior and the company marketing efforts.
Tags: Vodafone strategy, Vodafone marketing strategy, Vodafone growth strategy, Vodafone global market strategy, Marketing strategy of Vodafone
[...] "The entry of Vodafone in India will increase competition, bring global practices and better services to the domestic market, which will benefit the end consumers," industry body Federation of Indian Chambers of Commerce and Industry said in a statement. There are large business opportunities in India and more cross border corporate deals may take place in the future as well, it said. Terming the Vodafone development as highly beneficial for the country and consumers, Assocham Telecom Committee Chairman C S Rao said, "Vodafone is the largest global mobile service provider and has already mastered innovative services for subscribers be it in voice, data or video streaming". [...]
[...] It was even larger than their own previous brand transitions as it touches over 35 million customers, across 400,000 shops and thousands of our own and our business associates employees.” A Vodafone Essar also continued with the pug that has come to represent the company, and it showed that it would remain.Vodafone Essar in India which is a subsidiary of Vodafone Group Plc. Hutch had commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. [...]
[...] AIM The aim of the research is to identify the strategy of Vodafone in India & to determine the consumer's perception towards its services in India. OBJECTIVES 1. Analyzing the Mobile phone industry in India Explore the theory behind attitude formation towards product and services Critical evaluation of Vodafone's practices and consumer attitude development towards its services To develop and apply an appropriate research methodology to test current attitude and development Recommendation for increasing customer numbers. SIGNIFICANSE OF STUDY Understanding consumer behavior and “knowing customers” is never simple. [...]
[...] Analyzing the Mobile phone industry Explore the theory behind attitude formation towards product and services 3. Critical evaluate company practice and consumer attitude development 4. To develop and apply an appropriate research methodology to test current attitude towards Mobile Phone product and services and development 5. Recommendation for change attitude of customers . QUESTIONNAIRE The questionnaire consisted of 22 questions. Of which were structured, closed questions and 2 were open questions. Table 4.1 shows the reasoning for asking questions. ESTIMATING THE VALUE OF INFORMATION Before a research approach can be selected, it is necessary to have an estimate of the value of the information- that is, the value of obtaining answers to the research question. [...]
[...] Attitude towards changing mobile phones product and services are favorable because of constant change in technology, resulting in new products being available all the time, become a fashion necessity, and because of intense competition between the networks the products are becoming cheaper than before. The other reasons for changing a product are lost mobile phone, change network, and tariff. Male are more likely to change then female. On the other side some customers don't want to change mobile. The reason is lack of awareness about product, don't want to change number, and never think about it. [...]
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