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Term papers in services marketing 91 to 120

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30 May 2009
doc

Students behavior towards smoking and brand equity

Thesis - 17 pages - Services marketing

The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an...

28 May 2009
doc

Apple's i-Pod, new marketing strategy in Korea

Thesis - 5 pages - Services marketing

Apple's iPod is the hottest, most innovative and sought-after MP3 player in the world. In Europe, iPod takes 80% in MP3 player market, and it is the most powerful item for Europeans. Same situation is happening in north-America. For almost all of American, when they think of MP3 player, they...

20 May 2009
doc

Efficiency of tele-marketing activities and its viability

Thesis - 24 pages - Services marketing

Banking regulation Act of India, 1949 defines banking as: ‘‘accepting, for the purpose of lending or investment of deposits of money from the public, repayable on demand or otherwise and with drivable by cheque, draft, and order or otherwise.'' The Indian banking can be broadly...

17 May 2009
doc

Creative approaches: DACIA

Thesis - 5 pages - Services marketing

DACIA simply wanted to show the blatant truth to people, since this truth can be easily proven by a fact: the Logan is the cheapest car available on the market. Here, tt just requires a standard animation, followed by the final message, the price and the brand logo. The message is clear and...

17 May 2009
doc

Tobacco marketing in the contemporary world

Thesis - 8 pages - Services marketing

After being brought back from the New World it was cultivated first in Portugal during the 16th century, then tobacco gradually become a product of mass consumption all around the world, passing from the status of a medicinal plant at the beginning to a luxury product and eventually it came to...

17 May 2009
doc

Consumer ethnocentrism and attitudes towards domestic and foreign markets

Thesis - 3 pages - Services marketing

We had asked a specialized group to read an article titled: “Consumer ethnocentrism and attitudes towards domestic and foreign markets” written by John J. Watson and Katrina Wright and summarize it later. The basis of this case study was to investigate the relationship between consumer...

17 May 2009
doc

Improving Vichy Sun Care sales for teenagers and young adults

Thesis - 13 pages - Services marketing

The objective of our work is to increase the sales of Vichy sun care products for the segments of 13 - 25 years old people. To reach to our target group, we used two main marketing styles which are strategic marketing and operational marketing. In strategic marketing, firstly we analyzed...

17 May 2009
doc

How can Parc Asterix ensure its place as second player on the theme park market?

Thesis - 12 pages - Services marketing

Parc Asterix is part of the Compagnie des Alpes group (CDA Parks), a group specialized in: The ski business, with 18 ski areas such as La Plagne, Tignes, Meribel, and others. It is the leader in the international market with 55% of the market share. The family recreation...

17 May 2009
doc

Starbucks France: The value chain

Thesis - 3 pages - Services marketing

Found in 1971, Starbucks Corporation is the leader in the coffee shops industry, with a turnover of $9,411.5 million in 2007 (source: Datamonitor). Its main activity is to manage coffee shops (85% of its turnover) and to sell licenses (10,9%), but Starbucks has also diversified its activity...

17 May 2009
doc

A.1. Steak Sauce: Lawry's defense

Thesis - 7 pages - Services marketing

The aim of this report is to find how A.1 can retain its position as the market leader in the steak sauce segment in the face of growing competition with the impending launch of, the new Lawry's Steak Sauce. The report touches upon the different factors that must be kept in mind in order to be...

17 May 2009
doc

The French big gun in retail: Carrefour

Thesis - 11 pages - Services marketing

Carrefour is the French world challenger and the European leader in the retail industry and also the second largest retail company worldwide. In order to maintain the position of Carrefour as a global retailer and due to the high competition, marketing researches have to be undertaken to...

16 May 2009
doc

Player in the international market: The introduction of Emmi energy drink

Thesis - 20 pages - Services marketing

As the leading Swiss maker of cheese and milk, Emmi hopes to continue being one of Europe's innovation leaders and trendsetters in the market of milk products. The brand expects to see an above average growth in the international markets over the course of a year and annual growth of 2-3% over...

16 May 2009
doc

Perrier fluo analysis

Thesis - 4 pages - Services marketing

Perrier is a very well known company in Europe, which is usually associated with a French style. Perrier is under the control of Nestlé water, who bought the company in 1992. Since this acquisition Perrier has tried to change its image and tried to target a younger audience, to be present in the...

16 May 2009
doc

Strategic marketing assignment: Nespresso

Thesis - 9 pages - Services marketing

Coffee is not just a hot drink that wakes us up in the morning anymore. It is becoming a moment of pleasure and relaxation. I have chosen to analyze a brand, Nespresso, that drives luxury through a product basically considered as a consumers good: coffee. Therefore, we ask ourselves several...

16 May 2009
doc

Negotiating a sponsorship deal

Thesis - 4 pages - Services marketing

Sponsorship is often set up in order to establish long term relationship and agreement between a rider and a company. Here is our negotiation folder on how to negotiate a sponsorship. We choose to base our research on the snowboarding area because we think it is very popular in...

15 May 2009
doc

The evolution and implementation of the marketing concept

Thesis - 7 pages - Services marketing

Since its introduction in 1950's the marketing concept has been criticized, broadened, and blamed for the current decline in the competitive world. Have critics failed to recognize what marketing concept really is? The Marketing Concept was created in the 1950's just after the World War...

14 May 2009
doc

Societal marketing concept - Discussion on the different ways by which organizations can become more ethical and socially responsible in their marketing activities

Thesis - 7 pages - Services marketing

Consumers have shown an increasing interest in ethical issues over the last few years. Consequently, ethics has become particularly relevant in marketing, as it represents the interface between the company and the customers. This paper discusses the different ways in which an organization can...

14 May 2009
doc

DĂ©cathlon an example of segmented marketing

Thesis - 10 pages - Services marketing

In 1976, Michel Leclercq created Decathlon. The first supermarket, which sold sports articles, opened in Englos, near Lille. It was a new concept in France: equipping every sportsman from amateurs to professionals at the best prices. In 1986, “Decathlon Production” is born. His...

14 May 2009
doc

Dorel Juvenile Group

Thesis - 10 pages - Services marketing

Dorel Juvenile Group is a part of Dorel Industries, which is a global consumer products company. Dorel Industries is divided into three independent business segments: Juvenile, Home Furnishings and Leisure. Dorel employs approximately 4,800 people and its products are sold over 60 countries all...

14 May 2009
doc

The principles of direct marketing

Thesis - 8 pages - Services marketing

Direct marketing (D.M) is a method of marketing. Transactions are between buyer and seller. “D.M is tailor made-marketing” because the technique is to avoid a unique strategy for all the customers or all the prospective customers. It is focused on the individual customer. The key of D.M...

14 May 2009
doc

The role of music in commercial television advertising

Thesis - 17 pages - Services marketing

This thesis is written for the Bachelor of Business Studies final. It is a fully literature- based thesis so only literature research is involved. This thesis is about the role of music in commercial television advertising. To reach a satisfying solution to this problem,...

14 May 2009
doc

Cause marketing: trend or basic notion of marketing?

Thesis - 9 pages - Services marketing

“1 liter bought, 10 liters extracted in Niger with UNICEF”; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). Since few years we can see this type of shares progressively growing. In the aim to understand this...

13 May 2009
doc

Cause marketing: trend or basic notion of marketing? - published: 13/05/2009

Thesis - 10 pages - Services marketing

“1 liter bought, 10 liters extracted in Niger with UNICEF”; for four months we could see this inscription on the Volvic water bottles (to February 15th until June 15th 2007). In the last few years we can see this type of shares progressively growing. In the aim to understand...

13 May 2009
doc

The low cost airline market

Thesis - 6 pages - Services marketing

Our future business career will conduce us to travel around the world. The way of traveling is a factor which influences international relations. The emergence of the low cost airlines has modified the traditional market. During our 4 years at ESTA, we have been directly touched by the low cost...

13 May 2009
doc

Media, messages and styles used by Indian marketing communicators of films

Thesis - 17 pages - Services marketing

India is the world's largest producer of films by volume - producing almost a thousand films annually. However, revenue-wise, it accounts for only 1 percent of global film industry revenues. The Indian film industry comprises of a cluster of regional film industries, like Hindi,...

12 May 2009
doc

Marketing case: Kinder Surprise

Thesis - 4 pages - Services marketing

All of us have childhood memories that we cherish and very often there are little things such as smells and foods that take us back to our past. One such thing is Kinder Surprise manufactured by Ferrero, a mix of sweets and fun that has been putting smiles on children's faces ever since it was...

12 May 2009
doc

The Bourjois trademark

Thesis - 3 pages - Services marketing

Bourjois is a modern and very well-known trademark. It proposes perfumes, make-up and personal hygiene products (shower gels, deodorants and body creams) which can be found in supermarkets and hypermarkets (Carrefour, Leclerc …), in perfume shops (Sephora …) or in department stores...

12 May 2009
doc

English applied to management: DEOPatch

Thesis - 6 pages - Services marketing

Since several years, technical improvements, combined with the evolution of the buying power and the social remuneration systems, allow to satisfy people's primary needs. Most of French people don't have to worry about getting food, clothes or a house. Such items that serve further functions...

12 May 2009
doc

Abolition of advertising on TV public channels

Thesis - 5 pages - Services marketing

The French government is working on a bill which is supposed to be subjected to the Parliament and voted before summer 2008. This bill aims to the abolition of advertising on TV public channels of the France Televisions group. Actually, on January 17, 2008 the French President...

12 May 2009
doc

Fair Trade: Evaluating the model's success based on its workability as a market-based model

Thesis - 4 pages - Services marketing

In order to create a niche market, a quantitatively significant group of consumer in developed countries must be willing to purchase Fair Trade agricultural products instead of mainstream products. Consumers' role in international trade is to create demand for a given product, as without it a...