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09 Jul 2021

The Catering Market - Home Delivery

Market study - 7 pages - Services marketing

The restaurant business has grown in size in the space of a few years. Indeed, the digital world, as well as digitisation, has helped to energise the entire market. In recent weeks, however, a transformation of consumption habits has taken place, undoubtedly linked to the coronavirus, which has...

04 May 2012

Strategic marketing: In-N-Out-Burger

Market study - 19 pages - Services marketing

Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...

13 Apr 2012

Marketing communication plan: United Colors of Benetton

Market study - 9 pages - Services marketing

United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...

27 Mar 2012

Market research: coffee market

Market study - 15 pages - Services marketing

Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate,...

26 Jan 2012

International marketing: Reebok

Market study - 10 pages - Services marketing

Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...

19 Jan 2012

Russian Standard Vodka strategies for global branding and expansion into the US market

Market study - 10 pages - Services marketing

Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III.” Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards”. Distilled...

06 Dec 2011

Digital Marketing

Market study - 10 pages - Services marketing

Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...

30 Nov 2011

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...

29 Nov 2011

Strategic Marketing for Super Bowl

Market study - 4 pages - Services marketing

Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were the...

28 Nov 2011

Strategic Marketing of Caroll fashion house in China

Market study - 9 pages - Services marketing

Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...

22 Nov 2011

Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea

Market study - 9 pages - Services marketing

Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...

10 Nov 2011

Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy

Market study - 6 pages - Services marketing

These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods (Palmer 2005). However,...

09 Nov 2011

Analyzing financial statements of Coca-Cola and Pepsi

Market study - 20 pages - Services marketing

“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have proved...

02 Nov 2011

Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

26 Oct 2011

Business Report- How to enter the Asian market with the Dyson Airblade(TM)

Market study - 12 pages - Services marketing

Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this...

26 Sep 2011

Market Analysis of surfwear

Market study - 4 pages - Services marketing

Market trends of surf wear: The sports industry is a true market economy, with continued growth for over 10 years. This market is not only dependant on the “surfboard" phenomenon but it also took advantage of the phenomenon of sportswear which is a growing trend among the young people...

11 Apr 2011

Chocri chocolates in the Japan market

Market study - 13 pages - Services marketing

The focus point in the following marketing strategy will be the German chocolate company “Chocri” that was founded in 2008 as a limited company. Based on German law, the company is included in the so called group of “corporate enterprises”. The main characteristic is that the...

23 Mar 2011

The hotel sector: An overview

Market study - 3 pages - Services marketing

Within the hotel sector, there are several types of hotels ; the first type is the hotel chain, which is defined by INSEE to include all hotels that come under a brand regardless of their legal status (subsidiaries, franchisees, etc). Then there are the voluntary chains that...

23 Mar 2011

Strategic Analysis of Sony Ericsson

Market study - 20 pages - Services marketing

The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....

23 Mar 2011

Mercedes: Should it introduce a small, 'clean' family car?

Market study - 5 pages - Services marketing

Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...

23 Mar 2011

Market research: Godefroy Diffusion, Denmark (2007)

Market study - 10 pages - Services marketing

The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand of...

03 Mar 2011

The Future of the Beer Industry after the World Economic Crisis

Market study - 9 pages - Services marketing

Beer is an alcoholic beverage obtained by fermentation. It is made from water, malt (sprouted grain, usually barley, sometimes wheat or rye) and hops. Beer may either be produced industrially or manually in a brewery, but can be manufactured by an individual. It can be grouped by the structure or...

03 Mar 2011

Sector analysis- the iPhone 3G in Réunion

Market study - 5 pages - Services marketing

The iPhone 3G is the latest product launched by Apple. Apple is an American firm that also produced the Mac. It is based in California and tried to improve their ‘smart' mobiles by producing something that is halfway between a mobile phone and a handheld PDA. From a technical standpoint, it...

03 Mar 2011

The toy industry and the study of Jurassic Toys

Market study - 3 pages - Services marketing

The dominant strategy of manufacturers of Jura is the ability to create toys that cannot be easily copied by Asian manufacturers. To accomplish this, they play on several criteria, including the size of the toys. Indeed, the import of toys is carried out by sea, and transport containers can be...

03 Mar 2011

The labor market of elite European footballers

Market study - 5 pages - Services marketing

On closer inspection like any other occupation, the profession of football is governed by the application of subordination between employers and employees. Moreover, unemployment is present and the rights are allocated to agents in this market. To enforce these rights and face the...

03 Mar 2011

Market for luxury items in Brazil

Market study - 12 pages - Services marketing

Brazil is a country undergoing economic and social growth for several years now, and it is also a part of BRIC (the acronym for four large developing countries at the beginning of the century: Brazil, Russia, India, China, which will represent over 20% of the total weight of the world economy in...

03 Mar 2011

The growth of organic products in the United States and in China

Market study - 8 pages - Services marketing

An organic product is a product of organic farming, i.e. it claims the total non-use of chemicals. It must contain at least 95% ingredients from an organic production method by implementing agricultural practices and friendly livestock and natural balance of environment and animal welfare....

03 Mar 2011

Switzerland and the watch making industry

Market study - 40 pages - Services marketing

For decades, Switzerland has been one of the most economically dynamic countries in Europe. Despite its persistence to stay on the outskirts of the European Union, it took advantage of several sectors such as banking and financial sectors and was more focused on the luxury market of Swiss watch...

03 Mar 2011

The brewery industry in Ireland

Market study - 9 pages - Services marketing

The beer is considered to be a very old and one of the best selling alcoholic beverages in the world. The first concrete evidence of beer dates back to 4000 BC. It was in Mesopotamia that the first traces of brewing could be found. Nowadays, beer has become a staple drink but it...

03 Mar 2011

Porcelain exports of France in the United States

Market study - 9 pages - Services marketing

The foreign trade of France refers to all trade in goods and services between France and the rest of the world. France is the fourth largest exporter, the first and second in services for agriculture and food products respectively. The French economy is very open to the outside world. It exports...