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23 Mar 2011
doc

Analysis of the purchase of Puma by PPR

Case study - 22 pages - Services marketing

PPR is a multinational group known and recognized worldwide for prestigious brands like Gucci. In 2007 it decided to make Puma its new prey. Indeed, PPR is a group which is accustomed to growing by acquiring companies in growing and very profitable sectors. The group was gradually built up by...

23 Mar 2011
doc

Distribution analysis of Migros

Case study - 5 pages - Services marketing

Founded in 1925 by Gottlieb Duttweiler, Migros is a conglomerate of Swiss companies in the retail sector. Its head office is based in Zurich, Switzerland. Migros is the largest distribution company in Switzerland with 37% market share. It has over 81,600 employees and 2 million shareholders, and...

23 Mar 2011
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Marketing analysis of Skis from Ferrari

Case study - 5 pages - Services marketing

The market for ski equipment is concentrated in few hands, such as Amer Sports (Atomic, Salomon, Dynamic etc.), Quiksilver (Rossignol, Dynastar etc.) and K2 (Völkl / Marker etc.). Many are outsourced or relocated to China or to Eastern Europe. The marketing departments of manufacturers are...

23 Mar 2011
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The introduction of the 'Men Expert Range' from L'Oreal Paris to Brazil

Case study - 5 pages - Services marketing

What do men think of cosmetics? This is the question that cosmetics companies are now trying to answer. The market that caters to Men's cosmetics has emerged as a promising market in the cosmetics industry. Today, Dior Homme Dermo System, spa treatments and NUXE Beau Player and other...

23 Mar 2011
doc

Strategic Analysis of Sony Ericsson

Market study - 20 pages - Services marketing

The mobile phone market is a relatively new area since it took shape only in the late 90s, and is today among one of the most competitive markets. Because of the popularity and complexity of the application, the frequency of launches of new models has increased considerably in recent years....

23 Mar 2011
doc

Case study of BMG

Case study - 2 pages - Services marketing

The music industry has been dominated throughout the century by a limited number of majors. The oligopoly exists due to several factors. These include: - The large fixed costs: the costs of production and the distribution of fixed costs are extremely high, and constitute barriers to entry....

23 Mar 2011
doc

Mercedes: Should it introduce a small, 'clean' family car?

Market study - 5 pages - Services marketing

Mercedes Benz is a German automobile brand, distributed worldwide and known for its high-end vehicles. Like all other car manufacturers, it faces a severe economic crisis that has been particularly detrimental to the automotive sector. In this context, car manufacturers must innovate and artfully...

23 Mar 2011
doc

Market research: Godefroy Diffusion, Denmark (2007)

Market study - 10 pages - Services marketing

The company Godefroy Diffusion wants to enter the Danish market for cosmetics and hygiene. To this end, the company manager Alain Thibaux is attempting to understand the structure of this market in two ways: - conducting a study of the Danish cosmetics market. Prospecting the demand of...

23 Mar 2011
doc

Fleury Michon - business, vocation, strategy, swot, McKinsey matrix, and target positioning

Case study - 7 pages - Services marketing

Fleury Michon was originally part of the meat industry. Today it has expanded and also covers the area of self-service caterers. The primary desire of Fleury Michon is to become an independent company and this is why the company opted for an organization consisting of a Council of Directors and...

23 Mar 2011
doc

Social psychology of communication and marketing ? the campaigns of Renault and Ford

Case study - 10 pages - Services marketing

Through the analysis of communication campaigns for Renault and Ford in all three segments (low, middle and high end) the author attempts to determine: - What is the desired brand identity? - Discuss the relevance of these campaigns from the perspective of the central brand, and the...

23 Mar 2011
doc

Lee Cooper: Internal and external recommendations for changing its image

Case study - 8 pages - Services marketing

For the last hundred years or so, the jeans market occupies one of the most important places in the apparel and textile industry. It has never stopped evolving. Lee Cooper is the oldest company (1908) in this market as it has been in existence since jeans were invented, and now...

23 Mar 2011
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Analysis of Facebook Marketing

Case study - 9 pages - Services marketing

Mark Zuckerberg created Facebook from his room at Harvard university on February 4, 2004. It was a huge success on campus and more than two thirds of the students enrolled in 2 weeks. He then decided to extend the use of Facebook to other universities, in partnership with roommate Dustin...

23 Mar 2011
doc

The Commercial Service of Sportfive in the Racing Club de Strasbourg

Essay - 6 pages - Services marketing

Sportfive is the first agency offering management of sports rights in Europe, and is the world leader in TV rights and marketing of football. After the 2001 merger of Groupe Jean-Claude Darmon with the assets of UFA Sports (RTL Group, Bertelsmann subsidiary) and Sport + (Canal +...

23 Mar 2011
doc

SWOT Analysis - Pepsico in France: opportunities and threats

Case study - 4 pages - Services marketing

With an increasingly high turnover from the establishment on French soil since the 60s, PEPSICO France has managed to integrate and make a place in the market for soft drinks (BRSA). This market, which is estimated at over 4 million Euros, offers PEPSICO several opportunities. These elements are...

23 Mar 2011
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SWOT Analysis - Shiseido

Case study - 4 pages - Services marketing

Strategy includes actions employed at all levels of the company, to face competition. It thus reveals strategic visions, action plans and decisions that will have a direct impact on the profit of the company in its environment. This strategy also applies to different areas of...

23 Mar 2011
doc

Diagnostic of Nutella Snack & Drink

Case study - 10 pages - Services marketing

The company mission: FERRERO France is involved in the production and marketing of chocolate confectionery brands such as Kinder, Nutella, Ferrero Rocher and so on. It has a place in different markets, selling spreads, pastry equipment (ultra cool and dry snacks), chocolate, confectionery, and...

23 Mar 2011
doc

Strategic analysis of Thomson

Case study - 5 pages - Services marketing

The company Thomson originated in 1879 by the association of Elihu Thomson and Edwin Houston. Originally the company specialized in the distribution of electrical equipment. Through multiple acquisitions and mergers, it was oriented towards the design and manufacture of electronic...

23 Mar 2011
doc

The marketing strategy of Coca-Cola

Case study - 6 pages - Services marketing

Coca-cola is symbol of a consumption pattern that was imposed on the entire planet and it is certainly one of the best known companies in the world. Figures from the company's Atlanta factory speak for themselves, the products marketed by Coca-Cola alone accounts for 2% of the global...

23 Mar 2011
doc

Internal and external marketing analysis of the luxury brand Chanel

Case study - 6 pages - Services marketing

Today the luxury market is highly valued and is constantly evolving. Luxury has now permeated different sectors, to hit all the targets (especially women), from clothing to jewelry and alcohol. The diversity of choice in the range of products can reach the widest possible target....

23 Mar 2011
doc

Analysis and recommendations for marketing the brand Royal Canin

Case study - 8 pages - Services marketing

Royal Canin, created in 1967 by Jean Cathary, a French veterinarian, is now a major European player in the segment concerning nutrition for dogs and cats. Its headquarters are currently located in Aimargues, France. The company currently employs nearly 3200 employees around the world. Royal Canin...

23 Mar 2011
doc

Aldi, the giant discount stores: concept and strategy of international expansion

Case study - 12 pages - Services marketing

ALDI was founded in 1948 by the Albrecht brothers, Karl and Theo. The Aldi Group started a discount grocery chain, with over 8000 stores worldwide. The company has operations in Germany, Europe, America, and Australia. The headquarters are based in Essen, Germany. With over 8,000...

23 Mar 2011
doc

History of Barbie: Mattel and current controversies

Case study - 3 pages - Services marketing

The iconic Barbie doll was conceived and designed by Ruth Handler, an American woman, who hit upon the idea while watching her daughter playing with infant modeled dolls. Children often gave their dolls adult roles; she quickly suggested to her husband, a co-founder of Mattel, the concept...

23 Mar 2011
doc

American Girl Company

Case study - 9 pages - Services marketing

The American Girl Company, formerly The Pleasant Company, is an independent subsidiary of Mattel that sells a collection of dolls worldwide, representing the history of America with 8 main characters. These "American Girls" are not just dolls. They target children in the age group...

23 Mar 2011
doc

Hippopotamus

Case study - 18 pages - Services marketing

In this case, we will consider the servuction process in a restaurant. The restaurant we are studying is not a classic restaurant. It is part of a chain which implies a degree of standardization of the offers, and the recognition of the sign among the public. This represents a strong competitive...

23 Mar 2011
doc

Case study: Nike

Case study - 9 pages - Services marketing

Nike is the largest manufacturer of sports equipment in the world, and sponsors the greatest athletes globally. This American company, founded in 1972 by Phil Knight and Bill Bowerman established this image, especially in the 1970s, in the context of the development of sports entertainment....

23 Mar 2011
doc

Green marketing, global warming, environment conscious

Dissertation - 50 pages - Services marketing

Green Marketing consists of all actions aimed at using the ecological positioning of a brand or product to increase sales and improve corporate image. Green Marketing may be based on the ecological characteristics of a product (raw green, recyclable or biodegradable etc), Green promotions (a tree...

23 Mar 2011
doc

Google earth: the risks of influence in terms of decision making related to the popularization of GIS

Case study - 2 pages - Services marketing

In a world where technology and innovation are two major conceptions, the symbiosis between real and virtual has never been stronger. As proof, some of the technologies used exclusively to governments may be accessible, in whole or part. More, these are new tools that are poised...

23 Mar 2011
doc

Nokia: Strategic Analysis

Case study - 22 pages - Services marketing

Nokia has largely contributed to the growth of Finland since the mid-90s. Its role in the Finnish economy in figures is as follows: it represents 10% of its GDP, half of its growth, 16% of its exports, and 60% of the capitalization of the Helsinki Stock Exchange. It is also the largest private...

23 Mar 2011
doc

Corporate Decathlon - Universe workshop

Case study - 9 pages - Services marketing

In July 1976, Michel Leclercq of DECATHLON created the first large area devoted to sports at Englos, near Lille. 30 years later the brand has 331 stores including 113 abroad, and achieved a turnover of 3.431 billion Euros for 2005, up 10.3% over the previous year. It holds the...

23 Mar 2011
doc

Marketing Case Study: United Colors of Benetton

Essay - 6 pages - Services marketing

Advertising is not necessarily ethical. This does not mean that it is an area without scruples, but it's just that the practice is always characterized by exaggeration. Awareness of the product helps increase consumption, and sometimes even creating needs. In a world where principles do not...