The FMCG sector has been the cornerstone of the Indian economy. Though the sector has been into existence for quite a long time, it began to take shape only during the last fifty-odd years. The sector touches every aspect of human life, from looks to hygiene to palate. Perhaps, defining an industry whose scope is so vast is not so easy.
ITC was incorporated on August 24, 1910 under the name of 'Imperial Tobacco Company of India Limited'. Its beginnings were humble. A leased office on Radha Bazar Lane, Kolkata, was the centre of the Company's existence. The Company celebrated its 16th birthday on August 24, 1926, by purchasing the plot of land situated at 37, Chowringhee, (now renamed J.L. Nehru Road) Kolkata, for the sum of Rs 310,000. This decision of the Company was historic in more ways than one. It was to mark the beginning of a long and eventful journey into India's future. The Company's headquarter building, 'Virginia House', which came up on that plot of land two years later, would go on to become one of Kolkata's most venerated landmarks. The Company's ownership progressively indianized, and the name of the Company was changed to I.T.C. Limited in 1974. In recognition of the Company's multi-business portfolio encompassing a wide range of businesses - Cigarettes & Tobacco, Hotels, Information Technology, Packaging, Paperboards & Specialty Papers, Agri-Exports, Foods, Lifestyle Retailing and Greeting Gifting & Stationery - the full stops in the Company's name were removed effective September 18, 2001. The Company now stands rechristened ‘ITC Limited'.
ITC is one of India's foremost private sector companies with a market capitalization of nearly 19505 cr. and a turnover of over is 12369 cr. ITC also ranks among India's top 10 `Most Valuable (Company) Brands', in a study conducted by Brand Finance and published by the Economic Times. ITC was the first company in India to voluntarily seek a corporate governance rating. ITC is rated among the World's Best Big Companies, Asia's 'Fab 50' and the World's Most Reputable Companies by Forbes magazine, among India's Most Respected Companies by Business World and among India's Most Valuable Companies by Business Today.
[...] Agro-Exports: - ITC international business division (IBD) is doing Exports activities Of Agriculture products and processed foods Etc. he exports following items to UK And Another European countries- 1. Soya meal Rice 3. Aqua products Peanuts Coffee Wheat Sesame Seeds Black pepper 9. Processed & frozen fruits & vegetables. H. Group Companies: - Main group companies- a). ITC Hotels. b). Surya Nepal private limited. c). International travel house d). Land base Associate companies -ITC filtrona. ITC A RESPONSIBLE CITIZEN ITC is a responsible corporate citizen: - ITC is doing so many activities for the welfare of society and darks as a responsible corporate leader without any gap. [...]
[...] They are fully automated with the latest equipment to process and deliver 100 million Kg's of high quality tobacco every year. It is no surprise that they enjoy ISO9002 and ISO14001 accreditations. He have two processing lines in the southern state of Andhra parades - chirala with 3 processing lines and antipathy with 1 processing line. Chirala unit is first unit in India who has received the “Coveted Social Accountability Standard Certification (SA 8000). This unit” ware housing facilities are benchmarked to international standard for hygiene and infestation control. [...]
[...] Tobacco is consumed in two ways viz smoking and chewing Smoke Chew Cigarette Raw tobacco Cigar Ghutka Bidi (Hand rolled, leaf wrapped country Supari cigarettes) Segmentation The market is segmented on the basis of length and on filter/ non filter. Length Type Size of Market Leading Cigarette Brands Of Major Players ITC VST GPI GTC Major Filter brands Premium India King Kingston Rothmans Chancellor Classic, State Legend Jaisalmer Harvard, Benson & Hedges Burton Chesterfield, Dunhill, Marlboro Cartier Medium Wills Charms Mini Four Square Panama Filter, King Navy Cut King, Gold Red & White Baton Premium, Charms Viginia Filter Popular Gold Flake Charminar Gold Red & White Panama Filter Filter Filter Bristol, Capstain Commando, Originals Major non filter brands Upper Scissors Charminar Gold Red & White Flair, Style Lower Hero Charminar, Cavenders Panama Charms Standard Market Size and Growth The market size of the cigarette industry is estimated at 103bn sticks valued at Rs86bn in FY06. [...]
[...] Perception and behavior of the students towards smoking and 2. Brand equity of the ITC product in the market. Thrust of the study is based on findings and the smoking behaviour of students and then evaluating brand equity of ITC. By the present study a effort has been made to explore various aspect of smoking behaviour and evaluation of brand equity. Though ITC has a very high brand equity but the study we tried was to extract the real facts from the minds of the consumer. [...]
[...] Shells and slides. IV. Soft cup and strap labels V. Bundle wraps VI. Flap boxes VII. Inner frames VIII. Coupon inserts & Variety IX. Folding crotons The major unit (factory) which is producing packaging items- one is munger (Bihar) and other is Tiruvottiyar hear chennai. D. Paper Board & Specialty paper: - ITC has now integrates sits paperboard & specialty paper business into its newly created (PSPD), to how new strategic & operational synergies. ITC is one of the world” most modern and contemn porary manufactures of packaging (paper board) boards, with a manufacturing capacity of over 2,00,000 tones par year packaging board coasted folding box boards, solid bleached sulphates board, white unit chipboard, liquid packaging board cast coated papers and boards. [...]
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