The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years.
Nowadays, there a very few manufacturers like Sony Ericsson, which manage to rise to the position of market leaders. This make one ask how the joint venture between Sony and Ericsson became a success, despite the cultural differences that separate them.
The service of the mobile phone company Ericsson has experienced a great revival after its joint venture with one of the world's greatest electronics company, Sony, in October 2001, which gave birth to Sony Ericsson.
Today Ericsson is a leading provider of mobile terminals as well as a major provider of facilities for all wireless technologies. The company also provides solutions that cover all existing mobile systems, including future 3G systems and multiservice networks and broadband access.
A leader in mobile Internet, Ericsson has always actively participated in the development and creation of new services and applications to meet the demand of end users, whether their needs are personal, professional or recreational.
It is in this context that Ericsson has launched its EMW (Ericsson Mobility World) program in 2001, to unify the procedures for developing innovative applications for mobile internet and to offer packages of ready services.
Sony the Japanese company was founded May 7, 1946 in Tokyo by Masaru Ibuka, an engineer, and Akio Morita, a physicist, employing about twenty people in a company that was repairing electronic equipment and trying to create their own products.
Since its creation, Sony achieved a reputation unmatched in terms of invention and innovation compared to other companies operating in the same fields of activities.
Ericsson is a Swedish operator leader in telecommunications. Over 1,000 networks in 140 countries utilize their network equipment and 40% of mobile calls in the world pass through their systems.
The Swedish company Ericsson was founded in 1876 by Lars Magnus Ericsson. Originally Telefonaktiebolaget L. Mr. Ericsson (his original name) was a repair shop for telegraph equipment. Its headquarters has been based in Kista in the municipality of Stockholm in Sweden since its inception until today. Since the 90s, the growing presence of Ericsson has been instrumental in the transformation of the Swedish capital in a hub of technological research.
The company Sony Ericsson, a joint venture 50% owned by Sony Corporation and 50% by Telefonaktiebolaget LM Ericsson, was founded in October 2001.
The main objective of the company is to establish Sony Ericsson as the global brand's most attractive and most innovative mobile phone industry. Sony Ericsson has approximately 8,000 employees worldwide who contribute to the development, design, marketing, sale and distribution of a wide range of phones and accessories. The company has employees in over 40 countries and has a cultural advantage over some of its competitors.
The company also has research and development sites in Europe, Japan, China and America. Today, Sony Ericsson is the second most profitable manufacturer behind Nokia phone; it has achieved this status because of its growth in the market for high-end phones.
Tags: Sony Ericsson joint venture, mobile phone, innovation in mobile internet
[...] In addition to its range of phones, Sony Ericsson offers a wide range of varied accessories. It offers, for example, handsfree kits, bluetooth headsets, speakers or holsters. But the most innovative of the line accessory is definitely the Bluetooth watch, which vibrates at an incoming phone call, reports the receipt of a new SMS, which enables control of the mobile MP3 player. This product is positioned at the forefront of innovation and design, thus following the policy of Sony Ericsson. [...]
[...] These standards provide optimum protection to the public. In addition, the company has introduced a service that allows all consumers to learn about the environmental aspects of each phone as Sony Ericsson markets : materials used, energy consumption, battery, packaging and recycling. After seeing the commercial policy of the joint venture Sony Ericsson, its positioning in the market and the values that form, we'll see in a second time implemented by the Swedish-Japanese company marketing strategies. First we analyze advertising issued by that entity in a second observe events that could develop as its marketings partnerships. [...]
[...] This is why we first analyze the structure of Sony Ericsson and then in a second view of technological developments that have allowed the joint venture. Presentation of companies You should know that both brands have a very different past, Sony Ericsson and are not of the same nationality and therefore two cultures of different companies. But we'll see in a second time, the reasons why the two globally recognized companies to partner in this joint venture History and Sony Ericsson Origin and history of Sony The Japanese company was founded May in Tokyo by Masaru Ibuka, an engineer, and Akio Morita, a physicist, hiring twenty people in a company that repaired electronic equipment and trying to create its own products. [...]
[...] Each innovation gives rise to a mode that gets more or less successful depending on the size of the target segment. Thus, today it is no longer possible to keep the models from previous years rejuvenating. We must constantly add new functions, adapt quickly as markets change constantly. The market structure In France and Europe Today, the 3 main French operators have a fleet of the largest customer of France with a staff of more than 48 million members. The penetration rate is actually very important because more than 84%. [...]
[...] The championship was played between 8 players on a background music. But not just any music . music internationally as DJ Groove Armada or Darren Emerson recognized. But Sony Ericsson has not stopped there to exploit the seam up. The entry for the Spanish public was free for what had texted. Apart from that, the brand created a website (Nighttennis.es) to retain this group of young people and crowds and break the codes of traditional communication in order to bring the image of Sony Ericsson to more traditional values. [...]
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