SWOT Analysis - Airbnb

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SWOT Analysis - Airbnb

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Airbnb SWOT Analysis, SWOT Analysis, airbnb, ecommerce, couchsurfing, hotel, hostel, night accommodation, Booking.com, 9flats.com, Brian Chesky, Joe Gebbia Nathan Blecharczyk

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Abstract
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Extract

Abstract

The hotel industry has high barriers to entry. Start-up costs are large as they require major investments in real estate, construction, maintenance, equipment, staff, marketing and the list goes on. This is exactly why Airbnb has made their success. The company generates revenue from the rental of accommodation without owning a single hotel, guesthouse or even room. Airbnb does this by connecting accommodation suppliers, for example guesthouse owners, to those people who are desiring to rent such accommodation and takes a 3 percent commission on the rental transaction. Airbnb is an online business with 7 million accommodation listings accessible by anyone with an internet connection.

Introduction
1. Airbnb
2. The hotel industry
SWOT Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats

Extract

[...] Airbnb must rely on their hosts to provide good quality accommodation and service. Poor rental experiences had by customers may lead to bad reviews being published that damage the company's reputation. Airbnb is also vulnerable to subjective customer reviews that may not give an accurate representation of the accommodation quality and experience. Airbnb enjoys high brand popularity, so any negative attention will be far greater, more detrimental and harder to cover up than it would be for a smaller more insignificant brand name because media news travels fast, far and wide. [...]

[...] Airbnb has contended the bill and no court ruling has yet been made. Legal battles like this are costly and time consuming. C. Opportunities Airbnb has the opportunity to expand their product and service range. This could be through the introduction of rental cars. Diversification into other markets through mergers and acquisitions could bring about successful business opportunities and company growth. Airbnb is used mainly for short- term rental of accommodation; the company could investigate into the creation of a similar platform that focuses more on the long-term rental of accommodation. [...]

[...] Two competitors of Airbnb, amongst others, are Tripping.com and HomeToGo. Tripping.com has over 8 million accommodation listings that are mainly for long-term rental and HomeToGo has more than 15 million listings and makes use of smart filtering to simplify the booking process. These two competitors may pose as a threat to Airbnb if they expand their businesses to reproduce and include Airbnb's functioning and unique features. Airbnb must strive to protect its unique business operations that make it a favourite rental platform for many travellers. [...]

[...] Airbnb has acquired the first-mover advantage. This is the advantage a company gains from being the first to market its product or service. The founders of Airbnb discovered a gap in the accommodation industry and quickly made sure to pursue a business that remedied the discrepancy. Airbnb now benefits from being the first of its kind as its brand represents exactly what it provides, making it the first thought that comes to a consumers' mind when choosing a method of accommodation seeking. [...]

[...] Airbnb is an appropriate form of business in the technologically advancing world today and helps to provide individuals with an opportunity to earn an income and receive advice on how to better their rental business. References Airbnb. History of Airbnb. Online at: https://airbnb370.wordpress.com/history-of-airbnb/ D. Lehr An Analysis of the Changing Competitive Landscape in the Hotel Industry Regarding Airbnb. Graduate Master's Theses, Capstones, and Culminating Projects Online at: https://doi.org/ 10.33015 /dominican.edu/2015.bus.01 Airbnb How the Airbnb Community Supports Environmentally Friendly Travel Worldwide. Airbnb Newsroom. Airbnb, Inc. Online at: https://news.airbnb.com/how-the-airbnb-community-supports-environmentally- friendly-travel-worldwide/ B. Chesky A Message from Co-Founder and CEO Brian Chesky. [...]

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