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22 Aug 2012

Is ethno marketing both moral and useful?

Case study - 29 pages - Services marketing

I.1.A What is an ethnic group? The expression “Ethno-marketing” is frequently perceived bad. The term “ethnic” only refers to a racial concept and to skin color for a lot of people. This conception is clearly not neutral in the European market. So, it is essential to...

21 Aug 2012

Is stealth marketing both effective and ethical?

Case study - 20 pages - Services marketing

Many people today believe that there are too many advertisements. There are advertisements for everything and anything, and they are everywhere; on bicycles, cash register receipts, parking cards, pizza boxes, shopping carts, cups, etc. For instance, advertisers believe that a person sees from...

06 Aug 2012

International marketing car industry

Case study - 17 pages - Services marketing

If a French car manufacturer like Peugeot would like to launch a hybrid car on the American market, it has to know that it could be hard and there is few studies to know in order to be better and do not fail. An electric car is a really particular car that is not appreciates by everyone....

07 Jun 2012

People of the Fur Trade

Case study - 3 pages - Services marketing

Describe this journey by sea. Some things to think about are- What was it like? How long did it last? Were there any problems? Who else was on the ship? What did you do to pass the time? You finally arrive in Quebec. We embark on the journey to New France. I am accompanied by...

29 May 2012

Marketing Mix

Case study - 5 pages - Services marketing

The elements of successful marketing include the 4P's Product, Place, Price and Promotion. These essential elements are the main headlines to the series of questions that must be answered in order for a company to operate successfully within their respective market. The following paper...

04 May 2012

Strategic marketing: In-N-Out-Burger

Market study - 19 pages - Services marketing

Nowadays, the World has become a one big country with borders transparency and unique money. This phenomenon, called globalization, has made it harder for companies to survive against competition and international firms. Indeed, companies can become unprofitable and go bankrupt. This is why they...

13 Apr 2012

Marketing communication plan: United Colors of Benetton

Market study - 9 pages - Services marketing

United Colors of Benetton (UCB) was selected to achieve a successful integrated marketing communications plan. UCB is The Benetton Group's most famous brand. UCB is an Italian fashion brand that sells internationally men's, women's, children's, babies' clothes, and lingerie. Well known for their...

11 Apr 2012

Consumers perception of scented brands

Essay - 11 pages - Services marketing

It is widely accepted that olfaction is a special sense for several reasons. The sense of smell is closely connected to the amigdala, which process emotions, and the hippocampus, which processes memories. That's why smell can bring up memories long forgotten, pleasant or not. This special feature...

03 Apr 2012

Creating the multi‐sensorial experience

Essay - 10 pages - Services marketing

Human beings have always relied on their senses to understand their surroundings, and take action according to their brain information processing. Even our nomad ancestors relied on their senses (in fact, they didn't have much more than that) to distinguish between a rotten and a fresh fruit, or...

03 Apr 2012

Sensory marketing- What can we learn from food and beverages industry

Essay - 5 pages - Services marketing

The use of sensory approach to communicate brands' identity is on the rise. For example, it's been said that scent marketing- the use of smell to enhance sensory experience- is now a multi billion dollar business. Companies devoted to perfume creation and scenting solutions flourish all over the...

30 Mar 2012

Ford case study: Developing a new strategy

Case study - 22 pages - Services marketing

Ford Motors Company has been founded in 1903 by Henri T. Ford and 11 associates.Over the years, the company developed and expanded its automotive activities (design, development, manufacture, sale and service of cars and trucks). The Company had the credit in financing a wide variety of...

27 Mar 2012

Market research: coffee market

Market study - 15 pages - Services marketing

Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more than one billion turnover in 2002 in France carried out at the supermarket. Competition from other hot drinks (tea,herbal, blends, powders,chocolate,...

19 Feb 2012

Burger King - International Marketing Planning

Thesis - 15 pages - Services marketing

According to Omahe (2005), over the past 20 years, we have been gradually noticing the emergence of a global village. The world is becoming increasingly global: major examples are the trends, the way of thinking and the needs. Nowadays, it is easier to have products and services from...

26 Jan 2012

International marketing: Reebok

Market study - 10 pages - Services marketing

Reebok is a well-known brand which produces athletic footwear, apparel, and accessories, and which has been a subsidiary of Adidas since 2006. In this report, we will analyze the marketing strategy of this global brand and understand all its mechanisms. The goal of this project is to enable us to...

19 Jan 2012

Global marketing

Case study - 30 pages - Services marketing

Within the framework of the course global marketing and communication, we had to make a team of five students in order to create the marketing plan for the entry into an international market for a product or a service. Our team is made of three French girls and two Mexicans (one girl and...

19 Jan 2012

Russian Standard Vodka strategies for global branding and expansion into the US market

Market study - 10 pages - Services marketing

Russian Standard vodka is a Russian made vodka, which is based on the typical formula that Mendeleev, inventor of the periodic table of element, developed for the Czar Alexander III.” Today's vodka has the similar taste, they no longer have to abide Mendeleev's standards”. Distilled...

13 Jan 2012

Consumer behavior- McDonald's

Case study - 15 pages - Services marketing

If a loyal customer is asked why he always patronizes a certain fast-food restaurant, he will probably not be able to give you an answer right away. However, if you probe further, you will more or less find some reasons behind this behavior pattern, also known a consumer behavior. The term...

06 Dec 2011

Digital Marketing

Market study - 10 pages - Services marketing

Nowadays, companies have to be at the reach all the time for customer satisfaction. Therefore they practise marketing in the way that they can realize good sales of their goods or services and so to secure the loyalty of the customers on a market that is increasingly competitive. The major part...

30 Nov 2011

International Marketing Plan for a French car manufacturer, Renault: The launch of an electric car in the United States market

Market study - 9 pages - Services marketing

Renault makes it clear on its website; that they have the ambition to be the first carmaker to offer zero emission cars to use, accessible to everybody. Electric cars are the ultimate answer to current problems related to environmental issues and noise pollution in cities. Technical innovations...

29 Nov 2011

Strategic Marketing for Super Bowl

Market study - 4 pages - Services marketing

Super Bowl advertising has produced some of the most memorable and effective commercials in the history of television. (Pitner, 2009). I remember my first Super Bowl experience in 1991 when we were watching a Washington Red Skins game. I was only 5 at that time, but the advertisements were the...

28 Nov 2011

Strategic Marketing of Caroll fashion house in China

Market study - 9 pages - Services marketing

Caroll is a French fashion chain of stores created in 1963 by Raphael Levy and Joseph Bigio with the will to create good and nice clothes for women. Indeed, in a first time they decided to produce comfortable and customized pullovers and as it was a great success, Caroll Company launched a line...

22 Nov 2011

Analysis of a market entry plan for Dyson Limited and its Airblade hand dryer in South Korea

Market study - 9 pages - Services marketing

Dyson is an ambitious and innovative company which makes good profits. The company is already present in many countries as well as in Asia (Japan) and has a good experience of the international market. After a strong analysis of PESTEL environment, task environment and organization's resources...

10 Nov 2011

Comparison of the competitor prices in a service context and the implications of setting up an effective pricing strategy

Market study - 6 pages - Services marketing

These days, services have known an outstanding growth and have become an important part of economies (Avlonitis and Indounas 2007). Thus, more people work today on services, than ever before and services are no longer just an insignificant option linked to tangible goods (Palmer 2005). However,...

09 Nov 2011

Analyzing financial statements of Coca-Cola and Pepsi

Market study - 20 pages - Services marketing

“In 2010, The Coca-Cola Company (TCCC) stands firm in the top spot, while PepsiCo trails way behind its archrival. In light of the slow economic recovery and lingering discussions about a double-dip recession in developed Western markets, it is important to note which players have proved...

02 Nov 2011

Strategic marketing plan for Caroll (the French "fashion house") in China

Market study - 10 pages - Services marketing

Today, with the globalization, companies have to establish in other countries than their origin country, to be more competitive and to resist in the market, especially in the clothing retail market. So, the main part of companies opens new subsidiaries in other countries and more on emergent...

26 Oct 2011

Business Report- How to enter the Asian market with the Dyson Airblade(TM)

Market study - 12 pages - Services marketing

Dyson Ltd. is already exporting its products successfully to 49 countries with an increased turnover of 23% within the last year (The Telegraph, 2010). As a marketing consultancy we would like to present to you possibilities to stretch out to new interesting markets to keep on with this...

04 Oct 2011

Sequoia - E-marketing Plan

Case study - 22 pages - Services marketing

Since 1988, the supermarket Sequoia specialized in organic and natural products. The objective of this store was to provide healthy and organic food and also products for cleaning the house, cosmetics, etc. that was intended to enhance the well-being of customers. The choice of the firm...

27 Sep 2011

Zara case study

Case study - 8 pages - Services marketing

The competitive intensity: This is a very competitive market. Many companies are competing fiercely with both international and national companies. Zara's main competitors are H & M, Camaieu, and Mango. • The threat of new entrants: The threat is fairly low because...

27 Sep 2011

Analysis of the Zara company

Case study - 15 pages - Services marketing

Dismantling of trade barriers: Socio-cultural trend: The consumer demand for branded goods at low prices. Today, we must consider the fact that more people are sensitive to fashion trends. Environmental trend:Today the focus on environmental pollution is steadily increasing with depth research to...

27 Sep 2011


Case study - 4 pages - Services marketing

Benefits: The benefit system date of the First World War, when manufacturers decided to withdraw a certain percentage of workers' wages for redistribution to families (more than four children). Originally this system was designed to boost the birth rate. Soon, their ideas grew and...