Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were the main excitement for me as I did not understand the game of football. I eagerly waited for my favorite cereal commercial and used to jump in excitement when it aired on the special time slot of the Super Bowl. The name of the cereal was Alphabet cereal, which consisted of letters of the ABC's and was made by Kraft foods. It was fun to watch because inside the cereals were also special toys advertised and during the Super Bowl, they had a special toy and that was Hot Wheels. From that day forwards, I was always interested in the ad campaigning of the Super Bowl. When we moved back to Pakistan in 1994, football wasn't so big in our part of the region, but the local news channels used to advertise the best super bowl commercials in the given time slots and play the repeat telecast of the games. I always used to get the new toys such as the teenage mutant ninja turtle toys, batman action figures etc due to these ads. From this we can imagine that the Super Bowl has become not just a national phenomenon but a global phenomenon.
The Super Bowl has become one of the most watched television events of the year. Today, about 40 percent of all U.S. households -- 90 million people - sit down to watch the whole game, while about 140 million people tune in for at least part of it. And for many non-football fans, watching the much-hyped commercials has become as much a spectator sport as the game itself. (Zendrian, 2008). This statistic shows that not only do people just tune in for the game, but they tune in to watch the innovative yet informative advertisements aired during the Super Bowl.
[...] In addition, beer sales are at their highest during Super Bowl week. For marketing, Super Bowl is almost as profitable as the Christmas holiday season. (Pitner, 2010). From this we can see that people are buying snacks and all kinds of things to keep themselves entertained. Lays, Dorito's, Pepsi, Coke etc are the most wanted items during Super Bowl Sunday and sales for these companies usually sky rocket at these times. Super Bowl is so heavily publicized that you can see the media coverage on TV, magazines, shows and this is what drives the consumers to purchase and search for the products and services of the various companies. [...]
[...] That is one of the major motivations that make me watch the Super Bowl. The very first Super Bowl commercial that aired on TV cost around $40,000.Two decades later, Apple's groundbreaking commercial hit the TV screens in 1984 and the prices began to skyrocket and reached $600,000 by 1987. Today the prices are so high that a 30 second commercial costs around $2.7M-3M. This is not a small figure at all. Last year's Super Bowl sold out its ad inventory earlier than ever (Zendrian, 2008). [...]
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